1
Modern Hotel Management Classics
If you plan to engage in hotel management, this is the ideal introductory textbook. The book expounds the basic concepts and management methods of hotel management, with concise contents and prominent points. Professor He Jianmin, the author of this book, studied abroad and worked in the Marriott Hotel in Vienna, so this book has a certain theoretical depth and a very emotional understanding of hotel management. However, I always hope that Professor He Jianmin, like Philip Dr. Milton Kotler, can continuously update this book to keep pace with the times and become an enduring classic like Principles of Marketing-because it is a bit old to read this book now.
2
International Hotel Management
This book is a classic in the series of teaching materials of the American Hotel Association, which has far-reaching influence in the international hotel industry. For people who are new to the hotel industry, this book seems a bit abstruse. However, if you are the director of the hotel department or above, this book must be read. From the current introduction of international hotel groups to the influence of relevant policies in different countries on hotel management; From the main factors that need to be evaluated in hotel development to the main principles of hotel management contract; From hotel marketing in the international market to transnational human resource management, this book has been covered and elaborated thoroughly. The author of this book is chuck
y.
gee, an authoritative figure in the international hotel industry, and the translator is Professor Gu Huimin from Beijing No.2 Foreign Studies University.
3
Imperial Hotel Service Cheats
If you want to know what hotel service is, you should read this book. It is full of stories and skills about service, such as: don't tidy up the desk you are using; Send the leftover wine to the guest's room; The cleaning of the bedroom and bathroom should be confirmed by the palm of your hand ... Is it trivial? Yes-but this is the hotel service. This book was written by the planning department of Imperial Hotel, so it can be said that it is a compilation of first-hand information. The year before last, I chatted with managers of several Japanese sankei travel agencies and asked them whether the best hotel in Japan is Mandarin Oriental Hotel in Tokyo or Ritz-Carlton Hotel. They said: Imperial Hotel!
4
The Ritz-Carlton's Golden Rule
Their service philosophy "We are gentlemen and ladies, and we serve gentlemen and ladies" can be said to be the most famous service motto in the global hotel industry! The Ritz-Carlton Hotel is also the only hotel company in the hotel industry that won the American maicolm
baldrige National Quality Award. So, how do "gentlemen and ladies" practice? The secret lies in the application report of the Ritz-Carlton Hotel Company for the maicolm
baldrige National Quality Award. This report fully expounds the quality management system and concept of the Ritz-Carlton Hotel. The English version of the report can be downloaded from the official website of the Ritz-Carlton Hotel. However, I heard that the Ritz-Carlton has published a book, The Ritz-Carlton's Golden Rule, which has been released all over the world-it's really exciting!
5
The Spirit of Service-The Road to Marriott
If you want to successfully manage a hotel group, or if you work in a hotel management company, this book may become your management bible. The author of this book is Bill marriott, now the chairman and ceo of marriott international. This book is the best interpretation of Mr. marriott's management, combining the development history of marriott international and many cases. But what are the eight hotel management books that have the greatest influence on me? It seems that the Chinese version was not published in the former mainland. The English version I owned was "privately collected" when I stayed at the Marriott Hotel-"stealing books is not stealing"! Recently, I stayed at Marriott Hotel, and they no longer put this book in their guest room. My colleague owns a hardcover edition signed by Mr. marriott, which makes me envy!
6
The birth of a galaxy
This book tells the entrepreneurial story and development history of Accor Hotel Group in France. One of the biggest influences of this book on the hotel industry in China is that the birth and development of the largest budget hotel chain brand in China is closely related to this book-it is the "management guide" for the management team of Home Inns.
7
Shangri-La Strategic Plan
Any hotel owner can learn from it that the hotel's management concept and corporate culture are by no means a few slogans! Strictly speaking, this is not a management book, but an internal document of Shangri-La Hotel Group-the Group Strategic Plan, so it is impossible to publish it publicly. But everyone in the hotel should try to get it and read it.