The food court has become one of the necessary supporting facilities in many large-scale commercial projects. Because of the rich variety of food, casual dining form and warm atmosphere, it can not only meet the dining needs of many fashionable men and women, but also avoid the embarrassment of "different opinions" in the catering industry. The operation of the food court is divided into various forms, and the most common one is the form of cooperation and joint venture, because this form closely links the organizers and actual operators of the food court, which greatly reduces the business risks of both sides, and is mutually beneficial and can develop rapidly. Therefore, the popularity and development trend of food courts must be unstoppable.
On the surface, the food court is very simple. Different locations sell foods with different characteristics. Consumers choose the foods according to their own preferences and take them to the dining area. There is no waiter, no ordering procedure and so on. In fact, it is very complicated and tedious to run a food court. To run a qualified food court with development space and potential, we should pay more attention to details and key points.
among them, it is the most important to remove the investment promotion work in the early stage, because this work will directly affect the normal operation of the actual operators in the later stage, that is, it will affect the feelings and turnover of the guests. Planning not only refers to interior and exterior decoration, coal, water, electricity and energy, etc., but more importantly, it is also a more detailed planning of each booth. If we master and implement the preliminary planning work well, the later operation will be very smooth, so we can focus on promotion marketing to improve turnover and passenger flow.
the basic opening process of the food court:
site selection-investment planning, investment budget, license application, etc.-project decoration bidding, communication with shopping malls, etc.-investment promotion-detailed communication planning with stall operators-on-site exhibition planning and adjustment-planning and finalization of opening publicity activities-training-trial operation-opening.