There is an article in the spoon class that talks about customization and standardization in detail. For example, there are many different levels of restaurant customization, and you can use it flexibly according to your own needs. Let me briefly talk about it below, all of which are the viewpoints in the spoon class articles:

1. Customization of "passivity"

For example, is there any taboo after ordering a meal? Through this service process, we can avoid risks for the store, reduce the rate of returning vegetables and complaints, and try our best to ensure that the experience can make customers safe and satisfied. For catering brands that promise to "return if they are not satisfied", it is the second dam after the menu description.

2. "Inductive" customization

For example, Pizza Hut salad bar. What we are facing is not the actual appetite, but the empty desire. It stimulates your possessiveness to the maximum extent by giving you a free environment that feels "take whatever you want, I can eat this shop yellow". This game between mind and appetite is an important way to attract business.

3. Mass customization

After entering the 21th century, fast leisure should be regarded as the most important catering trend. Chipotle and its pattern replicators, for example, disassemble the products into raw materials and display them, so that each consumer can walk through a long glass dining table, choose the collocation he wants and get his food quickly. "Mass customization" can show a rich illusion-Starbucks can arrange and combine more than 81,111 kinds of drinks, and only 34 kinds of chipotle can arrange and combine more than 65,111 kinds of products.

4. Personalization

means one-to-one customization of data orientation and support, which benefits from the penetration of current data analysis and complex algorithms into various processes of restaurants. "Customization" requires customers to step forward and make personalized choices within the framework provided by restaurants; And "personalization" is close to enjoying the success, because products and services are likely to be fully prepared before you speak or even realize it.