Operation planning scheme (I)

I. Preface of the scheme

In the preface of the scheme, it is necessary to highlight the key points, and the key point here is to discuss the positioning of the website. For example, the author is currently doing the operation of industrial real estate websites, and the first positioning is the customer group. Only by fully understanding our customer group can we make targeted strategies. This part must be done carefully, and the more time you spend, the more prepared you are. This is not only for your superiors, but also for your department colleagues and your subordinates. The superior can know whether your thoughts are the same as his through the preface you wrote, and the subordinate can know the direction and goal of the website again and deepen the understanding. It is more convenient to cooperate closely in the future work.

Second, what are the goals for website operation

This is the second part of the operation plan. I suggest that the objectives of website operation can be clearly listed here, the most important of which is the listing of a series of data and personal analysis of the data. For example: IP, PV, UV, number of registered users, collection, ranking and so on. Of course, things are constantly changing, and our goals will also change in the future work. Therefore, when writing the plan, remember to add the preliminary plan, the preliminary plan or take XXX as the current goal. Besides, it is necessary to plan what things are done by whom, and a reasonable division of labor and cooperation arrangement is the only criterion for superiors to test whether you are suitable to lead the team.

Third, the establishment and arrangement of target analysis in the process

As the author mentioned above, the customization of big targets can't be completed at once, and the big targets should be completed step by step. Here, it is necessary to subdivide the big targets. This subdivision is simply the arrangement of work. For example, the author's current website hopes to display the keyword industry on the home page, so the author's big goal is to rank the industry on Baidu's home page. To achieve the home page, we need to rank the keywords first, that is, everyone. In this process, how many external links, internal links of the website and keyword density of the page need to be modified by the author and technical communication. At present, the industry ranks 16th. You can search the author's website in Baidu for reference. Back to the topic, the most important thing when setting the stage goals is data. Everything is said with data, and sufficient data statistics are done. We can only talk about the overall goal if we complete the phased goal. In other words, the target should have coherence, and the fault phenomenon cannot occur.

IV. List the normal operation modes

This fourth step is a step to show your ability and give a simple overview of your ability. The conventional operation mode can be understood as a free promotion mode, such as posting in forums such as Baidu Post Bar, Know, Encyclopedia, etc., as well as QQ group sending, email, SMS and so on. That is to say, no matter what trend the website develops, these methods are routine and effective. Secondly, we should pay special attention to SEO, which should not involve too much. Although once the flow of SEO is very stable, the effect is 51-111 times higher than that of manual promotion, we must pay attention to SEO, which is an indispensable way in operation, but SEO itself is a huge and complex project, and it should make a separate plan, not just a brief overview. Therefore, the author personally strongly suggests that there should not be too much SEO in the scheme, which will easily make the superiors misunderstand you and think that the operation you know is nothing more than SEO, so it is difficult to be a big responsibility.

V. Summary

As the author said earlier, it is actually very simple to write a promotion plan for website operation. Now we need to summarize the operation promotion plan, especially some contents involved in the third step. Its writing order should be: stage → time arrangement → goal (mainly some data, be good at using numbers to speak) → what work should be done to achieve this goal → what is the focus of work → who will do it → effect monitoring and feedback improvement → communication mechanism.

operation planning scheme (2)

Xi' an catering network is positioned as a service portal, so I think we should treat two types of customers differently in the process of promoting and operating the website in the early stage:

First, the marketing model facing netizens

In the final analysis, our website is for profit. What merchants are interested in is the website's publicity for themselves. Of course, the greater the intensity and breadth of publicity, the better. Only in this way will they be willing to put their advertisements on our website.

the most important and obvious measure of publicity intensity is the number of visits. Therefore, our top priority at present should find ways to increase our visits. To achieve this goal, the most effective and direct way is to make the content of our website more colorful, let netizens remember our website, and when they think of eating and drinking, they think of going to our website to find it.

Of course, to achieve this effect, we must do a lot of investigation and adjust our principles and policies in time according to the needs of tourists, so as to gradually reach a tacit understanding with tourists. This will be the most important point in website promotion.

If you want to develop netizens from ordinary temporary tourists to long-term loyal support, you can take some incentive ways, such as planning and organizing promotional activities such as vouchers and coupons in some restaurants, and firmly pinning tourists in the most direct way.

2. Facing the marketing mode of the merchants

The most direct criterion to test whether our website is doing well or not is whether the business volume is improved or not, that is to say, how many benefits are created. As far as marketing mode is concerned, it should be developed from two aspects:

1. Direct advertising charges. This is also the most common way, that is, the publicity information is published in the form of consultation, which provides a platform for the merchants to display. After the merchants get the benefits, we charge a certain fee from it.

2. Indirect intermediary fees. We can reach an agreement with the merchants to introduce customers to them; Customers can also book services through us. We build a communication bridge between merchants and customers and charge a certain percentage of fees appropriately. In this process, we should try our best to make customers and businesses contact us, which requires the full cooperation of all personnel, especially business personnel.

of course, besides the second, we can also develop other sales models, which should be accumulated in the process of work.

No matter how perfect the plan is, there will always be unexpected problems in practical application. What is mentioned here is only a preliminary plan. If new problems are encountered in the course of work, it should be revised and improved in time.