1. Make a good survey of passenger flow. Passenger flow is the first prerequisite for the survival of breakfast shops. Therefore, before choosing a location, we need to investigate all kinds of business districts, that is, how many target consumers pass by every day within your location, but the passenger flow is not equal to the human flow, and not all the people who pass by are your target consumers.

2. Therefore, the most correct passenger flow inspection method is to meet the consumption standard of your breakfast shop during the breakfast operation period, and then determine the final location. The location of breakfast shops is flexible, so you can choose places with many people, such as commercial streets, comprehensive markets, subway stations, urban villages, office buildings, residential areas, shopping malls, schools and so on.

3. Analyze the target customer base. Only by knowing customers can we do business well. Therefore, after determining the location, we need to know the identity, occupational distribution, age range, taste habits, male-female ratio, income and other information of consumers before we can do a good job in product positioning and pricing.

4. For example, in a commercial street, customers have a clear dining purpose and a certain consumption capacity, but the consumption frequency may not be high; In the office building, the purpose of customers' dining is also very clear, and they have certain requirements for the quality and taste of food, with higher income and more stable consumption frequency; The customers at the entrance of the subway station come and go in a hurry, and there is no clear dining goal. What they pursue is convenience and quickness.

5. Make a comparative analysis of peers. There is a saying well said, know yourself and know yourself, and you will win every battle. No matter any industry or business, there is inevitably competition. If we want to occupy a favorable position in the competition, we must know our direct and indirect competitors clearly and make better countermeasures.

6. In fact, knowing our peers will help us better cope with the competition, and on the other hand, we can learn from what our competitors have done well to improve our operation and enhance our competitiveness. Therefore, we can know their business conditions by knowing their promotional activities, business hours, product tastes, product mix, product prices, service quality, dining environment and turnover. Breakfast shops can adopt different business strategies according to their actual situation.

7. Do a good job in product positioning and characteristic management. In today's era of eyeball economy and attention economy, having characteristics can attract customers more effectively, because people are curious and like to try different new things. If your characteristics become a good reputation, then you really don't worry about customers' "three visits to the cottage". Therefore, in the face of fierce competition in the catering industry, it is extremely important to create your own product characteristics.

8. Find a special product that not only meets the needs of consumers, but also is temporarily unavailable in the market and your competitors can't do it, so as to highlight the advantages. For example, the leading brand of assured breakfast, Kung Fu Mill Breakfast, is the unique operation of making truly assured breakfast with original freshly squeezed assured oil.

9. It not only satisfies consumers' first demand for safe, healthy and safe food, but also satisfies people's psychological demand for novelty. Therefore, once the project of pressing safe oil was launched, it was well received by consumers and quickly occupied the breakfast market.

11. In short, if you want to win a beautiful battle in the breakfast business, you must know the passenger flow, target customer base, peer comparison and characteristic product positioning and make adequate preparations before opening the store.

Extended information

Marketing strategy

1. Efficiency priority strategy

According to the analysis of products that have done well in store marketing, the first point is good efficiency, especially for products that can stand the long-term test of the market. Therefore, the first strategy of marketing is the efficacy priority strategy, that is, the efficacy of products should be regarded as the first factor affecting the marketing effect, and the quality and efficacy optimization of products should be given priority.

2, the price is suitable for the public strategy

A reasonable price that is conducive to marketing should be the price that is suitable for the public. The so-called fitness for the public, first, the price of the product should be recognized by the consumer groups where the product is located; Second, the value of the product should be equivalent to the price of many products of the same type; Third, after determining the sales price, the profit rate should be equivalent to that of many operators who operate similar products.

3. Brand promotion strategy

The so-called brand promotion strategy is a strategy to improve and improve various factors that affect the brand, and to enhance brand awareness and reputation through various forms of publicity. Brand promotion requires both quantity and quality. The way to enhance the brand depends on the quality and efficacy of the product, so that the used consumers can spread the brand through word of mouth; Externally rely on publicity activities in marketing, combine internal and external, and enhance your own brand.

4. Stimulation Source Strategy

The focus of marketing activities is not on selling, but on buying, which is to stimulate consumers' desire to buy. The so-called stimulus source strategy is a strategy that regards consumers as the source of marketing, constantly stimulates consumers' purchasing needs and desires through marketing activities, and realizes the maximum service to consumers.

5. Presentation strategy

Presentation strategy is a strategy that uses the fact that a real person uses a product to produce good results as a case and spreads it to other consumers through propaganda means to stimulate consumers' desire to buy. Usually, there are tabloid magazines, publicity activities, case TV topics and so on.

Reference: Baidu Encyclopedia-Opening a Shop