Since 2004 a commercial real estate development, investment, consumption boom, began to unfold in this ancient land in Luoyang, Wangfujing, Causeway Bay, Wal-Mart, Carrefour, Home World and other domestic and foreign commercial giants have been in Luoyang, Luoyang, Luoyang roots, heralded Luoyang commercial development of good space, but also ushered in the Luoyang commercial At the same time, it also ushers in the best opportunity for the prosperous development of Luoyang business, but behind the opportunity also lies a great investment risk.
Overview of commercial real estate development in Luoyang:
1, the basic macro situation:
Since 2004, Luoyang's commercial real estate development in full swing, large-scale shopping centers, commercial streets, professional markets such as the rise of the spring, the Baolong City Plaza mega-commercial groups in the Luoyang New District cocooned, Wangfujing, Denis, Causeway Bay, Wal-Mart, Carrefour, Home World and so on. Wangfujing, Dennis, Causeway Bay, Wal-Mart, Carrefour, Home World and other domestic and foreign commercial giants have entered, the traditional commercial centers in Luoyang as well as the local business to form a great impact on the commercial real estate in Luoyang into the group, the lords and vassals of the era, at the same time, the brutal competition of the Luoyang business has also unveiled the prelude.
The entry of many famous commercial giants into Luoyang shows that Luoyang's business has a good potential for development, and there is more room for development in the future. Luoyang city's goal is to build Luoyang into a commercial center city in the central and western regions, Luoyang business has been radiating the western region of Henan, the policy support coupled with the commercial status of Luoyang in the central and western cities, so that Luoyang has the potential to develop into a commercial center city in the central and western regions. The new commercial body into Luoyang, Luoyang traditional commercial business caused a strong impact, Luoyang City Department Store, the Luoyang commercial prosperity in the past on behalf of the operating misery, was forced to reorganize with the Nanjing Central Department Store; Jianxi Rumfeng Plaza, Guangzhou Market Department Store, etc., also had to carry out the business model to adjust and seek opportunities for restructuring. Not only their own management problems, but also reflects the current stage and the future for a long period of time, Luoyang commercial real estate in the experience of disorderly development, must experience pain, but also opened the prelude to the restructuring of the traditional commercial center in Luoyang. Under the impact of foreign commercial giants, Luoyang's commercial development will gradually move towards a benign development track and continue the prosperity of the imperial capital.
2, the overall pattern of commercial Luoyang:
Luoyang commercial overall showing the city south, north of the two major professional market group, downtown commercial center along the east-west axis of Luoyang - Zhongzhou Road distribution pattern.
(1), the professional market group:
City South Guanlin market group, to small commodities, building materials, plastic products, etc., Guanlin market originated in the Ming Dynasty Wanli years, so far there has been a history of 400 years, from the 80's to date has been a great development. Relying on the Guanlin Passenger Terminal to wholesale-oriented, taking into account the city's retail. The North Road and South Road markets in the north of the city are dominated by building materials, stone, home appliances, books, etc. Relying on the bus station and railway station as the center, the market cluster of logistics and distribution is formed.
(2), Zhongzhou Road Commercial Axis:
Zhongzhou Road runs through the east and west of Luoyang, which is an important main axis of transportation, distributing the most important commercial centers in Luoyang, such as the South and North Street of the Old City, Xigong Department Store Building Commercial Center, Wangfujing Commercial Center, Shanghai Market in Jianxi, Guangzhou Market, and many famous brands of professional stores, etc., with the department store shopping, food and beverage, and recreational services as the main focus.
3, Luoyang commercial supply, sales analysis:
2003-2005 commercial put, sales, vacant area table
Year
Put (10,000 square meters)
Sales (square meters)
Vacant (10,000 square meters)
2003
14.69
5.54
9.15
2004
33.84
21.62
12.22
2005
45.89
17.69
28.2
Total
94.42
44.85
49.57
(The above data is based on the data released by Luoyang Real Estate Administration Bureau)
Since 2003, the amount of commercial placements in Luoyang has increased year by year, and in 2005, it was three times of that of 2003, and in the fourth quarter of 2005, there were 62 projects generated store sales, accounting for about 80% of the entire real estate projects, stores are everywhere.
In 2004, store sales sales reached an unprecedented peak, and in 2005, sales declined, down 39,000 square meters from 2004, a decline of 18 percent. In these three years alone, store vacancies reached approximately 500,000 square meters, accounting for 52.5% of total placements. with approximately 110,000 square meters of non-commercial sales from January to October 2006 (this data also includes sales of some office buildings, ownership hotels, and other projects), it is expected that commercial sales in 2006 will see a significant decline on the basis of the 2005 sales.
The supply of stores in 2003-2005 was nearly 1 million square meters, plus the supply before 2003, it is expected that since 2000, the supply of stores is more than 1.2 million square meters, according to the population of urban Luoyang, the new commercial area basically reaches 1 square meter per capita, according to the standard of calculating the commercial area per capita of cities in the developed countries. GDP per capita in the city below 3,000 U.S. dollars, per capita commercial area in 1-1.2 square meters is more suitable, according to this standard if only from the commercial area on the calculation, Luoyang commercial supply has tended to saturation. Excess supply of commercial area, not only to the sales caused great pressure, while in the investment is also facing great difficulty, the choice of tenants a lot of choice, the projects in the investment competition is fierce, triggering a decline in rents year by year.
The large supply is the result of disorderly commercial development. Many large-scale retail projects are facing difficulties in investment. Supply is large, does not equal to no market, does not equal to the commercial outlook is bleak. In Luoyang commercial projects, there are still many projects in the investment and sales have achieved good results. At this stage in Luoyang commercial real estate market, as long as the opportunity to seize, accurate positioning, commercial development facing the space is relatively large.