Yesterday, I returned to Chengdu after a three-day trip to Shanghai to investigate the "nano-refinement technology". When I walked out of the plane door, the heat wave hit, and the temperature of more than 31 degrees felt that the whole person was not good. When I met the flight peak, I waited in line for a taxi for half an hour, and finally got home, and then I didn't sleep until after 1: 11 in the morning.

In my sleep, I subconsciously reorganized the information and information I absorbed for three days, and then I got the feeling of the title when I got out of bed in the morning: "Creating value is king, and business model is only one of the ways to realize value". I'm afraid to forget my current feelings after accepting new external stimuli, so I immediately get up, take a shower, bang on the keyboard and record, and I'm entitled to share my feelings with readers.

First of all, I need to introduce the background of my trip to Shanghai.

I heard a CEO named Yang introduce his nano-refining technology at a roadshow (this is a proprietary technology, not a simple project). Although due to the limited time, Yang Zong's whole explanation took less than half an hour, I have been conquered by the other party's professional PPT, and I am even more attracted by this "nano-refinement technology" in terms of design, structure and content.

"nano-refining technology" is a high-tech technology that can refine any material to particles with a diameter below 1.7 nm. When the raw materials become particles with a diameter of less than 1.7 nm, they can be used as fillers to fill the invisible capillary holes on other materials (such as glass and circuit boards) to improve the quality of products, or to penetrate some objects (such as human skin) that cannot be penetrated at ordinary times.

Perhaps from the background of personal IT industry, Yang Zong guessed its principle and future possibility as soon as he talked about the material characteristics. There are only two doubts:

Is this technology true?

what is the participation mode of project investment?

Later, I learned that the project manufacturer had a two-day project briefing at the Shanghai headquarters in late May or early June, and all doubts would be answered in these two days. Then I took the initiative to keep in touch with Yang Zong, hoping to study in Shanghai.

Shanghai heard another lecture from the project manufacturer's headquarters in Chengdu before and witnessed the experiment on the spot. The second time I heard more information in Chengdu, I also increased my expectations for my trip to Shanghai.

Then briefly talk about the general contents of the two-day project briefing in Shanghai.

On the morning of June 4th, the characteristics and applications of the refined nano-materials were first introduced, mainly through field experiments and experimental videos. As the saying goes, seeing is believing, the project manufacturer spent a whole morning to prove that the nano-refining technology is true for more than 281 investors from all over the country, and has gone out of the laboratory to help upgrade the quality of each product.

In the afternoon, I mainly talked about the market layout and operation mode in Chinese mainland, that is, the business model, how investors participate and how to make money.

On the morning of June 5th, we talked about market execution, introduced the landing of business model, and told investors several benefits and work to be done in the future in detail. The most important point is that the top 411 investors can account for 5% of the shares of technology companies, which means that they can participate in the profit distribution of global nano-project income.

in the afternoon, the training for assisting manufacturers to promote the market will be mainly given to partners who have already paid 51,111 intent funds or 511,111 investment funds. Because I didn't pay the intention money, I was not qualified to attend, so I ran to Jing 'an Temple to burn incense and worship Buddha.

after a day and a half of project briefing, I personally think that the project is a very good project (unfortunately, there is no money). Intuitively, the project still had some uneasiness, but it was hard to say at the time. When I went home to sleep, I suddenly realized after recombining the information obtained in the early stage with my subconscious mind, so that's it!

this is a leading technology in the world (nano-refining technology), and it also has a very advanced business model (closed-loop production chain and sales chain are established through crowdfunding, distribution according to work, * * * creating value), as well as excellent corporate vision and culture.

I have made an in-depth investigation into why I feel uneasy under such a good project. Now I finally understand that the anxiety comes from the fact that the risks taken by technology companies and investors are different. Of course, the technology company should consider this problem before allocating 5% of the shares of the technology company to the top 411 investors, forming a real interest. Many investors only see that 5% of the shares of technology companies are benefits, but do not see the sharing network and the fairness between technology companies and the top 411 investors.

how to understand this issue of fairness?

Technology companies hold the leading technology in the world. As long as the new technology has the ability to create value, it is only a matter of time before finding a successful business model. Simply put, there is, because as long as the technology is true, there is no risk for technology companies.

the criterion for the success of investors who participate in the business model operation (assuming that there is no 5% technology company's rights issue) is that this business model realizes the created value. If the business model fails in the process of implementation, the investors of this business model will also fail to invest.

Chinese mainland is a magical land, and it is not certain that it can survive without an advanced business model. There are political factors here, let's think about Google；; There are also public factors. Let's think about Amway in its early days. Who knows? Of course, don't worry. What happens tomorrow will be known the day after tomorrow.

from the current project progress, you should have missed the best opportunity to enter. When I think of the words that I used to laugh at myself, I don't have no vision, and I really can't come up with 511,111 investment funds.

at the same time, from the existing business model. In fact, this project needs more than 511,111 yuan, and 511,111 yuan is just an investment, just a right to participate. When investors promote the market in the later stage, most of the expenses incurred should also be paid by themselves, but they will have high returns after the success of the promotion, and nothing before the success. (On the other hand, there is no risk for technology companies. Technology companies master the core technology, investors do it, and the money is divided successfully.)

This project still needs patience, and it is not a short time to see the physical business from investment to production. Now it is only the stage of building channels, which may be soon or take longer. Before, it was suggested that the project might be financed by loans, but in fact, it may have been crushed to death by the cost of loans before the return time.

Although we may miss a good opportunity in life this time, if we can fully understand this information and future development, we will have a chance to cut into this industrial chain and do something. The bigger the project, the more people need to do it.

Secondly, I can face such an opportunity without getting hot-headed. If I can't raise 511,111 yuan to invest, it is also a kind of practice to give up.

Third, I spent some time and some expenses to examine this project before and after, and even shelved some things I should do, but I don't regret it. I believe that generate's thoughts and gains during his participation will affect his future for a long time, even his life.

I've finished laying the groundwork for nearly 2111 words. I wonder if any friends have seen this. If you see this, please give some comments at the end and let me know which friends have received this opinion. Receipt does not necessarily require approval.

after the investigation of this "nano-refinement technology", I deeply understand that "creating value is king, and business model is only one of the ways to realize value".

How to understand this argument:

1. No matter what products or services you make, you can only really create value for society and users to be truly invincible.

various business models are popular now. if this business model can not really create value for all participants in the business process, but induce people's greed, curiosity and even feelings, it will fail because greed is not satisfied, mystery disappears and feelings stick to business.

2. There are essential differences between "creating value" and "creating benefits".

Creating value is out of nothing, giving more to the society and users, such as: growing food from land (combining seeds, sunshine, soil and time), and training to improve students' ability (students' reuse ability to create value).

creating benefits is just making money, which may come from rights and monopoly resources, social games (such as stocks), lies and deception, but in any case, it is only a re-division of social wealth, not creation.

3. A business model is just a path, and it is not the only path.

A model that realizes value is a business model. If it is not the realization of value, it may only be called a scam. We should all have heard of "All roads lead to Rome". If reaching Rome means creating value, gaining social recognition and being willing to exchange money, then the business model is one of the ways to reach Rome.

if you can choose, you can try to choose a model that is beneficial to all participants (creator, disseminator, consumer, user, natural environment, social morality, etc.).

4. Creating value is eternal, but the business model is changing.

Creating value is an eternal topic. Now many business model trainings are also talking about the importance of being valuable, but the value respected is not just illusory (it is not to create real value, but to induce people's cognition). Business models need to change with people, time, place and environment. In the Internet age, business models are the easiest to copy, such as self-media, micro-distribution, micro-courses, etc. When a good model comes out, people will follow up immediately, but those who can survive in the end are those who really create value.

5. We should enhance the value first, and then think about the business model

In this era of double innovation, people are eager to do something to realize their life value. Some universities have entrepreneurial dreams before graduation and want to achieve the next BAT. In fact, many entrepreneurs just open a small shop, make an APP, and take their parents' savings to join the existing market. For example, a nail salon and a drink shop opened on the street.

If you really want to start a business, you'd better think carefully about what new value your products and services can bring to society. If you can't bring any value to the society, at least think about what new value you can bring to the target customer group, so that you can succeed.

In the Internet age, following is a big pit, because you don't know that the key to other people's success may be a rich dad, or others have spent millions or tens of millions before success.

at this point, I don't know whether to express clearly the view that "creating value is king, and business model is only one of the ways to realize value". I hope readers can correctly understand this view, not that the business model is unimportant, but that the value can be done before thinking about the business model.

There are many other insights gained in this trip, and I will share them when I have inspiration in the future. If you want to know more, you can pay attention to this WeChat official account.

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