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What are the marketing characteristics of McDonald's? How did it quickly become the most successful fast food chain in the world?
Marketing mix strategy of McDonald's company

1, product strategy. Standard, stable and high-quality products, long service time and fast service speed.

2. Price strategy. High price policy.

3. Channel strategy. (1) The business premises are located in densely populated areas. (2) Franchise chain operation and expand new stores.

4. Promotion strategy. (1) In the powerful advertising campaign, television is the main media. (2) Suitable for children and young people.