Is Didi Takeaway still being made?
Is Didi Takeaway still being made? It is not unusual for Didi to develop its take-away business. Recently, Didi has actually picked up the take-away business again, and it has been tested in Tianjin for a year. At present, it is named "Ow, Ow, Eat". Is Didi takeout still being made? Is Didi Takeaway Still Doing 1
Since the failure of Didi Takeaway in 2119, Didi has made a comeback, re-entered the take-away market and explored new development. Will Didi's "Ow-Ow Eating" be widely promoted in various places, forming a differentiated "Ow-Ow Eating", and will it open up a new road? This paper analyzes this, let's take a look.
after the failure of the "Didi Takeaway" business in 2119, Didi is making a comeback, once again entering the core area of Meituan and exploring the take-away market.
Tech Planet learned exclusively from several independent sources that Didi's catering service project "Satisfying Gai Fan", which began testing in 2121, surfaced, is currently being tested in Tianjin, and recently changed its name to "Eating Out". Upon verification, the original shareholders, current shareholders and supervisors of the main company (Beijing Sadisfan Catering Co., Ltd.) behind "Owning to Eat" are all held by the human resources department of Didi. According to informed sources, Didi plans to use this domestic business model for overseas takeaway services.
both take-away business and catering service essentially use the catering track to drive the development of their own supporting businesses and broaden the dimensions of their own business pool.
affected by the epidemic in 2121, the take-away market has grown to 664.62 billion yuan, up by 15% year-on-year. As for the catering market, according to the data of China Commercial Industry Research Institute, it is estimated that the market scale of catering service industry in China will further increase to 4,698.4 billion yuan in 2121.
It can be seen that the online business related to catering is growing into a new track, and the influx of Internet giants has undoubtedly accelerated the competition and vitality of this market.
"Woao Dining" which is different from "Didi Takeaway"
Compared with Didi Takeaway, the first-generation take-away service launched in China, it is regarded by the outside world as "Woao Dining" of Didi's second-generation take-away catering service, which has been greatly improved.
Tech Planet has learned that "Woao Dining" was formerly called "Satisfying Gaifan", and it has been piloted in some areas of Tianjin since mid-2121, covering Tianjin University and Nankai University. It can be seen that the main users of "Woao Dining" are still mainly young people. In the choice of dishes, with the increase of platform suppliers, dishes are no longer limited to rice, but added to food such as flour and noodles, realizing the diversification of dishes.
At present, there are more than 31 "Woao Dining" partners, and seven brands have been established to operate independently to meet the needs of users with different tastes in dishes.
the ordering process for eating is mainly carried out on wechat. First of all, users need to pay attention to WeChat official account with the same name, then select "Order" in the bottom navigation bar to enter the applet with the same name, then click "Order Now", after selecting the goods, enter the settlement interface, and select in-store dining or packing to take away to complete the whole process.
It is worth noting that Woao Dining provides take-away delivery service, and the delivery is free, which is very different from the previous Didi Takeaway and most take-away platforms on the market now. 1 yuan delivery is also the main feature of this platform, and the delivery time is about 31-45 minutes, which belongs to short-distance delivery.
In the initial stage of eating, we can get customers through big discounts. According to a user who has experienced this business, Tech Planet said that the price of eating is very cheap, and it can be 51% off the original price, and a few yuan can be ordered for a takeaway, and the quality of the food is not low. In addition, the platform has also launched an activity of inviting friends, which drives the ability to get customers through social interaction. As long as the user successfully invites the activity interface to a circle of friends or face to face, both parties can get corresponding rewards.
The above users also said that after the order is completed, they will return certain coupons through evaluation, but they can't see other people's evaluations, only monthly sales. In addition, the merchants of similar dishes on the eating platform use the same side dishes, rice and packaging, and no matter what meals they order, they are sent from the same point.
Based on the above user descriptions, we can see that the current preferential strength of Woao Dining is relatively high. Through the preferential policies of WeChat official account, such as coupon distribution and platform self-reduction, we can gain users' attention and use, and at the same time gain the first batch of loyal users and reputation. The dishes are purchased and supplied by the platform in a unified way, and then the merchants make finished products for sale, so as to ensure the controllable quality and reduce the cost. The reduction of the cost can benefit the distribution of riders, which also makes the distribution in 1 yuan possible.
In addition to the platform construction at the C-end, Woao Dining also developed two apps at the B-end. They are "whoa-whoa eating merchants" and "whoa-whoa pioneers".
whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa. The pioneer App is a merchant signing and maintenance tool developed by the manager of the eating business. In addition, Woao Dining is also increasing the recruitment of merchants, trying to expand its influence at the local level.
It can be seen that Woao Dining has initially formed a relatively complete supply system and platform system. Compared with Meituan and Hungry, it has advantages in price, distribution and quality except for fewer audience users, which provides support for Didi to try version 2.1 of "Didi Takeaway" in China. Is Didi take-out still going on? 2
It is not unusual for Didi to develop take-out business. It is the routine play of most Internet companies to use its own advantages to broaden the track. The industry related to the route has a strong correlation with the local life business. In order to let users drive more and sell tires better, Michelin, a tire manufacturer, launched the famous Michelin Guide. Uber, a foreign online taxi giant, has a food delivery service, UberEats, and the domestic maps of Gaode and Baidu have all kinds of local life service functions in one, which has a tendency to develop in the direction of super App.
regarding the take-away service in Tik Tok, there was a lot of news about "Tik Tok Heartbeat Takeaway" some time ago. In order to prevent users from being cheated, Tik Tok responded that there was no business plan related to take-away for the time being, and the investment promotion and agency information related to "Heartbeat Takeaway" was untrue. Although Tik Tok responded to the rumor of take-away, Tik Tok has been strengthening its local life service capacity, perhaps looking for a new business model.
In some short videos of food sharing or visiting shops in Tik Tok, specific business links will be displayed. After clicking in, you can get specific location information and book directly through Tik Tok.
the location+algorithm recommendation mode allows users to find nearby stores with greater probability, and behind this, a traffic system of platforms, merchants and talents can be formed, that is, a triangular closed loop in which merchants buy traffic, talents shoot content and platforms accurately recommend. The development of local life-related services on short videos is actually aimed at the "impulsive value" of users. Seeing that the food on short videos is near them, users have shorter thinking time and are more likely to place orders.
in addition to the links in the video, Tik Tok has a special "local preferential group purchase" function entrance at the top of the local page on the right side of the recommendation page, and there are catering, tourism, accommodation and leisure and entertainment sections in the page. Compared with online shopping, the impulse value of short video combined with take-out will be higher, and the process from watching short video content, ordering by users and receiving goods will be shorter, and it is not necessary to go out to find the store location, which greatly reduces the threshold for user participation.
According to 36Kr, some time ago, Tik Tok ushered in a round of organizational restructuring, in which Han Shangyou, the person in charge of live broadcast, is also in charge of local life business. This adjustment may strengthen the local life business in Tik Tok. It is reported that the growth of DAU in Tik Tok at this stage is mainly driven by the Tik Tok Extreme Edition. Today, with the gradual fading of the Internet traffic dividend, continuing to broaden the local life track can tap more platform value. Although not now, a more scene-based takeaway business may be Tik Tok's next choice.
The Internet catering take-away market will continue to grow. Analysys data shows that the take-away order volume and customer unit price have continued to grow in recent years. The arrival of the epidemic has intensified the uncertainty of the take-away market, and the digital development of the residential economy and offline businesses has also attracted players in other fields of the market to turn their attention to the take-away field. After all, everyone wants to get a piece of this big cake with inestimable market value, even if there are two overlords in the field.
In the current online take-away market, Didi's eating needs to find a faster development model, and a "blitz" drama similar to Pinduoduo is staged to quickly occupy a certain market segment and further develop on this basis. This set of "blitz" is a combination of platform development strategy, gameplay and marketing. Nowadays, the platform tonality of Woao Dining tends to be "small but beautiful", but the development of Pinduoduo and Taobao tells us that if we want to become a big platform, we need a platform that is more popular and caters to the needs of most users. Wow, eating is still in the initial exploration period of the platform. Maybe in the future, it will stage a more brilliant blitz drama and become the third player in the market.
Didi is facing fierce competition and losses when developing orange heart optimization in community group buying business. Cheng Wei, CEO of Didi, said that there is no upper limit on the investment in orange heart optimization, and it is necessary to win the first place in the market. Times have changed. Meituan and Pinduoduo have the last laugh in the community group buying war, and Didi has become more pragmatic in eating. In the search for a new development model, Tik Tok is another big variable in the future take-away industry. I wonder if Tik Tok, who "holds short video traffic to make princes", can bring some surprises to the long-lost take-away market. Is Didi Takeaway still being made? 3 < P > On October 11, the heartbeat takeaway applet software was registered and approved, and it was widely rumored that "Tik Tok Takeaway is really coming". In this regard, the relevant person in charge of Tik Tok responded that there is no business plan related to take-out.
Unlike Tik Tok's denial, Didi, another Internet giant, has actually picked up the takeaway business again and has been testing it in Tianjin for a year.
On October 8th, according to Tech Planet, Didi began to test the take-away business in Tianjin in 2121, and now it is named "Eat Out". The original shareholders, current shareholders and supervisors of the company (Beijing Sadisfan Catering Co., Ltd.) affiliated to "Ao Ao Dining" are all held by Didi Human Resources Department. According to informed sources, Didi plans to use this business model for overseas takeaway services.
next, this article will introduce the specific form of "eating out" to see if it can have a chance to win a place for take-away.
Eat: Didi Takeaway 2.1
In February 2117, the Didi Takeaway business department was exposed, which was regarded as a response to the US delegation's entry into the travel field that year. On March 6, 2118, Didi Takeaway announced its first landing in nine cities including Wuxi, Nanjing and Changsha. In April of the same year, Didi Takeaway announced that it won the first market share in Wuxi.
In the face of the rapid development of Didi Takeaway, Meituan has launched an all-round competition with it. However, the competition at this time is very simple and rude, and the secret is only two words: burning money. As a result, Didi failed to hold on and suspended its domestic and international sales business in 2119.
in the following year, it is not clear whether Didi has reflected on the competition in the past year or so, but what is certain is that it has discovered new opportunities to sell the market at home and abroad.
In August, 2121, Didi began to launch the catering service project "Satisfying Rice Covering" in Tianjin, and two months later it was upgraded to "Eating Out". The products were not only rice covering, but also noodles. In August, 2121, "Ow, Ow, Eat" was upgraded again. On the basis of existing categories, seven brands were established to operate independently.
"Eat" is considered as "Didi Takeaway 2.1" by many people, and its mode can be summarized as: 1 yuan delivery+self-developed dishes+take-away. The biggest difference between this model and "Didi Takeaway 1.1" or the current mainstream take-away model is the self-developed dishes: the dishes are purchased and supplied by the platform in a unified way, and then the merchants make finished products for sale. This not only ensures the controllable quality, but also reduces the cost, which makes the distribution in 1 yuan possible.