Take-out agency is to help some catering enterprises that do take-out to carry out online promotion and sales. The medium it needs is the take-away platform, and some settings are made according to the operating rules of major excellent take-away platforms to increase sales. In addition, it is necessary to optimize and adjust the store according to the business circle of the take-away merchant market, so as to cater to consumers and the market and improve the overall weight and turnover of the store. As a professional benchmark service provider for take-out operation, Shiheng covers the largest online take-out platform in China, such as Meituan Take-out and Hungry, and provides one-stop online business solutions for catering and new retail brands with the mode of big data drive and operation expert analysis.
Take-out food store: online operation module
Decoration of a "stay-in" store: opening a store and combining with Shangxin brand positioning to decorate the store, showing personalized and different designs.
Create a "small but beautiful" menu: simplify the menu to improve the efficiency of the kitchen, name and decorate the dishes and recommend the best-selling dishes.
Fine operation to clean up the "dead angle": abnormal business investigation, return rate and bad review warning; Hierarchical difference management of stores.
passenger flow * conversion rate * customer unit price: the conversion rate of the platform resource diversion explosive drainage list is improved; Optimize package design and consumption upgrade.
improve operational efficiency quickly, accurately and firmly: platform resources docking hot time and hot spot marketing time-sharing marketing plan.
consumer big data drive: customer consumption data analysis; Market demand analysis of food structure adjustment; Analysis of exposure, conversion and repurchase rate.
offline operation module
suggestions on standardization of store operation: follow-up of meal time, optimization of inventory and shortage, and standardization of objection handling.
Suggestions on adjustment of logistics distribution: platform logistics communication, store line optimization and customer complaint follow-up.
Improve the user's dining experience: packaging design adjustment, health and food collocation, holiday experience surprise, and customer maintenance.
Long-term strategic services: digital report center, regular business analysis and review, big data sharing of industry trends, standardization of meals and systematization of operational efficiency.
based on big data technology, professional operation management team provides online store operation services for catering and new retail brands. Based on big data system and refined operation, it solves the problem of offline merchants' online operation, allowing customers to enjoy business fun and catering brands and new retail brands to focus on product research and development and polishing in the rapidly changing market, which is more conducive to the long-term development of brands.
With the concerted efforts of the team, Shiheng has created a brand-new online delivery operation service solution. From the management of abnormal store opening and closing, the analysis and optimization of abnormal dishes, the marketing management of take-away platform, the analysis and interpretation of business circle trend, the monitoring of gross profit of dishes and the upgrading of menu structure, the overall management and optimization of take-away online processes have improved operational efficiency, and the online influence and profitability of brands have been continuously improved. There are many successful cases, which have enhanced the popularity of take-away brands in more than 241 cities and the turnover of stores has also been significantly improved.