First, a professional brand strategic positioning consulting company must have its own methodology!

to judge whether a brand strategic positioning consulting company is reliable, we mainly consider two dimensions: professionalism and experience. On the one hand, see if the company's project management team has a professional and systematic brand methodology; On the other hand, it depends on how many projects they have practical experience and what projects they have done with well-known customers, especially paying attention to the landing effect of brand planning. Planning that can't land is empty talk and a waste of money!

II. Theoretical introduction of the head brand strategic positioning consulting company

The head brand strategic positioning consulting company has made profound achievements in popularity, super cases and method system. The customer base is often customers with annual sales of more than 1 billion, and the service fee is generally not less than one million, which is suitable for large enterprises with sufficient budgets.

trout strategic positioning consulting company

trout is the originator of brand positioning theory, and almost all strategic positioning consulting companies have derived their own theories based on this. Positioning theory requires enterprises to occupy a truly valuable position in customers' minds, distinguish themselves from competition and become the first in a certain field, so as to lead enterprises to operate and win better development.

trout is headquartered in Shanghai and has served customers such as Jiaduobao Herbal Tea, Dong 'e Ejiao, Xiangpiaopiaopiao Milk Tea, Fangtai Kitchen Appliances, Cheduoduo Group, Langjiu Group and Laoxiang Chicken.

▌ Shanghai Huahua Enterprise Management Consulting Co., Ltd.

Huahua is famous for its super symbols, and it is the first systematic marketing ideas in the local marketing field. However, in the past two years, it has been troubled by the negative voice of "not knowing aesthetics and being very rustic". The principle of super symbol is to amplify the reasons for buying with the help of super symbol, so that goods and brands can parasitize in a certain cultural matrix and communicate with consumers in the first time on the shelf.

Hua and Hua are headquartered in Shanghai, and have served brands such as Laoxiang Chicken, Hanting, Xibei, Haidilao and qiaqia.

▌ Shanghai Ye Maozhong Marketing Planning Co., Ltd.

Ye Maozhong is good at integrating marketing communication planning and creating conflict marketing strategies, emphasizing insight into demand from conflicts and finding effective marketing tracks, so that marketing will not be confused by superficial market segments.

Ye Maozhong is headquartered in Shanghai and has served brands such as Jiuyang, Mawei, Zhihu, Hailan House, Wujiang Zhacai and Franlinka.

Third, the theoretical introduction of the Central Brand Strategic Positioning Consulting Company

The Central Brand Strategic Positioning Consulting Company has a certain strength and customer base, and generally relies on several leading figures to support the team. The accumulation of methodology is not as good as that of the head brand planning company, but the advantage lies in its high cost performance, and the service fee is generally not more than one million, which is suitable for small and medium-sized enterprises.

Da 'an Brand Management (Hangzhou) Co., Ltd.

Da 'an is good at systematic brand planning and design, and has created brand leverage theory. Emphasizing the brand is two things. One is to find the overwhelming and differentiated advantage value that can shake the market according to the core resources and market experience of the enterprise. The second is to concentrate resources, do strategic matching around their own superior values, carry out systematic image design and brand promotion, and do a good job in brand decisive battle.

Da 'an has offices in Shanghai and Hangzhou, and has served brands such as Yangshengtang, Kang Enbei, Buerjia, Kungfu, Green Tea, Kaiyuan Group, State Grid and China Merchants Group.

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Jihe has offices in Guangzhou, Chengdu, Beijing and Shanghai, and has served brands such as Tongrentang Health, China Post, Tomson Bianjian, Jianyi, Qitian Hotel and Linshi Wood Industry.