The case I want to bring to you today is: There is a restaurant in Guizhou, and the owner used the "massage for customers" to earn 1 million yuan in just three months.

1 case background

Brother Li is the owner of this restaurant and the protagonist of the case to be introduced to you today. Speaking of this Li Dage, I don't really know him very well, but I think Li Dage is a real man and can afford to be called "Big Brother". Later, I was not surprised to learn that Li Dage earned 1 million yuan in three months. After all, he is worth it.

Why do you say that Brother Li is a real man? Because he has done a very good job of attaching importance to feelings and righteousness. When Li Dage was young, he had a crush on a beautiful young girl, but his parents didn't agree because of his poor family conditions. However, Li Dage, relying on his hard-working spirit, moved his parents and married the girl home. After that, I loved her for ten years. Seeing that the couple's life is getting better and better, the son is also smart and sensible, but an accident, Li Dage's wife died in a car accident.

In ancient times, there was a saying that "promotion and wealth kill a wife", thinking that a wife is a "thing outside", and if it is gone, you can change it. But what about Brother Li? Not only did he not marry again, but he stopped talking about love and brought up his son alone. After that, I opened a restaurant, just to make money, so that I could buy a house for my son, so that my son wouldn't be unable to marry a wife because he didn't have a house.

However, after all, Brother Li used to be an ordinary worker, and he was not proficient in business. Facing the fierce competition in the catering industry, he had no way to start. In desperation, Brother Li found us and hoped that we could help him do something. After learning the story of Li Dage, we also admired this man very much. After understanding the situation of the restaurant, we also helped out a set of marketing plans.

Fortunately, the effect is satisfactory, which not only saves the loss of Brother Li, but also allows Brother Li to earn 1 million yuan in just three months. So far, the restaurant has been open for a year, and the business is still very hot. Brother Li also made a lot of money.

2 scheme introduction

As long as customers spend 599 yuan to become members, they can get the following benefits:

First, a massage card of 611 yuan;

second, 611 yuan of beer;

third, a meal card of 1599 yuan;

4. Return 599 yuan in cash.

The above four points are all benefits provided by Brother Li to customers. Does it seem that Brother Li will definitely lose money? However, I tell you that not only did Li Dage not lose money, but he also earned 1 million yuan in three months and earned a lot of money. Let's tell you something about Li Dage's profit logic.

The "small tricks" adopted in the case are a few of the marketing wisdom included in this column. If you are in business difficulties now, if you lack customers, and if your products can't be sold, you might as well find out whether there is a suitable industry in the column collection and see how smart people do business.

3 Profit analysis

Regarding the first point: What about this 611-yuan massage card? That is,

every time a customer goes for a massage, it can be used to deduct 21% of the amount.

Brother Li runs a restaurant, so naturally there is no massage service. So, ah, this massage card was obtained only after Brother Li reached an agreement with a massage shop.

The content of the agreement is also very simple. As long as Brother Li introduces customers to the massage shop for consumption, the massage shop will not only give customers a 21% discount, but also give Brother Li a certain dividend. Someone said, is this massage shop a big head? Why are you doing this? It's because there are no customers in the massage parlor! The profit of the massage shop is not low. Even if customers usually go, it is normal for the massage shop to give customers a 51% discount. Now, it is equivalent to giving customers a 31% discount. Why do you think they don't want to?

about the second point: of these 611 bottles of beer, one * * * is 111 bottles.

As it is given to customers for free, you can't take it home. If customers can't finish it, save it and drink it next time.

in this case, does it bring customers into the store many times to spend money?

regarding the third point: the dining card of 1599 yuan is divided into two parts. One is a non-threshold consumption of 599 yuan, and the other is a relatives and friends card of 1111 yuan.

the relatives and friends cards are divided into 11 cards, and each card contains 111 yuan. Customers can give their relatives and friends the cards. Later, when relatives and friends come to the restaurant with the cards, they can use the cards to deduct a certain amount until they run out.

regarding the fourth point: return the customer 599 yuan in cash. Didn't it say that? Relatives and friends can enjoy discounts when they come to the store with their relatives and friends cards. However,

All customers who come to the store to spend money with their relatives and friends cards are introduced by the customers themselves. When they come to the store to spend money, the customers themselves can get a certain dividend.

however, after the dividend reaches 599 yuan, customers will no longer enjoy this benefit.

Of course, the activity cases cited here are only a few methods, and there are more strategies, opportunities and "routines" about the operation of physical stores in my column. And summed up hundreds of the most cutting-edge money-making industries and new categories. If you are interested, you can click to see if there are any suitable projects for you.

In the end, that's what Brother Li did. He used the "massage for customers" to collect 1 million yuan in three months and earned a lot of money.