The 7-day National Day holiday came to an end, this holiday, by the impact of the epidemic to alleviate and local holiday advocate the impact of local consumption to stimulate the new momentum of the holiday economy, "the main engine". October 6, the Meituan released the 2022 "eleven" consumer data show that local consumption accounted for 77.4% of the total. "Consumption data show that local consumption accounted for 77.4%, the average daily consumption of local businesses during the long holiday increased by 34% compared to the "May Day" holiday, and 52% compared to the 2019 Golden Week. Catering consumption heat obviously increased, the first three days of the National Day national Haidilao stores compared to the same period last weekend turnover rate increased by more than 30%, the reception of the number of people increased by more than 40%. During the seven days of the National Day, Haidilao stores nationwide*** received more than 8.5 million customers.

This year's National Day holiday, many places advocate the local holiday, driven by the local consumption industry heat, holiday consumption peak from the day before the holiday has kicked off. Starting from September 30, the booking and arrival traffic of Haidilao restaurants across the country continued to heat up, and several interviewed store managers of Haidilao stores said that the online bookable seats in the stores from October 1 to 5 have been filled up.

October 7, by the Ministry of Culture and Tourism data center calculations, 2022 National Day holiday seven days, the country's domestic tourism outings 422 million people, some of the traditional tourist hot cities in this year's popularity is still high, the food and beverage consumption has been stimulated. Among them, Haidilao stores in Hangzhou, Changsha, Xiamen, Guangzhou, Shenzhen and other cities have higher traffic during the National Day, with the turnover rate of some stores reaching more than 8, and the turnover rate of individual stores exceeding 9.

During the National Day period, a number of Haidilao's classic and new products continued to be hot sellers, and the new generation of tomato pots, which have been newly improved, topped the list of the country's order list. In fact, as a chain of hot pot restaurants with stores all over the country, Haidilao's menu is not "nationally unified", and its product upgrades are divided into two systems: national store upgrades and regional store upgrades. Since the beginning of this year, Haidilao has been in different regions of the world, one after another on the new many local stores "exclusive dishes", these can not be eaten elsewhere "local specialties", will give the customer's localized exploration to add a lot of surprises.

In Hangzhou, some of the stores of Haidilao, you can eat soft and fragrant bean soup ribs hot pot; Suzhou, some stores on the shelves of the fruity papaya hot pot; Yangzhou, Wuxi, some of the stores have a fresh and mellow crabmeat soup hot pot; Chongqing, Chengdu, some of the stores launched in line with the "Chinese stomach" of the coconut winter yinongong hot pot; Guangdong, Fujian, some stores have seafood hot pot in golden soup? In addition to the creative pot bottom, there are a large number of regional dishes hidden in the stores of Haidilao around the world, most of which are locally sourced, fresh to market, waiting for customers to experience.

At the same time, Haidilao also did not ignore the "home crowd" holiday food needs. During the National Day, Haidilao delivery official small program "fishing point good goods" on the shelves of the buy-one-get-one-free package, 118 yuan to buy a double enjoyable package, a gift of 78 yuan worth of joyful double set meal. In the third-party delivery platform, Haidilao delivery also launched a 30% discount of 198 yuan of the whole family package, as well as a large amount of full-reduced activities, to bring customers convenient and affordable Haidilao food.

According to the person in charge of Haidilao's community operation business department, the ordering peak of Haidilao's home delivery business started from the day before the National Day holiday, and from September 30 to October 3, Haidilao's community operation business across the country took orders for more than 80,000 pens, with a growth rate of more than 150 percent compared with last year.

Under the peak of festival consumption, epidemic prevention work should not be slackened. Haidilao stores strictly abide by the epidemic prevention standard, each store in accordance with the local epidemic prevention regulations, the implementation of staff nucleic acid testing and health management, guiding consumers into the store to complete the temperature measurement, code scanning, checking the nucleic acid negative certificate and other steps, and to do a good job of store daily elimination and other normalized epidemic prevention and control measures.