brand positioning: joy, leisure, fashion, interest and taste;

service orientation: more delicious food, more comfortable environment and more humanized service.

Pizza Hut is one of the pizza franchise chains. In 1958, Frank Carney and Dan Carney founded the first Pizza Hut restaurant in Wichita, Kansas, USA with $611 borrowed from their mother. Its logo is characterized by taking the roof as a prominent sign of the appearance of the restaurant. Pizza Hut belongs to Yum Brands.