How to start a business in a catering company

How to start a business in a catering company has become the general trend, and the total investment in the catering direction can be seen as a straight line. But everything is difficult at the beginning, and it is also extremely complicated to prepare for the early stage of catering business. So how should you start a catering company business? How to start a business as a catering company? 1

Positioning

At the beginning of catering business, entrepreneurs first need to position their stores and know what kind of restaurants they open. There are many kinds of catering in the market now, such as simple meals with bibimbap, seafood barbecue, fried chicken and fried skewers.

Only when entrepreneurs are clear about their own categories and positioning can they have corresponding countermeasures to run a good store. On the one hand, it is the decision of category, and on the other hand, it is necessary to determine the grade of the store according to the budget.

catering procedures

after determining the type of your own restaurant, the relevant procedures will be the first step to open a store.

Only when we have the official business license of the Ministry of Industry and Information Technology does it mean that our store is in regular business. At present, in order to open a restaurant, health certificate, food safety license and business license are indispensable. These documents and formalities for examination and approval are complicated, so they should be handled as soon as the category is determined to prevent delay in opening the store.

the procedures are different in different regions. The specific situation can be consulted by the local authorities for help.

site selection

after the formalities are completed, the location of the store will be selected. Catering shops face more people, so they can get more consumers' attention if they are opened in places with a lot of people. Generally speaking, no matter what type of catering shops can be opened in the food street or near the business district, where people have high consumption power and a wide range of consumer groups, which is conducive to the development of shops.

However, when choosing a location, people should not only look at the traffic, but also pay attention to whether the local consumer groups are consistent with the consumers they are facing, and whether the store rent meets their own requirements.

decoration

after the address of the store is determined, the decoration can be carried out. Nowadays, the consumer demand of customers is rising, and the status of store environment in many matters of opening a store is gradually increasing. A good environment can affect consumers' first impression of the store, which is conducive to customers' entering the store and secondary consumption.

But the store environment doesn't mean that the more you invest, the better. It's more about design. Therefore, when decorating the store, you can ask a professional team to design it. The overall style is simple and atmospheric, and some special designs can be interspersed in the middle.

buying equipment

equipment is the key to selling catering products, and catering food definitely needs equipment to make.

there are many channels for purchasing equipment-online e-commerce platform, professional equipment production headquarters and so on.

for the requirements of equipment, first, it should be formal and a serious brand; The second is to be safe, and there must be national security identification. In terms of price, the price of equipment on the market is similar, as long as the above two points are met.

the implementation of the above basic processes is actually very difficult, but if it involves grasping the details, it is actually very difficult. Catering entrepreneurship is a meticulous process, and the details determine success or failure. When starting a business, you should be careful to achieve something. How to start a business in a catering company? 2

First, novices should choose the direction of starting a business in catering.

Without a direction, they will run around like headless flies and don't know where to go, so if they want to do catering, they must know what their direction of starting a business is. After all, there are many kinds of catering, such as Chinese and western restaurants, hot pot restaurants, barbecue shops, etc., and such catering will require more start-up funds; Some snacks, such as rice noodle shops and breakfast shops, need less start-up capital. Novices need to choose the right entrepreneurial direction according to their own venture capital, so as to carry out the next step.

second, novices should choose a good location for catering.

For novices, if they want to make a good restaurant, they need to choose a suitable location. Lot represents popularity, and catering depends on popularity. Therefore, after choosing the direction of entrepreneurship, the next step is to consider choosing a lot. When choosing lots, we need to grasp a principle, that is, the greater the traffic, the better. Generally speaking, the vicinity of commercial centers and large residential areas are all good dining choice addresses.

of course, the better the location, the more expensive the rent will be, so when choosing the location, you must remember not to exceed your own capital budget to avoid excessive operating burden in the later period.

3. Beginners should prepare for the opening of restaurants

After choosing a good location, they should prepare for the opening of restaurants, which mainly includes store decoration, equipment purchase, raw material purchase, etc. In fact, the contents included are very numerous and complicated, so I suggest that you make an opening schedule and write down all the things that should be done at each stage in an orderly manner. I suggest that novices need to open up their own raw material channels and control their own costs as much as possible.

Fourth, novices should do a good job of trial operation when cooking catering

Novices should also do a good job of trial operation when cooking catering, and need to test the market in order to adjust their business strategies. During the trial operation, certain preferential gift activities can be made for customers, such as full consumption reduction, prize-winning question and answer, lottery and other activities to attract popularity and attract new customers to the door. Trial operation is a process of finding problems, and once problems appear, they should be adjusted in time.

When cooking food and beverage, novices need to calm down and push forward step by step, so as to open a restaurant better. The catering industry is developing rapidly, the market prospect is considerable, and there is a huge consumer market, so novices need to grasp the current entrepreneurial opportunities. However, not all businesses can be successful. You need to do enough business investigation and know whether you really have such business ability, in order to have the basic conditions for opening a restaurant. How to start a business as a catering company? 3

Misunderstanding 1. Products only do what they like, not what the market likes. Whether the product is delicious or not is not up to you alone, nor to others, but to the market. When you do catering, you must do product testing. It is necessary to find out whether your product is liked by only a few people or most people. It's only hot in a short time, or it won't be out of date for many years. If you meet these two points, your product will be initially competitive!

misunderstanding 2. guarding the store. Just want to invest, don't want to invest, start a business and open a restaurant. The most efficient and lowest cost mode is to keep the store by yourself. Only in this way can the problems of products and services in the store be discovered in time and dealt with immediately.

besides, you can expand the scale, open branches and accumulate development experience for the future. If you just want to hire a professional manager to take care of it and be the shopkeeper of cutting and cutting, then once the products and services in the store have problems, you can't even grasp the real situation, let alone how to solve the problem. I don't even know how I died in the end.

Misunderstanding 3. Choose only the cheap site, not the right one. Site selection means choosing traffic. Different traffic corresponds to different prices. Choose the one with the largest traffic within your budget, not the cheapest one. Cheap means less traffic and immature peripheral facilities. If you choose such a location for the sake of cheapness, you may end up before you start your business. And after the location is selected, be careful not to step on two pits.

The first pit is that this shop must be able to apply for a certificate and can do catering;

the second pit is that you must sign a contract with the landlord himself, and don't be deceived by unscrupulous intermediaries or second-hand landlords. It is suggested that the signing period should not be less than three years. Once the business is done well, it can avoid the landlord's starting price and ensure that you can make money steadily.

misunderstanding 4. upfront investment only considers the effect, not the cost. Many people are not very rational when starting a business for the first time. They all want to decorate and design according to their own ideas and present their ideal store effect. Moreover, they want to buy new equipment and furniture. As a result, the investment budget is overspent and the recovery cycle is too long. You know, 81% of the investment in catering is in the early stage, and once it is not well managed, it will be wiped out.

it is suggested that the decoration should be effective, and don't pursue details excessively. Equipment and furniture can be bought second-hand, and more funds can be used for subsequent market cultivation and employee incentives.

misunderstanding five, only know marketing but not management. Many restaurants in online celebrity spend a lot of money on hype when they open, but they are often empty after opening for a period of time, and it will be cool within two years. Moreover, such marketing is likely to be suicide marketing, which attracts so many customers just after opening. Once your products and services are not good, the more customers come, the greater the damage to your brand.

If the pre-marketing incentives are too strong, it is likely that all the wool parties will be attracted, and they will not come again after one pass. Catering is not a one-day business, and you can't directly seek temporary popularity, but you should do continuous business.