Car double eleven poster-331 thousand cars in 11 days, behind the double 11 car selling craze, is it really selling cars or catching the eye?

11.11 Crazy Car Festival Geely Automobile ushered in a special day, with the highest comprehensive discount of 31,111 yuan

The annual Double Eleven consumption wave has hit, and automobile consumption has gradually become the main force in this shopping carnival. I believe many friends who are going to buy a car have already felt the sincerity of the merchants in promoting sales. Of course, among the complicated models and offers, I also warmly remind you that the safety parameters of vehicles cannot be ignored. Although safe driving depends largely on the various driving habits of actual driving, the safety configuration of hardware is also very important. Which car is sincere in safety configuration and there are surprises? Let's watch together.

Geely Automobile has always attached great importance to product safety, especially its _ ┤ ╒ ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? At the same time, Borui also provides driving assistance configurations such as automatic parking and uphill assistance to further improve driving safety.

It can be said that safety configuration is an important reference for evaluating product quality, and it is also suggested that friends should not ignore this when buying a car. Of course, Borui's performance in motivation is also worthy of recognition.

borui has achieved the comprehensive fuel consumption of 7.3L/111km from the Ministry of Industry and Information Technology through the good adjustment and matching of the powerful 1.8T184 _4 engine and the advanced 7-speed dual-clutch gearbox, which provides strong power, ensures smooth shifting and achieves good fuel economy.

Finally, send good news about Borui. Borui has brought Kui Hui to the 11.11 Crazy Car Festival, and brought exclusive discounts: the highest comprehensive discount is 31,111. Interested friends can also get a red envelope and enjoy exclusive discounts by clicking 11.11 Crazy Car Festival!

In addition, other Geely Automobile models with abundant safety configurations also welcome preferential promotions in Hefei. The specific preferential strength is as follows:

Prospect X3, with the highest comprehensive discount of 1.7 million, knowing the details of preferential treatment _ poison _6, with the highest comprehensive discount of 1.8 million, knowing the details of preferential treatment __CON, with the highest comprehensive discount of 1.9 million, with the details of preferential treatment _ poison, with the highest comprehensive discount of 1.1 million, with. Understand the details of the offer, the maximum comprehensive discount is 1.5 million; understand the details of the offer, the maximum comprehensive discount is 1.5 million; understand the details of the offer, the maximum comprehensive discount is 21,111; understand the details of the offer

This article comes from the author of car home Chejia, and does not represent car home's standpoint. 11 days, 331,111 vehicles, behind the double 11 car sales boom, is it really selling cars or eyeballs?

The Double Eleven Shopping Festival, which was attended by hundreds of millions of netizens, has come to an end. The final turnover of Tmall Double Eleven was 498.2 billion yuan, a record high. Undoubtedly, the influence of the Double Eleven has expanded again this year. In addition to traditional digital, home appliances and clothing products, the "big items" represented by automobile products have also broken through a record high in transaction volume.

According to official statistics, during the "Double Eleven" this year, a single Tmall platform attracted more than 51 car brands and more than 121 models, and more than 7,111 dealers in more than 311 cities nationwide were also participants in this activity. At the same time, more and more consumers are watching cars in Tmall, with the number exceeding 13 million, and the online transaction order volume exceeding 331,111.

although the above data represents a great breakthrough in online trading in the automobile industry, the volume of the automobile industry is still small in the face of the official double eleven data of 811 million users participating and 2.25 billion logistics orders released by tmall.

Furthermore, tracing back to the history of online car sales, it is only two years behind the first Tmall Double Eleven Shopping Festival. From this perspective, the development speed of online car trading is too slow.

The earliest history of online car sales can be found now is the flagship store of Geely Automobile established by Geely Automobile in Taobao in 2111. But at that time, consumers just wanted to have a look at it, but not many people placed orders. At that time, online car sales were still in its infancy.

With the increasingly dazzling achievements of the Double Eleven Shopping Festival every year, many car companies realize that online car selling is a new sales channel, and gradually join the ranks of online car selling. According to the official data of Tmall, in the Double Eleven Shopping Festival in 2116, the online transaction order of the whole vehicle approached million units.

In recent years, the webcasting industry has risen, and live broadcasting with goods has become the most popular sales method. During the "Double Eleven" period in 2119, many car companies also joined the live car sales. More than a dozen car brands, such as Volvo, started live Taobao, and thousands of 4S stores poured in, and more than 2,111 gold medal sellers became anchors with goods.

Among them, Baowo Automobile invited Lei Jiayin, Manual Geng and Taobao anchor to broadcast live in Baowo automobile production workshop. During the two-and-a-half-hour live broadcast, the cumulative number of visitors in the live broadcast room reached 4.59 million, and 1623 vehicles were booked online, which directly generated sales of 221 million yuan.

from the above data, it is not difficult to see that since 2111, more and more car brands have joined the Double Eleven Shopping Festival and participated in online car sales activities, which has become another sales growth point for car companies after "Golden September and Silver 11". However, compared with the growth of the total turnover of 11 billion and 111 billion in the Double Eleven, the growth rate of online sales volume and total turnover of major car companies is too slow.

although many car companies are interested in trying to sell their cars online on major online shopping platforms, there are still too few consumers who dare to buy cars online, mainly for the following three reasons.

firstly, the traditional car sales model is car enterprise-dealer-customer model, which is a complete car purchase process. Consumers can directly test-drive the car in the dealer's 4S shop or direct store, and have a clear understanding and experience of the products they want to buy.

The close cognition and experience is exactly what the online car selling model can't give. For the sake of quality and safety, consumers tend to be more cautious and won't buy easily.

secondly, most of the models that car companies put on the online shopping platform are stock cars and unpopular models. Even if there are popular models on the shelves, they are sold in limited quantities. This is because there are too many popular models on the shelves, which is an impact on the offline sales of dealers. If the online and offline concessions are not unified, it will inevitably hurt the interests of consumers and dealers. At the same time, consumers are not interested in these stock cars and unpopular models, and the sales objectives of car companies have not been achieved.

thirdly, the after-sales system after online car purchase is not perfect at present, and users may face the embarrassment of no after-sales service.

The current model of selling cars online is not suitable for all car companies, because it involves dealers, preferential policies, after-sales protection and other issues. In addition, the current car buyers are more rational, and they still tend to choose a more secure offline car sales model.

from another perspective, many car companies participate in online car sales activities, not to really change the sales model, but more to improve the network exposure, attract users to see and buy cars offline, and exchange traffic for sales.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint. The promotional copy of the Double Eleven brand is all here

The promotional copy of the Double Eleven brand is all here

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