1, the visual positioning of the enterprise is ambiguous, so that people feel plausible or produce incorrect associations;

2, the visual effect and the business scope and concept of the enterprise and even the essence of the corporate culture is far from or even contrary to the way;

3, the designer's graphic design skills are not enough, the work lacks internal logic and external aesthetics;

4, too much pursuit of fashion;

The future belongs to the VI design brand.

3, the designer's graphic design skills are insufficient, the work lacks internal logic and external aesthetic sense;

4, too much pursuit of fashion, the lack of long-term vitality;

The future belongs to the VI design brand, especially belong to the global brand. The world's richest country's economy is built on vi design brand, not built on commodities, we know that the consumer's heart talks about the vi design brand has three levels:

The first level, think of a generalization, such as McDonald's, to see it an M, began to think of a generalization of the brand.

The second thought of what kind of performance;

The third level is its subconscious, this subconscious is not everyone can tell you;

And from the professional terminology of the process of shaping the brand is:

1.

2. How is your brand positioned in the minds of consumers?

3. What is the best way to communicate with consumers?

4. How to impress consumers?

To have a catchy, simple and clear corporate identity to represent the name of the company, brand name and logo is certainly a thing that most companies look forward to. But in reality, this is full of artistry and creativity of the logo is not easily accessible, it is often necessary for business managers and corporate identity designers to put in the hard work before it is possible to obtain. In the corporate logo design process, generally should adhere to the following principles of detention:

1. Simple and eye-catching, easy to read and remember

Simple and eye-catching recognition of the logo to the receiver of the information to a strong visual impact, easy to read and remember is in the world of differentiation between the basic requirements of the information.

2. Cleverly conceived, suggestive attributes

A distinctive corporate logo design should also fully reflect the connotation of the enterprise, reflect the characteristics of the corporate brand, and imply the excellent attributes of the product.

3. rich in connotation, sentimentality

Most of the brands have their own unique meanings and interpretations or interpretations. Some of them are the name of a place, some are the function of a product, and some are an allusion. Rich in connotations, the sentiment of the logo, can evoke consumers and the public good associations, so that it doubly favored.

Jiangsu Hongdou Group seized the red bean is a symbol of good feelings, as their company's clothing brand and enterprise name, so that "red bean" has taught high visibility. Red bean is a plant, also known as Acacia beans, mention it, people will recall the Tang Dynasty Wang Wei's song of the ages, evoking people's feelings of lovesickness. Using "red bean" as a brand expresses the company's care for consumers. Young couples express their love for each other by giving each other "red bean" clothing, and travelers away from home to red bean clothing to send homesickness. Red bean clothing is to borrow "red bean" this rich in traditional Chinese cultural connotations, the sentiment of the brand name red up.

4. Avoid similarity, beyond the time and space

The logo design similarity is the implementation of the corporate image of the operation of the taboo, because the enterprise to establish their own corporate image and brand, we must continue to improve the visibility of competitors beyond. Identical logos can only make consumers ambiguous about the corporate image, which is detrimental to the enterprise itself. For example: "small nurse" is a beauty product brand name, some unscrupulous manufacturers have launched a "small nurse soil" to fish eyes to confuse the pearls, the result can only be that consumers have an aversion to its products, it is impossible to establish confidence in the product, not to mention the enhancement of the enterprise's image. The image of the company.