After the new crown pneumonia epidemic, some places seem to appear at the same time "difficult to buy food" and "difficult to sell food" phenomenon: on the one hand, consumers feel that to go to the supermarket stores to buy vegetables and fruits are risky, in the online purchasing but also "Than hand speed". But in the planting base, "can not sell" phenomenon is also relatively common, mostly because of the original buyers do not come, or the original supply of catering enterprises to shut down and lead to product stagnation.

In Shanghai, some agricultural planting base thought of "change": the various categories of vegetables packaged into a "package", with the help of a third-party courier directly to the public home delivery. According to the current distribution efficiency, usually every other day to be able to deliver. Thus, the farmer's vegetables sold, the public's table also has a fresh dish. No wonder a farmer told the author: "This attempt has given us great inspiration, and can be sold this way in the future."

A sentence "can also be sold this way in the future" reflects a change in thinking. In fact, realizing that we need to change the way we sell and change the way we think is not just for vegetable farmers. After the outbreak, the Ministry of Agriculture and Rural Development has built an online platform for agricultural products, released on the official website more than 4,000 farmers' cooperatives product supply information, to help agricultural planting bases across the country in the online "yell"; at the same time, it also organizes production and marketing docking meetings, encouraging planting bases and e-commerce platforms to cooperate with the online sales of agricultural products. In Alibaba, Pinduoduo, Jingdong, Suning, etc. to open the love to help farmers in the field, many agricultural planting bases are no longer waiting for people to come to the door, a lot of agricultural products are no longer "raised in the boudoir", orders from all over the country to alleviate the current "difficult to sell vegetables" "Sell fruit difficult".

It is worth mentioning that the change in sales methods, not stopping at the origin of direct sales, online sales, and sometimes further, keen to grasp the latest consumer habits. For example, there are a lot of farmers choose to live broadcast to sell agricultural products, the mayor of Quzhou City, Zhejiang Province, Zhanjiang City, Guangdong Province, Xuwen County, the county mayor is a sell ponkan, a pineapple. Although the image of the camera can not be compared with those bright-eyed and white-toothed professional anchors, but their familiarity with agricultural products is far more than the professional anchors, the number of fans, live conversion rate is also very considerable. What's more, mayors and governors take the lead in live broadcasting local agricultural products, but also a good start for local farmers, encouraging farmers to embrace the change, more proactive, "the king's wife to sell melon".

Extraordinary times, "a change" to ease the agricultural products "difficult to sell"; but the economic and social return to normal, the head of the field of the buyers and come, the popularity of the wholesale market and prosperous, farmers can still maintain "a change "change" of enthusiasm? May also need the efforts of all parties. For example, various Internet companies, whether from this wave of new phenomenon of agricultural sales to grasp a little planting industry development of new trends? Government departments at all levels, whether from the mayor, the governor of the lead live in the realization of some of the new characteristics of the changing market demand? If the long-standing agricultural products "difficult to sell" can be inspired by the epidemic after more convenient and efficient marketing model, but also a "crisis in the organic" of the new example.