2023 Tianjin Agricultural College senior to undergraduate professional introduction: marketing
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I. Cultivation objectives
This specialty cultivates to adapt to the needs of the modern market economy, with the humanistic spirit, scientific literacy and integrity of the quality. Mastering the basic theoretical methods of management, economics, marketing and marketing professional skills, with the ability to comprehensively use related knowledge to discover, analyze and solve practical marketing problems, and able to engage in market research, marketing planning, advertising planning, sales management and other marketing business and management work in both for-profit and non-profit organizations, applied and complex talents.
Business Training Requirements
The students of this major mainly study the basic theories and basic knowledge of marketing and business administration, receive basic training in marketing methods and techniques, and master the basic ability to analyze and solve marketing problems.
Graduates should obtain the following aspects of knowledge and ability:
1, mastery of management, economics and modern marketing basic theories, basic knowledge;
2, mastery of qualitative and quantitative analysis of marketing methods, with the launch of new products for the enterprise (or a new brand), to open up the new regional (industry) market marketing program for the ability to plan;
3, mastery of marketing methods and skills;
3, mastery of marketing and business management;
4, mastery of marketing and business management, with the ability to analyze and solve marketing problems. /p>
3, with strong language and written expression, interpersonal communication skills and the basic ability to analyze and solve practical marketing problems;
4, familiar with China's marketing guidelines, policies and regulations and understanding of international marketing practices and rules;
5, understanding of the theoretical frontiers of the discipline and the dynamics of the development;
6, mastering the basic methods of literature search, data query, with the ability to search for new products (or new brands).
6. Master the basic methods of literature search and information inquiry, have certain scientific research and practical work ability, have certain critical thinking ability.
7, proficient in English, with "listening, speaking, reading and writing" ability.
Third, the main subjects
Business Administration
Fourth, the main courses
Principles of Management, Microeconomics, Macroeconomics, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, International Marketing, Market Research, Advertising, E-commerce, Logistics Management, Agricultural Marketing, Sales Management, Business Negotiation, Internet Marketing. , Business Negotiation, Internet Marketing, etc.
V. Career Direction
Graduates can be engaged in the organization and management of marketing in industrial and commercial enterprises, financial institutions and foreign trade companies, etc., and can also be engaged in advertising agencies, consulting firms, or in the government administration and research institutions.
Tianjin Agricultural College 2023 senior to undergraduate enrollment plan and application professional range
Section
Professional name
Number of plans (people)
Professional application range
Literature and history
Hotel management
20
Unlimited
Literature and history
Marketing
20
Unlimited
Literature and History
Logistics Management
20
Unlimited
Literature and History
Human Resource Management
20
Unlimited
Science and Engineering
Hotel Management
10
Unlimited
Polytechnic
Marketing
10
Unlimited
Polytechnic
Logistics Management
10
Unlimited
Polytechnic
Human Resource Management
10
Unlimited
Science and Engineering
Aquaculture
10
Nautical Technology
Aquaculture Technology
Medical Biotechnology
Chinese Medicine
Chinese Medicine Production and Processing (Herbal Artillery and Preparation)
Biotechnology
Animal Epidemiology and Quarantine
Food Nutrition and Testing
Food Quality and Safety
Food Analysis and Testing
Clinical Medicine
Science and Engineering
Hydrology and Water Resources Engineering
30
Road and Bridge Engineering Technology
Engineering Measuring Technology
Engineering Costing
Engineering Costing ( Construction Costing)
Highway Supervision
Pipeline Engineering (Budget Management) Technology
Land Resource Management
Land Resource Survey and Management
Environmental Engineering Technology
Environmental Monitoring and Control Technology
Environmental Assessment and Consulting Service
Construction Engineering Management
Construction Engineering Supervision
Construction Engineering Management
Construction Engineering Technology
Hydrology and Water Resources Engineering
Land Resources Survey and Management (Real Estate Registration)
Construction Engineering Technology (Energy Saving)
Railway Bridge and Tunneling Engineering Technology
Waterway Transportation and Maritime Management
Building Intelligent Engineering Technology
Electrical Automation Technology
Architectural Design
Oil and Gas Geological Exploration Technology
The 2023 Tianjin Agricultural College Higher Vocational to Undergraduate Specialty Introduction: Marketing was collected and organized by Candidates.com. For more information about Tianjin Agricultural College senior to undergraduate information, please pay attention to Tianjin senior to undergraduate page.
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