who doesn't have a delivery service now that he runs a restaurant? Due to the characteristics of modern people, more and more young people like to enjoy food without leaving home. They don't have to spend time buying food, washing vegetables and cooking, and they can wait for the long-awaited food at home.

but how to manage the take-away service of a restaurant? This is crucial!

In fact, this kind of operational misunderstanding always exists in take-away shops. As a result, the menu is long, the category is unclear and there is no focus, which directly lowers the customer's order rate.

In fact, in-house food and take-out food are completely different systems. In-house food pays attention to the experience of guests, while take-out food pays attention to standardization and speed. Therefore, we should adjust the products sold abroad according to the consumption characteristics of consumers and make "suitable take-away products".

1. Optimizing take-away products

The menu is a sharp weapon for our store to retain customers. An excellent menu can not only leave a good impression on customers, but also improve the user experience. Higher-level take-away menus even allow users to place orders immediately.

Therefore, when making menus, merchants should set up menus according to users' preferences, the speed of meal delivery and the specific situation of store amount.

2. Appropriate store name

A store name is the same as a person's name. A good store name is more conducive to customer identification and is an intangible asset of the store. The name is also the most direct signboard of the store, which is an important factor affecting the conversion rate of entering the store. Therefore, our merchants must pay special attention to it. Generally, the name of the takeaway store is brand words+category words+business circle place names.

3. Design of store copywriting

Before, our takeout was all about spelling food, spelling price, spelling speed and spelling packaging ... Now the takeout industry has come to the era of spelling copywriting! A good copy is enough to attract countless consumers, which is one of the main factors to improve the exposure and communication rate of shops.

when we usually order takeout, we will find that many takeaways can be shocked by just one copy, which makes the takeout we ordered unusual.

4. Small programs to help businesses

Many catering businesses that set up small programs in Deyou stores reported that they were worried about how to develop the take-out service when the charges of the third-party take-out platform exceeded the previous budget, but they were all solved in Deyou stores. The first is to solve the delivery situation. The most important thing for a takeaway is delivery, and the small program built by the store has its own delivery function, and there are three kinds for merchants to choose from.

5.] The activity design increases the single quantity

Nowadays, the competition in the takeaway industry is fierce, and it is whimsical to make the store develop without marketing. Therefore, various preferential activities have become the marketing plans of merchants, and full reduction is the most common activity.

for the take-away platform activities, if the activities are full and reduced, the activities will be strong, which will greatly affect your store ranking. If the ranking is good and the traffic is large, there will naturally be customers in the store. Therefore, full reduction activities are essential. And this can be reflected in the small program built by the store. There is a marketing module in the background that allows merchants to choose the right marketing tools according to their needs.