live broadcast with goods is a new trend of online shopping in recent two years. Many online shop operators will consider asking the anchor to bring the goods live to increase sales, and the live delivery naturally needs to decorate a live room first. The decoration of the live broadcast room should be suitable for its own industry attributes, user groups and operation plans, and its own decoration style should be positioned according to products and customer groups. Only in this way can we better attract consumers to shop. Talking about the decoration in this issue, I will show you a group of real pictures of the decoration effect of the live broadcast room, and let's see how to decorate the simple and atmospheric live broadcast room.
the actual picture of the decoration effect of the live broadcast room
1. The live scenery is good, and the second is taller.
The clean, warm and cultural live broadcast scenery can bring confidence to the anchor and add points to the anchor's face value effect. On the contrary, it is easy to "slip powder" and difficult to keep people.
the real scenery is much better than the background cloth, and it has a stronger sense of advanced. It is recommended to choose light color and gray color for the background wall of the live broadcast room. The gray color is the most suitable background color for the camera, which is not easy to expose, and the visual effect is comfortable, simple and generous.
here, you can consider buying a virtual background wall for the live broadcast of newcomers, which can effectively save costs.
Of course, the floor of the live broadcast room should also be light-colored carpet, light-colored floor or wooden floor.
if it's a display shelf, clothes racks or wardrobes can be placed in the live broadcast room, and the clothes should be placed neatly.
The beauty studio can be placed with display shelves. Take Li Jiaqi's studio as an example. His studio sometimes has a display shelf with lipstick in the background. Although there are many lipsticks on it, they must be classified and neatly placed on the display.
second, configure live broadcast equipment to create a professional live broadcast room!
in a high-quality live broadcast room, audio-visual experience is very important, and special equipment can't be ignored.
why do other anchors speak so well? Why can other anchor live broadcast rooms play background music and have funny sound interaction? In fact, these are all due to the sound card. Professional live broadcast is a necessary sound card, which not only beautifies the sound, but also makes it easier for the anchor to speak.
Therefore, the basic configuration of the live broadcast equipment is: sound card, microphone, monitor headphones, mobile phone stand and fill light.
Third, lighting is your weapon.
I have seen many new people's live rooms, because I don't know how to arrange the light source in the live room. It is very dim, either dim or too exposed, and the visual impression is too poor. In fact, it is not too difficult for the live broadcast room to be professionally polished.
usually, a complete set of lighting equipment includes ambient light, main light, supplementary light and auxiliary backlight.
ambient light:
it plays the role of lighting and is responsible for the brightness of the whole live broadcast room, usually the overhead light or LED light in the live broadcast room.
main light source:
plays an auxiliary role, which is used to help the anchor face and the product to keep the light uniform and soft, giving the audience a comfortable visual experience.
Fill light: Fill light plays a beauty effect, for example, it makes the anchor's skin look delicate and shiny, and everyone uses a circle to fill light, which can both fill light and soften light.
auxiliary backlight: usually installed on the background behind the anchor. Turn on the backlight to make the contrast between light and dark more stereoscopic.
the above is the real picture of the decoration effect of the live broadcast room that we have compiled for you, and how to decorate the simple and atmospheric live broadcast room. In short, everyone needs to remember that the decoration style of the live studio must adhere to the design concept of keeping pace with the times and the style concept consistent with its own products.