How to do the opening copy of the ear-picking shop for head therapy

Opening speech. Countdown to the opening ceremony, all heroes are welcome to join us. There are gifts, cakes and coffee waiting for the opening ceremony of the barber shop. Friends from all walks of life are welcome to come and play. It's a great business, and you are invited to attend. Good luck, weddings gathers wealth, welcome to gather popularity, and visitors from all directions will do good business. The new store is about to open, and we look forward to your guidance. Copywriting can also be like this. After years of hard work, there is support and help. A newly-opened company holds a wedding banquet, and it is specially invited to share it with * * *. If you have a blessing, you will be more happy. You are not allowed to refuse to arrive. Please come here. All encounters, all casual encounters, are slowly interpreted under the sky of fate. Willing to deliver, I am willing to give an answer. How to make an activity plan for barbershop opening

The barbershop opening is a good opportunity for barbershop promotion, so how to write the barbershop promotion plan? Let's take a look at how to engage in activities when the barbershop opens. Please refer to my plan on how to engage in activities when the barbershop opens for everyone. It will definitely help you. Let's read it!

How to open a barber shop? 1

Promotion theme:

Celebrating the 11th Mid-Autumn Festival, the hairdresser's presents are full of surprises!

Promotion time:

September 27th, 2111-October 8th, 2111

Promotion purpose:

1. Enhance the popularity and brand influence of the hair salon through this two-section promotion;

2. increase new customers and stabilize old customers;

3. Stimulate the consumption desire of customers on Mid-Autumn National Day, and increase the turnover of hairdressing salons;

4. Make customers feel good and enhance the brand image.

contents of promotional activities

(1) Hairdressing package with big discount and price reduction

On the day of the event, the hairdressing shop launched a hairdressing package of RMB 1.88, including hair washing, cutting and blowing, dyeing, ion perm and styling, so as to create a full range of services for customers entering the store during the Mid-Autumn National Day, and at the same time, it also attached a statement that they were dissatisfied for one week and could do it again for free, so that customers could enjoy quality services.

(2) limited edition hairdressing packages

Now many businesses like to make limited edition promotional packages to win customers' favor, and indeed many customers will be attracted by "limited edition". At this point, the hairdresser can also introduce the top ten customers who enter the store on the day of the event to enjoy a hairdressing package of RMB 111, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.

(3) group buying hairdressing packages

Nowadays, many young people like to buy something online, which is not only favorable in price, but also guaranteed in quality. Therefore, some hair salons will also do holiday group buying promotions on group buying websites, so doing a good job in promotional content is the desire to attract customers to group buying.

The hairdresser can launch a promotional activity of returning 211 yuan to 51 yuan in the Mid-Autumn Festival and National Day, or the top 21 customers can enjoy the high-end hairdressing products improved by the hairdresser.

(4) Family Hairdressing Package

I don't know that each of us needs to get a haircut and care for our hair, so the hairdressing shop can launch a family hairdressing package, so that parents can bring their children to have a haircut, and the hairdressing shop can also let the hairdresser design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.

Precautions for promotion

1. Before the promotion activities are held in the hairdressing salon, ensure the quality and safety of all hairdressing products, so as to avoid endangering the safety of customers.

2. All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.

3. After the hairdresser has worked out the promotion plan, it is necessary to start some activities, such as making exhibition stands, posters, or microblog promotion, to let customers know the promotion contents of the hairdresser.

how to engage in activities when the barber shop opens? 2

(1) Successful case of promotion:

Customers come to the store for shampoo 15 times a month and get a free perm.

through such promotional activities, several purposes can be achieved.

1. We can set the price of free perms at 311 to 511 yuan, so as to change the consumption habits of customers in the future and improve their consumption level.

2. shorten the consumption cycle. Customers may have permed their hair once every three months, but the perming cycle has been shortened because of the free perming in the store, and they have changed to perm their hair once every two months.

3. Old guests bring guests. The event design is not limited to washing your hair by yourself, and a customer washes it less than fifteen times a month. Therefore, old guests will bring friends and family to the store to wash their hair, and these people will become new customers.

4. increase the designer's naming degree and the store's popularity. If the old guest is satisfied with the designer's service, the guest he brings will definitely name the designer's service, so that the naming degree can be increased. When carrying out this activity, it may be necessary to publicize it through the media (leaflets, etc.), which will cause shock in the business circle, and as a result of word of mouth, the visibility of the store will also increase invisibly.

5. Such activities will inevitably mobilize all the manpower in the store, and the number of customers coming to the store to wash their hair will increase, and the store will be busier, but in order to achieve the purpose of promotion, the service quality must be more delicate. Perm is free, but it is more diligent than usual. With the mobilization of the whole staff, it will certainly inspire morale and achieve the effect of increasing team spirit.

6. After the whole activity is completed, the skills of employees will definitely be improved.

many people may doubt that a free perm may cause losses in the store. Actually, it is not, because the customer will not reduce the number of perms because you give him a free perm, and he may change from four perms a year to five perms a year. In addition, the boss only needs to pay more for perming water and assistant bonus, the amount is about 51 yuan to 81 yuan, but he can get great benefits at such a small cost, because the number of times customers come to wash their hair is greatly increased, and the profit is far higher than the cost of perming.

With such activities, the boss does not have to worry about the cost, but can improve the performance, the performance of the designer can grow, and the bonus of the assistant is expected to increase.

(2) Failure in promotion: 61% discount for perm.

Discount activities that were supposed to improve performance have the following shortcomings:

1 Reduce in-store income. The original price of perming may be 211 yuan, because the price is 61% off, and it becomes RMB 121, which means the store has lost 81 yuan's income.

2. Discount is not attractive. For an old customer, he never came to the store to have his hair permed because of the discount. He probably wanted to have his hair permed originally. For a new customer, the discount is not attractive, because there are too many discount activities like this.

3. The consumption level has declined. Originally, the guest may be used to perming 211 yuan's hair, but now he only needs to pay 121 yuan. As a result, his consumption habit may turn into perming his hair at 151 yuan, and his consumption level will drop.

4. the cycle is prolonged. Guests originally need to come to the store to have their hair permed every once in a while, but because the store regularly holds promotional discounts every year, guests will deliberately wait until the discount period before perming their hair, which will extend the period of perming invisibly.

Important items to be mastered in discount activities

If the promotion activities are set improperly, it will not only fail to achieve the goal of promoting sales, but will probably lead to counter-effects. However, such as the above-mentioned case of [61% discount on perm], it is not completely unworkable. If you can master several elements, you can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.

1. Improve the consumption level of customers. Customers used to burn 211 yuan. At this time, we can suggest him to change 511 yuan. He can enjoy better service without spending a dime more. From then on, the loss of discount will be balanced by increasing the unit price of consumption, so that the income in the store will not be reduced.

2. Old guests must be born to old guests, that is, guests bring guests to the store for consumption. During the discount period, we must try to get old guests to bring new guests, so that the implementation of this activity is meaningful.

3. Don't inform customers in advance. If the news of the discount is known to customers in advance, it is likely that customers will wait until the discount to get a perm, thus prolonging the consumption cycle.

If guests come to the store and realize that it is a discount period, they will probably get a perm in advance, thus shortening the consumption cycle. Only in this way can the purpose of discount promotion be achieved.

if you can't grasp the above three points, you are doomed to failure. You might as well not implement it, so as not to lose more. In the past, many hair salons implemented discount promotions successfully, but some failed. This is the reason. In addition, discount promotion may lead to a rapid increase in the number of tourists in the current month, but the number of tourists in the first two months is obviously reduced, which is a problem that must be carefully considered when implementing discount activities.

How to engage in activities when the barber shop opens? 3

1. You can enjoy 1 yuan perming or 1 yuan dyeing service when you buy VDS or Youlanbeier shampoo within 7 days of opening.

2. Give Ying Paier a travel suit as soon as you enter the store for consumption (male: one shampoo and one conditioner; Female: one shampoo, one conditioner, one elastin);

3. After 7 days of opening, members' stored-value cards will be given immediately, 21 for saving 111, 81 for saving 311, and 131 for saving 511. At the same time, future projects will enjoy 6.8% discount on membership price, and products will enjoy 7.5% discount on membership price;

4. preferential treatment for recording the card for seven days after opening: 151 yuan (15 times) shampoo card, only 111 yuan (15 times);

5. Milan dazzle low-temperature biochemical ironing once, and give a bottle of 68 yuan spring element;

6. With the attached volume on the opening leaflet page, 11 yuan will be reduced or exempted for electric hair and straight hair;

7. You can enjoy 7 times of free service if you buy 381 yuan Victoria Film after 7 days of opening;

Note: 3,111 leaflets were produced and printed, and the distribution group should pay attention to it.

Three large bars nearby were sponsored for publicity activities three days before and after the opening, and the prizes were provided by our store.

First prize: a set of British ENPIR Victoria Value 381 yuan films. This film reversal is only for our use (1)

Second prize: a set of VDS olive oil care set of RMB 161 (2)

Third prize: a shampoo card for 3 times (5)

Fourth prize: enjoy a 51% discount on the items during the opening period with the bar consumption voucher (11)

It is required that the bar must publicize our store in public when drawing a lottery. I briefly explain the relevant contents of the store activities and repay everyone's trust in me.

I will tell this question by dividing the store activities into two aspects: new store activities and old store activities.

The content design of the new store opening activities depends on the overall positioning of the store, such as customer grade positioning, team level positioning, store decoration style positioning, store business model positioning and so on. The second depends on what is the purpose of designing this activity? Is it to increase performance, to promote the popularity of the store, or to show the strength of the team? The purpose of the activity is different, and the content of the designed activity is very different. So the activities are not the same. However, many of the store opening activities we have seen are very similar, so the result is that they are all very similar and failed. Therefore, the opening activities of new stores are not designed casually, so we should refer to the positioning of the above information.

The content design of the opening activity of an old store is relatively simple, because it can refer to your previous store operation and store operation data as a reference. Most of the activities of old shops are a kind of promotion business planning under the circumstances of unsatisfactory performance, too few guests or too much competition. Therefore, the purpose of the old shop activity is to increase the number of guests, or to increase the consumption amount of each guest. Before starting the design activity, we must understand it. From a professional point of view, the activity is that your store has a problem in the process of operation, that is, a lesion has occurred. How can we use the data of the store as a reference to prescribe a prescription to treat this lesion? Otherwise, if your daily performance is better than your imagination, you will be too lazy to engage in activities. Therefore, doing activities without reference to data is the same as taking medicine when you are sick. For example, there are 611 customers in your store every month, 451 people can get a perm, and only 111 people can dye their hair. If the activity you designed is a 51% discount on perming, then your activity is a failure. However, I found that many managers in China designed a lot of such activities when designing activities, and finally lost their performance and lost their employees. Therefore, our managers should standardize our business process, keep data and reference data at any time, and don't rely on feelings to do store promotion activities in the future.

1. Preparation for roadshow promotion activities

Pre-preparation:

1. Who will the promotion activities serve and what purpose will it achieve? .

2. Make clear why you want to engage in promotional activities.

3. The location, time and activities.

4. Understand the activity place and communicate with relevant departments of the community.

Preparation of materials:

1. A round or square glass table, with a hair salon logo (silk screen printing or dry paste can be used) in the center of the table, and 3 or 4 chairs.

2. It is necessary to provide a net-pulling exhibition stand or an exhibition stand to make an image display for the activity. When the exhibition stand is opened, attention should be paid to the wind direction and size of the weather, and the exhibition stand should be fixed in time.

3. If a large arch is placed in the roadshow promotion, the location of the event should be checked before the event to determine the placement location, power supply, arch quality, blower status and so on.

4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be tried out and debugged before the event to ensure the smooth progress of the event.

5. roadshow promotion should prepare product samples, demonstration props, publicity materials, publicity leaflets and various display boards for customers.

6. roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water should be prepared.

Personnel preparation:

1: one or two business people (business people must have certain experience in products and activities), plus 2~4 sales promotion girls (A: generally young women, it is better to be young and friendly to the people with a height of over 162CM).

2: all business people get dressing the (generally dark suits, white shirts, dark leather shoes and badges); The sales promotion lady wears the uniform sales promotion clothes from the hair salon (note: shoes must wear dark high-heeled shoes, and must wear the uniform angel hat of the company).

3: Pre-job training must be given to the promotion staff before the activity (the training contents include: promotion purpose, the position of the promotion staff, promotion etiquette, information transmission, hairdressing knowledge explanation, customer communication, and clearing the field after the activity).

2: declaration of activities.

this is a necessary procedure, and regional activities should be approved by the company before they can be carried out.

the content is the plan and cost approval.

1. activity plan: background analysis; Purpose of the activity; Time, place, participants, hosting form and content of the event; Activity operation control; Emergency measures and so on.

2. expenses: expenses required by the activity and within the budget.

3. Community activities.

how about product display?