There are several major pain points in the management of the catering industry

First, stores/franchisees do not have a good grasp and analysis of the passenger flow situation, and they lack a good portrait of the customer group

Second, standardized manuals are piled up, which can not effectively supervise the strict implementation of store employees

Third, it is difficult to collect daily passenger flow data of stores, and it is impossible to take business measures in time

All these require a digital brand store management system. The passenger flow analysis, inspection supervision and data insight of the spatial data platform SDP can just assist the management of restaurant chain stores. The details are as follows:

Passenger flow analysis: Through the detection of store passenger flow, including but not limited to: passing through the store, arriving at the store, visiting the store, trading and other data, the characteristics of store passenger flow are analyzed. Help brand operators to dynamically adjust store management strategies, and improve store passenger flow conversion and commodity transaction rate.

inspection and supervision: build a "standardized and digital" brand store management system. Help brand managers understand the daily operation of stores in a timely and efficient manner.

data insight: comprehensively analyze the online and offline business data of brands, and comprehensively analyze multi-dimensional data such as brand customer portraits, store operations, online transformation and marketing channels, so that operators can understand the status quo of brand operations from a global perspective and formulate more reasonable and effective brand development strategies.