1. Unify capital and expand the scale

Capital is the main link between the member stores of the restaurant chain, and the capital must belong to the same owner, a company, a joint organization or a person, and the same investor will invest in opening branches. The large capital of direct chain stores is produced to expand the scale of catering operations and pursue the scale benefits of catering. At the same time, direct chain stores have shown great advantages in improving scale benefits with their large scale of operations and economic purchase costs.

2. Unified management

A decision-making unit, namely, the headquarters of catering chain stores, decides the business types of each chain store, centralizes procurement to win quantity discounts, and delivers raw materials to various catering chain stores, uniformly decides sales policies, formulates unified marketing plans, and unifies the layout of restaurants. The management right of direct chain stores is completely centralized in the headquarters, which is highly centralized and unified under the unified career planning policy, and the stores are only responsible for production and sales. The manager selection, employee employment, procurement plan, sales method and advertising of the store are all based on the instructions of the headquarters, and the salaries and bonuses of managers and employees are determined by the headquarters.

3, management system specification

In the process of operation and management, the management system specification of catering chain enterprises mainly includes two aspects: operation management specification and business operation specification. Business management norms mainly refer to the standardization and unification of business policies, business ideas and business management plans; Business operation specification mainly refers to the standardization and unification of procedures and methods of different business departments in different operation management.

We expounded the operating characteristics of the catering industry from three aspects: "unified capital and expanded scale", "unified management" and "standardized management system". No matter how the modern catering structure changes, the catering industry has always been a more dynamic, low-threshold and easy-to-earn industry. In today's fierce competition and serious homogenization of catering, each other is striving for individuality, product and popularity. The most important factor is the characteristics of catering enterprises themselves, followed by environmental factors, quality factors, management factors, price factors and so on. We should integrate personal ideas into the brand characteristics of merchants, conform to the development of the times, and firmly base ourselves on the catering industry.