Sometimes, lessons are more profound than experience. After all, success needs the right place at the right time and many factors, but if you make a mistake, you may be defeated. Other people's experience may not be effective for you. The following are the lessons I have compiled for you. For entrepreneurs, they are more important than experience. They are for reference only. I hope I can help you.

One of the typical cases of entrepreneurial failure: Youcai.com, a fresh e-commerce.

Ding, a talented founder. Summarize the reasons for his failure in starting a business as follows:

1, no stable supply. A single farm cannot meet the needs of e-commerce; Buying new land can't guarantee the quality; Multiple farms supply goods, with small purchase volume and high logistics cost.

2, can not provide a better shopping experience than the vegetable market. When you go to the vegetable market to buy food, you can choose your favorite food, such as apples, the same red Fuji, which has many flavors. Apples bought online may be mixed when sent home;

3. There are too many links in procurement, warehousing, assembly, logistics, it and customer development.

4. The problem of trucks entering the city (very unfriendly to start-ups). This is the last straw to crush the excellent vegetable network. Not having a city permit turned out to be a punishment. Since September, we have not only fined, but also deducted points. We must narrow down our business scope. In addition, the best tool for community distribution-electric tricycle, is illegal, but the law enforcement in this regard is very loose;

5, information asymmetry, bad money drives out good money. For example, cucumber, there is a huge difference between what customers think is a good cucumber and a good cucumber with excellent food. Com thinks: 1), light and bright; 2), straight; 3), the top flower has thorns. This is bad money, but it is difficult to change the customer's mind and requires an authoritative information symmetry.

Although the start is unfavorable, Dante Jingyuan is still optimistic about the fresh e-commerce market, which means that he will make a comeback at the right time. He believes that Youcai.com still has opportunities after changing its business philosophy and expanding its marketing channels.

The second typical case of entrepreneurial failure: postgraduate noodle restaurant

An analysis of the causes of entrepreneurial failure: an ancient gentleman can cook from afar. On February 24, last year, six graduate students from the Food Department of another university in our city claimed to have raised 200,000 yuan by themselves and opened a "six-flavor noodle restaurant" on the old roadside of Qintai, a famous landscape in Chengdu.

Thank you, sir. Open 20 chain stores in five years.

The first store has not yet opened, and six shareholders have set their sights on five years later. When it comes to future plans, the six of them said in unison: of course, it is to open a branch! Do the first store well this year, accumulate experience, and then talk about development. We are going to open 20 chain stores in Chengdu within two years and then compete with KFC and McDonald's.

Love hurts money: nobody cares, and it ends hastily.

At present, due to the unmanned curator and poor management, investors are ready to make an open transfer. This restaurant, originally known as the "first graduate noodle restaurant" in Chengdu, had to end up hastily after only operating for more than four months.

Insider: Is there an inside story about the collapse of the graduate school?

Originally, I wanted to create an advertising sensation in the name of "graduate students", but things developed unexpectedly. Shortly after the "Graduate Noodle Restaurant" opened, six graduate students were talked to by school leaders one by one, asking them to choose between their studies and the noodle restaurant: either resign or drop out of school.

Entrepreneurship Failure-Cause Analysis

1, business is sluggish and management is chaotic. Six graduate students said that their homework was busy and there was often no one in the shop.

2, nearby businesses: "The taste is not good, the weight is insufficient, and there is not enough to eat." The street where the noodle restaurant is located is not a bustling commercial city.

3, the monthly expenditure is huge, making ends meet.

The third typical case of entrepreneurial failure: Tang Yi. com

Lesson: Two phases of $50 million financing, leaving only an empty shell. No matter how much money you have, you have to save it, otherwise, you will spend all your money and not survive this winter.

1999 On the eve of the bursting of the first Internet bubble, Tang, who just got an MBA from Harvard Business School, founded the company, and his "dream team" consisted of five Harvard MBAs and two University of Chicago MBAs.

With attractive business plans, Tang Yi obtained two-phase financing of about $50 million from two famous American venture capital companies, DFJ and Seve Rosen.

Tang Yi claims that it is not only an Internet company, but also a "lifestyle group". It is committed to creating and introducing international advanced lifestyle products through Internet, retail and wireless services, and fully serving the so-called "Huang Ming Generation E" who defines China's economic and cultural future.

Tang Yi. Com was born overnight, and it quickly attacked the city in major universities and burned money nationwide: in addition to establishing branches in the north, Guangzhou and Shenzhen, Tang Yi also recruited soldiers and launched large-scale publicity activities in various places. At the end of 2000, the cold winter of the internet suddenly came, and more than half of the 1 billion Tang money was burned, still unable to make a profit. Since then, the transformation has not been successful. In 2008, Tang Yi Company only had an empty shell, and the former "dream team" also chose to leave after the company burned all the money.

The fourth typical case of entrepreneurial failure: "Xiaochaojia" fruit shopping website

The "Xiaochaowu" fruit shopping website founded by five college students announced its closure, only nine months after the website was founded.

"It was founded around the Chinese Academy of Sciences and moved to the south gate of Peking University in June, mainly targeting students and surrounding people of Peking University." Zhu Xiao said that they rented a house nearby for the transshipment and storage of goods. Wholesale fruit from the farmer's market in Sidaokou, and deliver it by bike according to the online order. "Later, orders gradually increased, and the daily turnover reached more than 2,000 yuan. A few people were too busy and hired four employees to deliver the goods. " Despite this, except for employees' salaries, rent and other expenses, they still lose money every month.

For the loss of the website, Zhu Xiao attributed the main reason to the improper choice of business model. "This kind of regional shopping website is not a' business-to-customer' model at all, but can only be said to be a physical supermarket chain. The management cost is too high and the prospects are not good. " Zhu Xiao said that another important reason is that students demand too much quality of fruits. "Send two apples at a time, probably because there is a bag on the road. Resulting in two slight protrusions on it. But the user will say that it is our problem and ask for a return. "

Expansion: the cause of entrepreneurial failure

In the vast sea of business, there are often many start-ups that fall like meteors after a short period of glory and taste the taste of entrepreneurial failure. Borrowing and modifying Tolstoy's famous saying, we can say: "Most successful companies are similar, and failed companies have their own characteristics." Why do you say that? Because there are only a few ways to succeed; There are endless ways to fail.

Entrepreneurship China summed up several reasons for entrepreneurial failure, hoping that entrepreneurs can learn from history and avoid detours.

Generally speaking, capital allocation and scheduling, talent recruitment, marketing strategy, management skills, and the subsequent changes in market trends, competition, coping strategies, etc. It may lead to the fate that the enterprise you founded cannot survive.

The first reason for the failure of starting a business: blindly going on the road without being ready.

A complete entrepreneurial process requires early planning. The market research of optional projects, the understanding of the industry and the local acceptance of such goods need to be carefully investigated. However, some entrepreneurs just blindly entered the business after watching a promotional film of a project or the introduction of friends, and as a result, they lost their wives and lost their soldiers. You can do some projects that others can't do.

The second reason of entrepreneurial failure: insufficient market information.

Did not really understand the demand of the potential market, misjudged the market share, and did not clearly understand the sales channels and competitors.

Many entrepreneurs don't understand the operation of competitors, and they don't carefully analyze their own business strategies. They don't know what measures and means competitors will have to deal with themselves next. In particular, if you don't analyze the advantages and disadvantages of both sides and act according to your own feelings, you will often suffer in the end.

The third reason for entrepreneurial failure: no management.

You can't make a square without rules. No matter how small your business is, there must be clear rules to follow. Even if you are a private enterprise, the boss can't treat the enterprise as family. We must first establish and implement the necessary financial, personnel, salary, dividend and business department systems. Only in this way can the boss establish his prestige, improve management and produce benefits.

The fourth reason of entrepreneurial failure: short-sightedness and caution.

It is not wrong for enterprises to make money. But if making money becomes your sole purpose, it will lead to many problems: only paying attention to immediate interests, ignoring long-term investment, not improving the morale of ordinary employees and lacking long-term planning. As the fable says, catching a butterfly, the more you catch it, the more you can't catch it. Excessive pursuit of money will make you lose more than you gain.

Entrepreneurs should have a heroic spirit and an atmospheric mind. Here, the only thing to measure is whether the risk is equal to the expected return, and don't take risks for things that are not worth it. But if it's worth it, don't hurt Bob.

The fifth reason of entrepreneurial failure: empty talk and showing off are unrealistic.

In business, they are greedy for novelty, ambitious and ostentatious, but often beyond their economic ability. Some people, especially successful businessmen, are reluctant to start with the smallest company, hoping to start with a large-scale company with large capital, but they are not so confident when it comes to the "profit model" and business plan. It's better to be down-to-earth in business. You should have confidence, but you should also see the reality clearly.

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