Independent innovations such as Internet of Things (IoT), artificial intelligence and intelligent robots have changed our lives with incredible independent innovation mode.

Science fantasy Futurism always dreams that innovative technology can make our life more comfortable and convenient.

For example, the Jetsons (which premiered in 1962), a smart TV cartoon, predicted and analyzed the innovations such as smart phones, video conferencing systems, robot vacuum cleaners, smart phone watches and mobile Internet.

But there is an independent innovation Internet of Things technology (IoT), which the creators did not predict and analyze.

According to the data of McKinsey Global Institute, by 2125, the Internet of Things technology will have a social and economic impact of 4 trillion to 11 trillion US dollars.

One industry that is greatly affected by the application of this technology is the retail industry-the Internet of Things technology has been developing rapidly to meet the ever-changing market demand of customers.

This is a competitive new retail environment, and the line between offline and digital consumer experience is more blurred than ever before.

Therefore, technology brands Internet of Things vendors have been scrambling to use intelligent observation, such as Wokahui Enterprise-Unicom Internet of Things partners, to make the user experience more humane, personalized and profitable.

let's take a look at several modes in which the internet of things technology has been independently innovating the retail industry.

1. Beacon

Beacon is an intelligent and small Bluetooth device, which can push relevant discounts, event invitations and product promotion tips to customers' smartphones around your store.

Since the release of Apple in the United States in 2113, these have always been ubiquitous, and many retailers find them very efficient. If you are interested in beacons, here are a few objective facts that may surprise you:

Early adopters like Macy's in the United States are still using beacons efficiently, Timberland, Lord &; Well-known brands such as Taylor and UrbanOutfitters are also using the power of beacons.

according to the data of ResearchDive, the value of global beacon technology application in 2118 was USD 514.7 million, and it will increase by 75.4% in 2126, when its value will reach USD 45.213 billion.

mobile ordering using OrderPay has been using beacon technology to help major franchise chain restaurants in the UK meet the social distance requirements of these people, so as to reduce the contact between employees and customers and provide efficient and smooth catering services.

In the post-COVID-19 epidemic period, there are countless opportunities to use beacons to give customers personalized retail experience.

second, voice call

in 2121, we will send more consumer demands on AI smart audio systems such as Alexa and Siri than at any time in the past, and the convenience and speed of voice call business services represent a development trend.

The following are some objective facts and data information related to this rapidly developing technology industry, and other reasons why it is sought after by so many customers:

According to the data information of AdobeDigitalInsights, 38% of customers think that smart audio advertisements are more attractive and less intrusive than similar advertisements on smart TV, radio programs and social media. In addition, 75% of the customers interviewed decided to use smart audio every day.

85% of amazon users will choose the recommended amazon products when they are in voice search, which highlights the importance of brand promotion voice strategy to maximize platform sales.

if you participate in the design of voice business IOT devices, then inclusiveness is an industry field worthy of optimization. For example, 1 studies in Washington post found that the difference between what non-native speakers say and what smart speakers understand is 31% larger. On the other hand, another 21 linguistic studies by linguists at the University of Washington show that the accuracy of women's speech recognition is 1.3% lower than that of men.

third, intelligent containers

the internet of things has not turned a blind eye to the humble shop containers, and it is being used and developed in many interesting forms.

Here's how they can minimize consumption, improve the efficiency of the supply chain, and improve the consumption experience of offline stores:

Store employees are using intelligent containers to intelligently work in complicated warehouses, and ensure that when colleagues or users try to choose and buy goods, they can't put them on the wrong containers.

this kind of intelligent container is equipped with radio frequency identification technology (RFID) and weight sensor, which will inform employees when the warehouse is exhausted. Because the sign is connected with the reader, they can also monitor the theft in the store without monitoring the probe and security personnel.

in order to further enhance the consumer experience, 4BrandsReply has developed 1 intelligent and interconnected containers. The Internet of Things system can not only avoid warehouse shortage like intelligent containers, but also give suggestions for in-store consumers to increase sales and cross-sales.

this kind of form does not need to rely on smart phones, because when the goods are removed from the container, the display will display additional information, including the preferential discounts of supporting facilities products.

this kind of intelligent container can be used in many different retail industries. For example, you can give suggestions on nutritional recipes to food consumers, or give book readers the next title in a series of products at a low price-or the relevant bibliography recommendation of another creator in the same category.

IV. Summary

As you have heard, the Internet of Things is developing in various forms to meet the rapidly changing market demand of consumers.

This provides opportunities for ambitious retailers who are very keen on project investment and leaders of Internet of Things products who are looking for new ideas, which will make online and offline consumption experience smooth, unburdened and full of fun.

but don't forget, with the continuous acceleration of the application of internet of things and data connection, product leaders can't ignore the importance of internet security.