Ten prospects for the future development of catering industry

First, take the road of high-quality and efficient fast food

Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the broad masses with high efficiency and low cost of scale operation, accelerate the pace of socialization of housework and promote the economic development of our country.

Second, more emphasis is placed on the emotional appeal and atmosphere of the marketing environment.

Consumers in modern society require a "scene-based" and "emotional" eating environment, so as to better meet their perceptual needs. From the gourmet environment to the romantic names of shops and dishes, you can set off the eternal elegance and a warm feeling of harmony when you are feasting.

Thirdly, people will pay more attention to ecological agriculture, green food and healthy environment.

With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and healthy food have been welcomed by consumers. Many catering enterprises promote healthy recipes, introduce health information, provide health facilities and create a healthy environment. The health care function of medicated diet has been recognized by more and more people. Vegetables and fruits rich in fiber, unpolluted and nutritious wild vegetables, account for an increasing proportion in restaurant dishes.

Fourth, pay attention to personalized, characteristic and visualized services

Provide targeted services according to specific consumption scenes, consumption time and consumption objects, and create a corporate image that meets customers' requirements, which can satisfy people's pursuit of status and other aspects, make people feel proud, or give people a talk or an experience.

Fifth, pay attention to people's emotional life, social activities and other needs

In recent years, a so-called' sensational' marketing method has emerged in the society, which is to stimulate and mobilize people's emotions through various measures to achieve the purpose of promotion. Many catering enterprises mobilize people's consumption desire by strengthening family reunion, friends' gathering, parents' and children's affection, brothers' and sisters' affection, hometown affection and classmates' affection.

Sixthly, novelty and entertainment

As long as it can give people a certain freshness, it will have great attraction to consumers. There is a McDonald's fast food restaurant in Los Angeles. The seats are designed like spaceships. As long as you look straight ahead, you can see a screen one meter

square. Once the room is full, the room will get dark, and then the announcer's voice will come, "The spaceship is about to launch". At the same time, the chair will automatically lean back, and the screen will show all kinds of scenery in the universe. * * * For eight minutes, customers can eat hamburgers at the same time. In addition, the combination of catering industry and entertainment industry is a common phenomenon. Some people invite crosstalk performers to tell crosstalk and jokes in restaurants. In short, they are trying their best to make customers eat happily, eat happily and eat with joy.

Seventh, pay attention to customers' demand for information

People's demand for information is increasingly strong. Therefore, some catering enterprises at home and abroad have set up various information restaurants to provide distinctive information services, so as to attract customers and promote the sales of catering products. Such as "news morning tea" and stock market service.

Eighth: Pay attention to people's pursuit of cultural knowledge

Some restaurants have newspapers, magazines and books for their guests to read at will. Some also hold various lectures, study classes, cultural salons and other activities. Some regularly publish blackboard newspapers and printed materials on nutrition, health care and medical knowledge. Some restaurants are like a small exhibition hall, each displaying a variety of related items with different themes, from which customers can gain a lot of useful knowledge. There is a book-giving restaurant in Connecticut, USA, where customers can not only eat and read, but also get books given by the boss. Although his food is first-class, many customers are drunk, but take a fancy to his books.

Ninth: Pay attention to the cultural taste in marketing elements

Chen Jing, the owner of Taibei Tea Restaurants, calls himself a "fan of Jin Yong". He described several delicious dishes in Jin Yong's martial arts novel The Legend of the Condor Heroes, such as "three friends at the age of cold", "Twenty-four Bridges on the Moon Night", "Yu Di Huai Family listens to plum blossoms" and "a gentleman is fond of beauty" Mr. Chen Jing claimed that the imaginative imagination in martial arts novels can make dishes more flexible.

tenth: cater to urban fashion and its lifestyle

In recent years, computer bars have sprung up in London, Paris, San Francisco, Hong Kong, Singapore, Bangkok and many other places, and are becoming new places for trendy people to feel the pulse of the times and guide their lifestyles. The dining table of the computer bar is equipped with computers, and the dining table is specially made. A dining table consists of two tables, one for food and drinks, and the other for computers, keyboards and mice. The computers in the bar are interconnected, so customers can sit at the table and communicate "silently" with their neighbors through computers.