Understand network marketing in three minutes and seconds, and how to learn:

Network marketing is the technology of promoting websites or products through various channels, and it is a very knowledgeable and core Internet technology worth learning. Let's talk about the core technology of online marketing-SEO website optimization.

SEO, in terms of professional answers, is to rank search engines, that is, to make the websites more in line with the algorithmic rules of search engines. That is, some operational things.

to put it simply, SEO means that we enter a certain word we are looking for in Baidu. For example, if we are from Changsha and want to decorate, we will search in Baidu, Changsha Decoration Company or Changsha Decoration Company. And seo, that is, through technical means, to put Changsha decoration or Changsha decoration company in the top of the search engine as much as possible, in order to get more traffic, so as to achieve a goal of profitability.

So, now doing more seo has been biased towards doing user experience, not just doing technical things.

that is, to put it bluntly, seo is to do what users like, so that when users search for what they want, we can provide everything we can and then give it to the search engine. As long as the search engine thinks that this is what users want, then this website will be ranked first.

one? What kind of person you learn SEO with determines what kind of person you become

If we learn from the weak, then we will become the weak, and if we learn from the strong, we will become the strong, so what kind of people you mix with determines your direction in this industry. There is such a man who has shared the systematic knowledge of SEO and the thinking of solving problems with everyone online every night since 2117. It has been nine years since now. Under his training, a large number of excellent SEO executives and entrepreneurs have been born, and he has become a well-deserved godfather in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time and nothing to listen to his class. If you want to listen, you can join this group. First, it is 264, then the next few digits are 783, and the last few digits are 612. If you combine them in order, you can find our idol and let you know what the SEO course is.

two? If you don't study, your SEO will be ruined.

The gap between people lies not in IQ, but in thinking and learning. What I have to say is that many small partners who do SEO are similar to waste. Although my words are ugly, they are not rough. Tell me, what are many SEO people doing now? Around the chain, around the collection, holding an outdated method, playing happily every day, coming to a new person, and passing this set on to others, the new person can only believe that they are obedient, cheating themselves and others. If you plan to play SEO like this, you might as well go home early for the elderly. SEO is not like this, and you can only blame it. Now many people who do SEO are either lazy or

earlier, in line with the invincible principle of "content is king, external links are king", what SEO people like to do most is to use all means to send content as external links. Now many people who have studied SEO for many years are still doing this kind of thing. You are really out. If you don't know what else SEO can do except send out the content, you really should re-recognize the SEO industry. "

SEO is a highly competitive and mixed industry. The reasons are as follows:

1. The entry threshold is low, and anyone can master some basic operations with training

2. Search engine algorithms are updated quickly, and the concept and technology of SEO will be updated almost every few years

3. Various industries do not attach importance to SEO, do not understand the significance of website operation, and many bosses have changed careers

4.SEO can be divided into replicable optimization and non-replicable optimization. In other words, the right or wrong of writing content and sending external links depends on your attitude towards external links and content. If you are trying to exploit loopholes to get a ranking, this opportunistic < P > way will be punished by search engines. If you are bent on helping search engines, it will certainly be moved by your efforts and give you the ranking and weight you deserve.

what's the problem with search engines? It is the user's problem.

The main function of search engine is to solve the problem of information. If you can help it solve this problem,

First, you can get the ranking, and second, you can get the traffic of users. Finally, this is an opportunity to guide users to transform.

SEO is not optimized for the sake of optimization. You should remember that "search engine algorithms are ever-changing, and the user experience is never out of date". Therefore, the answer to this question is natural, SEO comes from life and is higher than life!

Now is also the era of internet plus. If you want to move your business to the Internet, you need a carrier to show your products, either build a website platform or an online store, because only in this way can other people find you. In fact, it is easy to make a website and apply for an online store, and the most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If you want the website to get traffic, you can't do without SEO optimization

technology, which is the technology to master the whole Internet traffic portal, and it is also a sharp weapon for our traditional enterprises to open up Internet channels, so if you want to play around internet plus, you must learn SEO technology.

Third, the core of SEO is Internet thinking

The first connotation of "SEO" is "Internet thinking+".The first step for traditional enterprises to integrate "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking?

In the long-term development of Internet business model, many Internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodology suitable for their own development, and this methodology can be regarded as Internet thinking. Internet

network thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for traditional enterprises to operate offline. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual

situation.

Typical Internet thinking includes Lei Jun's seven-character formula of "concentration, extreme, reputation and quickness", as well as other Internet thinking such as ecological thinking, platform thinking, free thinking and cross-border thinking. It is these rich Internet thinking that constitute a wide variety of Internet business models. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. However, Internet thinking is not omnipotent. At present, more so-called Internet thinking such as "diao

silk, fans and iteration" is based on product operation, commercial marketing and user service, and is not the concrete embodiment of business model.

in view of some recent misunderstandings about internet thinking, talk about my views.

1. It is not because of the Internet that we have Internet thinking. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. This truth is very simple. Productivity determines the relations of production, and the changes in the technical and commercial aspects of the Internet will inevitably bring about changes in the way of thinking at the upper level.

2. Internet thinking is not the patent of Internet people. It's not because you are in an Internet company that you have this kind of Internet thinking, nor is it because traditional enterprises don't have this kind of thinking. Internet thinking is a way of thinking, and it doesn't belong to any kind of people. There are also many people from internet companies who don't have this kind of thinking.

3. Internet thinking is not a panacea for all diseases, but it is not an empty realm. Under the guidance of Internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads us to have a little knowledge. Many people misappropriate Internet thinking without in-depth understanding, which is a little sad.

4. Most people are using Internet thinking to do marketing, but few people are trying to complete the systematic thinking of Internet thinking. After the cases of selling beef brisket and pancake fruit were vomited by most people, a large number of people used internet thinking to pack

clothes, sell TV, steamed stuffed buns, bathroom and home, and so on. Some even wanted to use internet thinking to transform a brothel! On the other hand, marketing with Internet thinking itself is to gain attention, attention and traffic, and traffic thinking itself is also a kind of Internet thinking. So, how do you understand Internet thinking? It is still the nine thoughts of "Nine Swords of Dugu" that I summarized before, including: user thinking, simple thinking, extreme thinking < P > dimension, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking and cross-border thinking.

here I'll tell you about the business logic behind it, especially for traditional enterprises facing the transformation of the Internet.

the real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as in all the value chain links for research, production and marketing. And the "value chain" of traditional business has been transformed into a "value ring" in the Internet era.

The "value ring" is user-centered, and the strategy formulation and business model design should be user-centered, and the business development should be user-centered.

Organizational design and corporate culture construction should be user-centered. The strategic layer, business layer and organization layer are all designed around the end-user needs and user experience. This is the "value ring" mode in the Internet era.

at the business level, the customer end and the supply chain end are connected to form a closed loop, which will continuously realize the dynamic transfer of value. Users will feed back the demand to R&D and production, and R&D and production will form products or services and then transfer them to the sales end, and the sales end will form a secondary cycle by contacting users. This "value ring" mode transformed by Internet thinking will have a profound impact on traditional business ecology and business theory. The "value circle" requires that

we must continuously pay attention to users' needs, listen to users' feedback and be able to respond in real time, which is the basis for enterprises to establish business models in the future.

so, how is internet thinking distributed in this "value circle"?

I. strategic level

main proposition: how to define the industrial orientation? How to make a strategy? How to design a business model?

Typical thinking: user thinking, platform thinking and cross-border thinking

II. Business layer

(1) Back end: product research and development and supply chain

Main proposition: How to make business planning? How to do brand positioning and product design?

typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking

(2) front end: brand and product marketing

main proposition: how to do brand communication and business management? How to make business decisions?

user thinking, traffic thinking, social thinking and big data thinking

III. Organizational layer

Main proposition: How to design organizational structure and business process? How to build organizational culture? How to design the assessment mechanism?

Typical thinking: user thinking, social thinking, platform thinking, cross-border thinking

Fourth, to those friends who visit the industry.

many things in the world can be done if you want to, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skills or strategies. As long as a person is still living a simple and interesting life, you will eventually find that the creator's arrangement of the world is natural.

Our stress usually comes not from really heavy work, but from our lack of decompression ability. Lack of decompression ability, mostly because of not trusting others and boasting perfectionism.

a distant plan that is not difficult to implement means that you don't want to implement it. There will be many tomorrows. People always like to talk about "I want to ……" but never put it into action. It seems that they think they have the ability to live forever and have an infinite future.

I hear people in their twenties and thirties say everywhere, "When I retire, I must ..." The words "I must" may be followed by buying a field, learning painting, learning pottery, practicing calligraphy, or taking a short trip ... According to my statistics, 81% of them can do without spending time on their mobile phones now.

how to become an excellent SEO supervisor

1. Be familiar with the whole operation process of SEO

The operation process of SEO includes keyword competition degree analysis, competitor's in-site data analysis, the inclusion of search engines such as Baidu and Google, related fields, Google Link links, the setting of robots, the setting of titles and keywords, tag optimization, external chain construction and so on.

2. keyword mining

you can use some keyword mining tools, such as word chasing, and you can also use Baidu index to analyze some target keywords and long tail keywords. It is best to make a thesaurus for easy replacement at any time in the later period.

3. Make a detailed SEO optimization plan

Plans can include long-term plans, medium-term plans and short-term plans. When will the keywords rank on the home page or the top three, what needs to be done to complete this plan, and so on. It is best to use the form of table, which is convenient for management. After completion, put a tick in the table to indicate that the task has been completed.

4. User demand analysis

User demand analysis can include Baidu statistical analysis, Baidu heat map analysis, pv, bounce rate, uv analysis, independent visitors, page stay time and so on.

5. Distribution of team functions

Generally, the p>SEO team consists of three to four people, some of whom are responsible for the construction of external chain, others are responsible for the construction of internal chain, and everyone works together to complete it.

6. Adjust the mentality of the team

When doing SEO optimization, the mentality becomes very important, because this work involves statistics, and it takes a long time to gain something. Don't be upset, just make sure to finish it as planned every day.

summary: SEO is not only technology, but also your way of thinking.