—— Interview with Bao Wenzhang, Chairman of Qinghai Baoshi Cordyceps Co., Ltd.
Bao Wenzhang has nothing to do with the article. Bao Wenzhang is a registered trademark of Baoshi Cordyceps Co., Ltd., and Bao Wenzhang is the founder of this company. Nowadays, Cordyceps baumannii is quite well-known in the circle and in the hearts of quite a few consumers.
In p>1971, Bao Wenzhang was born in Huangmao Village, Dahua Township, Huangyuan County, Qinghai Province. According to him, they are semi-agricultural and semi-pastoral. Because of the low temperature, they can only grow some cold-resistant crops such as highland barley and rapeseed, but the pasture is still lush. Since childhood, he has waved his whip. When he graduated from junior high school, he and his brothers went to the depths of the grassland in Xinghai County, Hainan Prefecture to dig cordyceps for a living. He was 18 years old that year.
Bao Wenzhang described his experience of digging cordyceps as unbearable. It is a few months' dry food from home. In order to prevent mildew, steamed bread is baked into steamed bread slices with fire. Every morning, a big bowl of steamed bread is soaked in white water for breakfast, and then it is lunch in your pocket, and you walk to the depths of the grassland. Bad weather, hard living conditions and meager income made him feel a little desperate. Digging Cordyceps is quite a lucky business, perhaps it is God's concern. One day, he finally found a large piece of Cordyceps, and he dug more than 211 pieces in one breath. At that time, the market was 1 pieces and 61 cents. Everything comes to him who waits. Over time, he dug up his first bucket of gold, and more than 7,111 yuan made his hands sour.
In the meantime, he opened a clothing store and worked as a buyer in Xining for Hainan Folk Trade Company, which accumulated a lot of contacts for him and laid the foundation for his future career.
Cordyceps brought him the first bucket of gold, and managing Cordyceps became his lingering dream. In 1997, Cordyceps sinensis has become a hot Chinese herbal medicine in the market, and its price has been soaring. His eldest brother opened a Cordyceps specialty store, and Bao Wenzhang couldn't sit still any longer. He took out all his possessions and registered Bao's Cordyceps sinensis Co., Ltd., and officially started his Cordyceps career with a start of 1 million yuan.
The Cordyceps market is booming, and the price is rising. Driven by interests, the operators are mixed, and the chaos in the Cordyceps market is reborn. The quality of Cordyceps is nothing more than the origin, dry humidity and integrity. Some unscrupulous operators take advantage of consumers' lack of understanding of Cordyceps to fabricate the origin. In order to weigh the Cordyceps and increase its humidity, they even use heavy metals, splicing the broken grass with lead wires and then bonding it with 512 glue, so that the inferior is good and the fake is true. There are many people who are deceived. Bao Wenzhang looked at these chaos, which was quite unpleasant in his heart and deeply touched him. For him, running Cordyceps is not only a means of making a living, but also a career. This career is so heavy that he can't be careless. In order to ensure his integrity, he registered the trademark of "Bao's Wenzhang". As long as it is the Cordyceps sold by Bao, as long as it is branded with its own trademark, this means the guarantee of quality, which is his eternal pursuit.
Actually, apart from the chaos in the market, what impressed him most was his personal experience. One year, he and his eldest brother carried a few kilograms of Cordyceps to Beijing for sale. At that time, the price of their Cordyceps was 28,111 yuan, but the price of the same quality in Beijing Tongrentang was 91,111 yuan. In Tongrentang, he saw an old couple buying Cordyceps, so he went up to chat up and sell his Cordyceps. At first, he thought that with his own price advantage, it was enough to impress the old couple, but he didn't think about it, but he was reprimanded by them. The old couple even doubted the authenticity of their Cordyceps. Only then did he know that Tong Ren Tang sold not only Cordyceps, but also the reputation of a century-old shop.
now, Cordyceps baumannii can support itself by honesty and quality. The price of Cordyceps baumannii sold here is much higher than that of other places, but customers are still flocking to it, which is definitely the power of honesty and quality. For this reason, Bao Wenzhang spared no expense. Last year, he spent 241,111 yuan to buy a testing instrument from Germany, which can not only detect the dryness and humidity of Cordyceps, but also detect whether Cordyceps contains heavy metals. Every customer buys Cordyceps from him, and first tests it in front of the customer to show his integrity.
Today, Bao's Cordyceps store has taken root in Beijing, Shanghai, Shenzhen and other big cities. Bao's Wen Zhang is no longer a simple trademark, it is integrity, and it represents quality.