There are two main concepts in catering. One is catering, and the other is an industry or institution that provides catering to meet the dietary needs of diners and thus obtains corresponding service income. Because people in different regions and cultures have different eating habits and tastes, restaurants around the world have diversified characteristics. The catering market will enter the era of brand consumption, and the catering industry in China will continue to play an active role in expanding consumption and promoting employment with the growth rate of 16%. For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whose brand power is stronger, whose market is broader, and brand power has become the key for catering enterprises to compete for the market.
2. Brand power is also the most critical factor to attract consumers. With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some well-known and well-known restaurants to eat. Because you can not only enjoy a good dining experience, but also have a good face and eat with confidence. The success of some catering enterprises, in addition to strong product strength, is a key consumption factor.
3. On June 65438+1October 65438+1October 2009, according to the provisions of the Food Safety Law, the US Food and Drug Administration in Tianjin began to issue the Catering Service License in the food consumption fields such as restaurants and canteens. The catering service license is classified and managed according to the operator's format and scale, which is mainly divided into five categories: restaurants, fast food restaurants, snack bars, beverage shops and canteens. At the same time, restaurants are subdivided into super-large restaurants, large restaurants, medium-sized restaurants and small restaurants according to the use area of business premises or the number of dining seats. The remarks column has been added to the Catering Service License. It is required to indicate the name of the canteen and the products that cannot be processed.