Shop investment is to be based on the personalized characteristics of the store, site selection, special surveys and research, this kind of preliminary work is just like the practice of Chinese medicine? The first thing you need to do is to take the pulse of the people you are working with. The first step in the process is to collect the information from the people who have been in charge of the project. Pulse? The information conveyed by the investment object is analyzed on a case-by-case basis, changing the intuitive judgment of the store investment to scientific decision-making and adopting the right strategy to obtain the store with strong production and rental capacity. The pulse? The information is a lot of, investors in the? The first is to make sure that you have a good idea of what you want to do. When, from the following aspects to start, to collect, analyze, summarize, reasoning, and then form a judgment.

? Pulse? One: the high level of economic development in the region where the store is located, it is related to the income level of the population in the region, that is, the regional population's consumption ability is strong and weak.

? Pulse? bis: the local population, including the number of people, density and the degree of aging, the population density is too low, not easy to form a commercial boom, aging degree is too high that the quality of purchasing power is low.

? The pulse? No. 3: The price of commercial housing. Commercial housing is a sign of a standardized commodity, and its price reflects the spending power of its occupants.

? The pulse? No. 4: the total supply and demand of stores in the business circle where the stores are located, supply and demand affect the price of stores.

? The pulse? Fifth: the store's own conditions. The condition of the store itself is very poor for the applicability of business, there are many obstacles to the establishment of the store, then the price of the use of the store is very low, the price of the store has a negative impact on the price of the store, compression of the store value of the rising space.

All of the above? The pulse of the world's most important people is the pulse of the world's most important people. are the main factors affecting the value of the store, which is the store investors need to pay close attention to.

Investing in stores requires a technical analysis of the investment object, neither follow the feeling, nor excessive speculation to play? The first thing you need to do is to get your hands on a new one, and you'll be able to do it quickly.

Shop location? Seven weapons?

First, the store is best chosen in places where people gather. Such as theaters, cinemas, parks and other entertainment venues nearby, or large factories, near the authorities, so that on the one hand can attract pedestrians, on the other hand, customers are also more likely to remember the location of the store, and came to the customer to others to promote the introduction, it will be relatively easy to guide others to patronize. In addition, the development of commercial districts, residential expansion and municipal planning and construction, will bring more customers to the store, and make it in the operation of more development potential.

Second, it is best to choose an area with convenient transportation. Ideally, the store or commercial street market should have the transportation facilities to accommodate a variety of visitors, that is, the stores around the rail transit, bus stops, but also has a parking lot. Locate the store near a major station or on a `street' within a 20-minute walk of customers. Observe the pedestrian flow on both sides of the road, and choose the side with more pedestrians is more conducive to business.

Third, choose the side with fewer crosswalks or obstacles. Many times, when pedestrians notice your store, but due to the need to cross the road and give up patronage, either pedestrians in order to cross the street, and focus on avoiding vehicles or other pedestrians, and ignore the side of the store.

Fourth, according to the business content to choose the address. The store sells different types of goods, its requirements for the location of the store is also different. Some stores require a large flow of people to open in places, such as clothing stores, small supermarkets, but not all stores are suitable to open in a crowded place, such as health care stores and service centers for the elderly, it is appropriate to open in the remote, quiet places, recently attracted a lot of attention to the community stores are more suitable for the opening of such stores.

Fifth, to learn? The first is to learn how to use the "big money". That is, the store opened in the famous chain stores or brand stores nearby, conditions allow, and even open next to it. For example, you want to run the restaurant, then the store opened in? McDonald's? KFC? KFC? around the store. Because, these famous foreign fast food in the selection of store site has done a lot of detailed market research, next to them to open a store, not only can save the time and effort to visit the site, but also with the help of their brand effect? Pick up? Some customers.

Sixth, select the spontaneous formation of a certain type of market lot. In the long-term business, a street a market will spontaneously formed to sell certain types of goods? Centralized market? Because people think of buying a commodity will naturally think of this place.

Seven, if the store is in the commercial center of the street. In the east-west street is best to sit north-south; north-south street is best to sit west-east, as far as possible to make the store is at the northwest corner of the intersection. In addition, the three-way intersection is also a good place to open a store; store on the slope is not desirable; road and store floor height can not be too disparate. This is usually said? Golden corner silver edge grass belly ?