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Data analysis summary model essay 1 model essay
If an enterprise wants to operate direct selling legally, the license is the first hurdle, that is, the legal operation qualification of the enterprise, and the approval of the direct selling area is the second hurdle. Only after passing the examination can service outlets be established. "The fact is that it is difficult to get a license, and it is even harder to get a direct sales area." This is the voice of many enterprises.
On August 2, 20061day, the Ministry of Commerce discussed and adopted the Administrative Measures for the Establishment of Service Outlets in the Direct Selling Industry at the eighth ministerial meeting of that year, which came into effect on August 20, 2006.
Since then, only the direct selling enterprises that have obtained the Direct Selling Business License and completed the verification and filing of service outlets have been publicized on the management information system of the direct selling industry of the Ministry of Commerce. This action shows that in China, in order to carry out legal direct selling business, enterprises must first obtain a direct selling license issued by the Ministry of Commerce, and at the same time set up service outlets in regional markets approved by the Ministry of Commerce to allow enterprises to engage in direct selling business.
By the end of February, 20 12 and 16, 30 enterprises had obtained direct sales licenses issued by the Ministry of Commerce, and completed the verification and filing of service outlets. In order to help the direct selling industry better understand the laws and trends of the regional distribution of direct selling in China, China Direct Selling magazine and the World Direct Selling (China) Research Center spent more than two months systematically sorting out and analyzing the regional data of direct selling published by the Management Information System of the direct selling industry of the Ministry of Commerce, and wrote the following analysis report.
In particular, in recent years, in order to meet the needs of development, with the approval of the State Council, some provinces and cities have adjusted the prefecture-level cities and county-level cities (including sub-prefecture-level cities) within their jurisdiction (for example, on July 1 day, 2065, Beijing merged Dongcheng District and Chongwen District to form a new Dongcheng District, and merged Xicheng District and Xuanwu District to form a new Xicheng District). Secondly, the economic and technological development zones and administrative districts in some cities are not real administrative districts, but are listed as administrative districts by the direct selling industry management information system of the Ministry of Commerce. Third, there are obvious errors in the names of some prefecture-level and county-level cities included in the management information system of the direct selling industry of the Ministry of Commerce, such as typos, strange words and repeated cities.
In order to accurately measure the true geographical coverage of direct selling enterprises' service outlets, China Direct Selling and World Direct Selling (China) Research Center has specially set up a main assessment data-coverage area. The so-called coverage area refers to sub-provincial cities excluding districts and counties (such as Pudong New Area in Shanghai and Binhai New Area in Tianjin), prefecture-level cities excluding districts and counties (such as Zhongshan City, Dongguan City, Jiayuguan City in Gansu Province and Sanya City in Hainan Province) and sub-prefecture-level cities and county-level cities.
In the following statistics of enterprise service outlets, we take the coverage area as the main reference data and the provincial administrative regions as the secondary reference data to measure the real coverage of the approved direct selling areas of major direct selling companies.
Regional distribution statistics of service outlets
By the end of February 20 12 and 16, * * 30 enterprises had obtained direct selling licenses issued by the Ministry of Commerce, and completed the verification and filing of some service outlets. The service outlets of 30 direct selling enterprises are all over 30 provincial administrative regions in China. Except Taiwan Province Province, Hong Kong Special Administrative Region and Macao Special Administrative Region, Xizang Autonomous Region is the only direct selling service outlet in the Mainland that has not been approved and filed by the Ministry of Commerce. The coverage rate of direct selling service outlets in provincial administrative regions in the Mainland reached 96.77%.
It should be noted that according to the information provided by the management information system of the direct selling industry of the Ministry of Commerce, only Avon (China) Co., Ltd. has passed the examination and approval of its direct selling service outlets by the relevant departments in Xizang Autonomous Region, and is still waiting for the final verification and filing by the Ministry of Commerce and other relevant departments. To our surprise, the latest update time of regional information of Avon (China) Company in the management information system of direct selling industry of the Ministry of Commerce is May 24th, 2007, which shows that Avon has submitted relevant information of service outlets in Tibet to relevant departments of the Ministry of Commerce before, but it is still waiting for the final verification and filing of the Ministry of Commerce, which lasted for more than four years, which seems to indicate that the verification of direct selling areas in Xizang Autonomous Region has been shelved by relevant departments.
There are 30 licensed direct selling enterprises and 20 foreign-funded enterprises, accounting for 66.7% of the total number of licensed enterprises; The total number of service outlets of 20 foreign-funded enterprises is 7389, accounting for 9 1.6 1% of the total number of service outlets of 30 direct selling enterprises (8066). Domestic direct selling enterprises *** 10, accounting for 33.3% of the total licensed enterprises; The total number of service outlets of all domestic direct selling enterprises is 677, accounting for 8.39% of the total coverage area of all direct selling enterprises.
Special note: China Direct Selling Magazine and World Direct Selling (China) Research Center found that Hunan Yan Di Bioengineering Co., Ltd., which obtained the direct selling license on 20165438-065438, completed the verification and filing of its service outlets, and its direct selling information was provided by the Foreign Investment Department of the Ministry of Commerce, which indicated that Yan Di was listed as a foreign-funded enterprise by the Ministry of Commerce. However, according to our inquiry about the enterprise registration information of Yan Di Company filed in Hunan Provincial Administration for Industry and Commerce and our telephone verification of Yan Di Company, it shows that Hunan Yan Di Company is a domestic-funded enterprise. Therefore, in the statistical data, we all take Yan Di as a domestic direct selling enterprise for statistical analysis.
The top 10 enterprises with the most direct selling service outlets are Avon, Amway, Mary Kay, Herbalife, Infinitus, New Era, Baojian, Perfect, Ruxin and Keti. Among the top 10 direct selling enterprises, New Era Company ranks 6th, and it is the only domestic direct selling enterprise on the list. The other nine companies are: 5 American-funded companies, 2 Hong Kong-funded companies, Taiwan-funded companies 1, and Malaysian-funded companies 1.
In terms of the number of service outlets, the top three are foreign-funded companies, namely Avon, Amway and Mary Kay. The total coverage area of these three direct selling companies is 57 12, accounting for 70.87% of the total coverage area of the service outlets of 30 direct selling companies. Correspondingly, the top three companies in China are New Era, Harbin Pharmaceutical Co., Ltd. and Anhui Pharmaceutical Co., Ltd., with a total coverage area of 46 1, accounting for 5.72% of the total coverage area of all direct selling companies' service outlets.
Judging from the number of provincial administrative regions, the top three are also these three foreign-funded enterprises. The only change is that the ranking order of Amway and Mary Kay has changed, ranking Avon (30), Mary Kay (25) and Amway (24). The direct selling service outlets of these three companies are located in 79 provincial administrative regions, accounting for 44.38% of the total number of 30 direct selling companies (178). The number of domestic companies in provincial administrative regions is shameful. Except the new era company has settled in 12 provinces, the number of other domestic direct selling companies in each province is 1. Even the sum of the number of domestic companies in provincial administrative regions is only 2 1 province, accounting for only 1 1.8%.
Through the above statistics, we can easily find that foreign direct selling enterprise groups are far ahead of domestic direct selling enterprise groups, both in the proportion of domestic and foreign-funded enterprises and the number of service outlets of domestic and foreign-funded enterprises. The huge gap between the two enterprise groups surprised us as a direct selling observation and research institution. The data shows that the direct selling regional market in China, which has been opened for more than six years under the leadership of the government, continues to be completely monopolized by foreign direct selling enterprises. At the seminar on "Xiamen Direct Selling Regulations" in September 2004, the opening principle of "internal and external consistency, fair competition and common development" put forward by officials of the Ministry of Commerce proved that it was actually moving in the direction of "foreign investment priority" which was widely rumored at that time but officially denied. China's direct selling economy has risen rapidly in the global direct selling market in recent years, but most of the huge direct selling cakes are carved up by foreign capital. This has to make us, the national direct selling enterprises born and raised here, feel deeply sad. We hope that in the near future, China's direct selling policy makers and executors can make China's direct selling market no longer the world where foreign-funded enterprises prevail.
Statistics of examination and approval time of enterprise service outlets
Since the implementation of "Regulations on Direct Selling Management" on February 0, 2005, as of February 6, 2002, 30 enterprises have obtained direct selling licenses and completed the approval and filing of service outlets. We have made statistics on the filing time of direct selling enterprise service outlets published by the direct selling industry management information system of the Ministry of Commerce.
(Note: Due to the differences in the efficiency and scope of the construction of service outlets, the direct selling enterprises have made different progress in the approval and filing of service outlets. Some enterprises, their new service outlets are increasing, while others keep the original number of outlets. Therefore, the filing time of service outlets mentioned here refers to the filing time of service outlets first verified by the corresponding direct selling enterprises. )
Through the chart data on the right, we find that in 2007, both the number of franchised direct selling enterprises and the number of enterprise service outlets reached a huge peak.
It is difficult for emerging direct selling enterprises to obtain the verification and filing of hundreds of county-level direct selling service outlets at once, like direct selling enterprises that obtained licenses before 2007. After 2008, no licensed direct selling enterprise has more than 100 direct selling service outlets (from 2008 to 20 1 1, in February 2009, there were only 89 licensed direct selling service outlets).
Although direct selling in China has been open for more than six years, the relevant administrative departments are more and more cautious about the approval of service outlets of licensed enterprises. We also noticed that on March 2, 20 1 1, the Ministry of Commerce issued the Notice of the Ministry of Commerce on Relevant Issues Concerning the Audit of the Establishment of Branches of Direct Selling Enterprises (Commercial Information Letter [2011] No.97), which re-established the approval process for newly established service outlets, and the whole approval process was changed from the original six. The complicated approval process also directly increases the difficulty of obtaining approval for the service outlets of direct selling enterprises.
Statistics of Direct Selling Enterprises in China Province
At present, 30 licensed direct selling enterprises have been selectively opened in 30 provinces. This selectivity has also caused the difference in the number of direct selling enterprises in different provinces. Statistics on the number of direct selling enterprises in various provinces in China show that the top 10 provinces with the largest number of direct selling enterprises are Guangdong (13), Beijing (13), Tianjin (12) and Jiangsu (165438). The total number of direct selling enterprises in this 10 province is 104, accounting for 58.43% of the total number of direct selling enterprises in all provinces in China (178); 10 The total GDP of 20 1 1 year is 28,597.325 billion yuan, accounting for 55. 14% of the total GDP of all provinces in China.
Through the "10 Geographical Distribution Map of Major Direct Selling Provinces", we are surprised to find that among the major direct selling provinces of 10, except Sichuan Province, the other nine provinces are lined up along the Bohai Sea, the Yellow Sea, the East China Sea and the South China Sea. It seems that these coastal provinces, which have been at the forefront of reform and opening up, have the highest acceptance of direct selling, a new thing.
According to the number of direct selling enterprises, referring to the statistical chart of the number of direct selling enterprises in various provinces in China, we divide the provinces in China into four direct selling market echelons: 10 and above are the first echelon, namely Guangdong, Beijing, Tianjin, Jiangsu, Shanghai and Liaoning; 6 ~ 9 are the second echelon, namely Shandong, Sichuan, Zhejiang, Fujian, Hunan and Henan; 4 ~ 5 are the third echelon, namely Heilongjiang, Chongqing, Anhui, Guangxi, Guizhou, Hebei, Hubei, Jiangxi, Inner Mongolia, Shanxi and Shaanxi; Three or less are the fourth echelon, namely Hainan, Jilin, Yunnan, Gansu, Ningxia, Qinghai, Xinjiang and Tibet.
From the comparison of the relevant data of the four echelons of the direct selling market, it is found that the total number of direct selling enterprises, the sum of GDP and its proportion, the average number of direct selling enterprises and the average GDP all show a downward trend, and the downward trend is more obvious when it comes to the back.
Data analysis summary model essay 2 model essay
Battle of the king
In the summary table of our analysis report "Number of Provincial Administrative Regions and Total Coverage Areas of Domestic and Foreign-funded Enterprises", we can see that Avon ranks first in both the distribution range of direct selling areas in China (that is, the number of provinces that have obtained direct selling rights) and the depth of direct selling market (that is, the total coverage areas of direct selling rights).
In the competition of regional distribution of direct selling, we are surprised to find that Mary Kay won the second place ahead of a province in Amway, and Amway ranked third. However, as far as the depth of the direct selling market is concerned, Amway shows their strong advantages. Amway, which lags behind Avon in six direct selling provinces, has only 30 county-level cities behind Avon and 703 coverage areas ahead of Mary Kay, the third place.
In a sense, the depth of the market can better reflect the real strength of a direct selling enterprise that is allowed to operate a direct selling city than the national direct selling regional distribution. It can be said that Amway's shortcomings in the regional layout of national direct sales have been greatly compensated by intensive cultivation in the market depth, which has greatly narrowed the gap with the leader and widened the distance with competitors.
In order to know more about the direct selling market data of direct selling giants in major direct selling provinces and economically developed provinces, we still introduce the assessment standard of coverage area, which is applicable to the most open direct selling provinces (Guangdong, Beijing, Tianjin, Jiangsu, Shanghai, Liaoning, Shandong, Sichuan, Zhejiang and Fujian) and before GDP 1 1. The top 10 provinces in GDP are only Henan, Hebei and Hunan provinces, and they are not among the direct selling provinces in 10. So we call these three provinces and the top 10 provinces of the other side "13 direct selling provinces".
Amway is the real king of the region.
In this 13 province, Amway got the right to operate direct sales and was the biggest winner. 13 The total coverage area of the province reaches 1 18 1 (the actual total population is 1325). Among them, Amway ranks fourth in Tianjin, second in Sichuan and Hebei, and first in other 10 provinces and cities, which shows its strong government public relations strength and market strength in these provinces and cities.
Let's take a look at the strong strength of Amway in the leading 10 provinces: (1) won the direct sales rights in Beijing, Jiangsu, Shanghai, Zhejiang and Henan provinces; (2) In Guangdong, we won 120 in the direct sales coverage area of 123. In addition to Dongyuan County under Heyuan City, Yangdong County and Yangxi County under Yangjiang City, Amway's direct selling rights have spread all over Guangdong Province and become the real king of direct selling enterprises in Guangdong. (3) Liaoning 100 direct sales coverage area won 99. Besides taian county, which is under the jurisdiction of Anshan City, Amway also has direct management rights in Liaoning Province. (4) In Shandong Province, 138 in the coverage area of 140 was obtained. In addition to Zhangqiu City under the jurisdiction of Jinan City and Huangdao District under the jurisdiction of Qingdao City, Amway also obtained the direct management right of Shandong Province. (5) In Fujian, we won 8 1 of 85 direct selling coverage areas. Except Hua 'an County, Nanjing County, Pinghe County under the jurisdiction of Zhangzhou City and kinmen county under the jurisdiction of Quanzhou City (note: kinmen county is now actually controlled by the authorities of Taiwan Province Province), Amway has been able to carry out direct sales business in Fujian Province; (6) In Hunan, 1 14 in the coverage area of 122 has been obtained, but only 8 county-level cities have not yet obtained it.
Coverage data of Amway's three backward direct selling provinces and cities are as follows:
(1) Tianjin area, with 14 in the coverage area of 16. Only Baodi District and Ninghe County have not obtained the right to operate direct sales;
(2) In Sichuan, Amway only got 18 1 24 in the direct sales coverage area, and 57 county-level cities did not get the direct sales operation right;
(3) In Hebei, Amway only got 105 out of 172 direct sales coverage areas, and 67 county-level cities did not get the right to operate direct sales, which was the worst among 13 provinces and cities.
Avon ranks first in national data
Avon, which ranked first in national data, won 1096 direct selling coverage areas in the competition of 13 direct selling provinces, which was 85 fewer than Amway's118/and was almost completely defeated by Amway. In a sense, Avon and Amway compete in the national direct selling field, Avon wins the reputation, and Amway takes the profits.
Avon won the first place in two provinces and cities in the direct selling regional competition in this 13 province, namely Hebei Province and Shanghai (tied for the first place with Shanghai Amway); Got six second places, in Guangdong, Tianjin, Shandong, Fujian, Hunan and Henan; It won three third places, namely Jiangsu, Zhejiang and Sichuan, but it should be noted that Avon won 103 in the direct sales coverage area of Jiangsu 104, and the only one that did not win was Gaochun County under the jurisdiction of Nanjing. It can be seen that, except Amway, Avon is strong in this 13 province with important direct sales. Avon and Amway, the two world direct selling giants, are also thriving in the direct selling industry in China.
Mary Kay's powerful third child
20 1 1, Mary Kay, who ranks fourth in the sales performance of China's direct selling industry, has made great achievements in the battle for direct selling regions in 13 direct selling provinces. Obtained 12 provincial direct sales management right (not approved in Hebei Province), and the total direct sales coverage area reached 838. Although this strength is difficult to compete with Avon and Amway for the time being, it has quickly widened the gap with its followers and played a connecting role.
Mary Kay got the right to direct sales in Beijing and Jiangsu provinces and cities, ranking first in the same region as Amway; The second place has a province, Zhejiang Province; There are five provinces in the third place, namely Shandong, Liaoning, Fujian, Hunan and Henan.
Infinitus Sichuan direct-selling king
According to the number of direct selling areas in these 13 direct selling provinces, if Amway, Avon and Mary Kay are classified as the first echelon, Infinitus, which ranks third in 20 1 1, will be the leader of the second echelon. Being able to beat Amway and become the king of direct selling in Sichuan Province is completely unexpected, and it also shows the great strength of Infinitus in direct selling regional competition.
In addition to Sichuan Province, Infinitus ranks first with its competitors in the number of direct selling areas in Beijing and Shanghai. One of the second provinces is Liaoning province; There are five provinces in the third place, namely Shandong, Liaoning, Fujian, Hunan and Henan.
Liaoning ranks second in the number of direct selling areas; In Guangdong Province, where the headquarters is located, Infinitus has got 92 direct sales coverage areas, ranking fourth in number, next to Amway, Avon and Perfect respectively.
Herbalife's low-key profiter
Among the key direct selling provinces in 13, Herbalife has obtained the direct selling right of six provinces, covering 4 1 1 region. Herbalife has obtained the direct sales operation rights of 16 provinces and 569 direct sales coverage areas. Comparing the beautiful direct sales area data of Amway and Avon, Herbalife is slightly inferior; However, compared with the competitors behind, Herbalife's relevant data is remarkable. Whether in the key direct selling provinces or the national direct selling data, Herbalife is quite satisfactory, not ahead, unknown and profitable.
Perfect and weak direct selling field
20 1 1 The perfect company that created11500 million actual sales performance in the direct selling market in China actually only got the direct selling right of one province in Guangdong, and 29 coverage areas were not approved. To our surprise, Perfect has built the largest production base in Yangzhou, Jiangsu Province, but there is no direct selling service outlet in Jiangsu Province. I wonder if Mr. He Kaili, who took the post of vice president of Perfect Company and was in charge of external affairs on 20 1 1, can change the weak position of Perfect Company in the field of direct selling in China?
Tiens Tianjin direct-selling king
20 1 1 Tiens Group, which obtained the hottest direct selling license in the industry, was in a weak position in the national direct selling regional competition because it started too late. As the strategic gateway of Beijing, the importance of Tianjin is self-evident. However, Amway, Avon, Mary Kay and other foreign companies have all lost the battle for direct selling areas in Tianjin. Tiens became the only one of the 30 franchised direct selling enterprises to obtain the direct selling right throughout Tianjin, and became the veritable king of Tianjin among the national direct selling enterprises.
Leading domestic enterprises in the new era
New Era Company has obtained the direct selling right of 13 key direct selling provinces 12 (note: all direct selling areas of New Era Company are concentrated in this 12 province), and its total coverage area is 34 1. No matter the number of provinces or the number of coverage areas, it ranks first among domestic-funded enterprises. In the new era of domestic capital first, in the number of direct sales coverage areas in these 13 provinces, it only ranks sixth, 97 fewer than Herbalife, which ranks fifth. The policy inequality encountered by domestic and foreign investors in market competition has been exposed again.
Luo Mai cannot be sold directly in the headquarters provinces.
At present, 13 direct selling enterprises are allowed to carry out direct selling business in Beijing, among which 9 enterprises including Amway, Ruxin, Baojian, New Age, Herbalife, Infinitus, Mary Kay, Baoying and Li Jiakang have obtained direct selling rights in Beijing. However, to our surprise, Luo Mai Company, headquartered in Beijing, has no right to operate directly in Beijing. It is the only franchise enterprise that cannot operate directly from its headquarters. Luo Mai's approved direct selling areas are located in Jinan City and Liaocheng City, Shandong Province, which indicates that Luo Mai should apply for a direct selling license through the Shandong Provincial Department of Commerce.
Harbin pharmaceutical key direct selling provinces wait and see
The direct selling area of Harbin Pharmaceutical Group, headquartered in Harbin, Heilongjiang Province, is limited to Heilongjiang Province, becoming the only enterprise among 30 franchised direct selling enterprises that has not obtained the direct selling right of this 13 key direct selling province.
Regional Shortcomings of Amway and Mary Kay
Amway, which won an overall victory in key direct selling provinces, only got 24 of the 3/kloc-0 provinces in the mainland, and 7 provinces did not get the direct selling right. For the distribution of these seven provinces, see "Schematic Diagram of Provinces Without Direct Marketing Rights" (Note: the provinces without direct marketing rights are in red).
From the picture, we can intuitively see that the areas where Amway can't carry out direct sales operations are mainly in North China: Inner Mongolia Autonomous Region; Northwest China: Ningxia Hui Autonomous Region, Gansu Province, Qinghai Province and Xinjiang Uygur Autonomous Region; Southwest China: Guizhou and Xizang Autonomous Region.
Mary Kay defeated Amway in the battle for the number of provinces, which we didn't expect before counting. I got Mary Kay from 25 direct selling provinces, but in which 6 provinces did I get nothing? We also drew a "schematic diagram of the provinces where Mary Kay did not obtain the right to operate direct sales". Compared with Amway's concentrated blank direct selling areas, Mary Kay's blank direct selling provinces are relatively scattered, located in Jilin Province in the northeast. Hebei Province in the north of China; Xizang Autonomous Region, southwestern China; Xinjiang Uygur Autonomous Region and Qinghai Province in the northwest of China; Hainan Province in central and southern China.
With the rapid development of information technology, the tentacles of computers have penetrated into all walks of life, and more and more paper data and empirical information have evolved into electronic data stored in related information systems. Therefore, data analysis, as the main technology and tool of auditing, will play a greater role in auditing in the information age.
Especially in recent years, computer audit has gradually developed in audit institutions at all levels in China. As the basis of carrying out computer audit, determining audit focus and compiling computer audit scheme, it is very necessary to study the data of the audited entity and compile a standardized audit data analysis report, which is also an important means to reflect the audit results under the new audit mode.