"Old driver, I have a cousin who studies design. He just graduated from college and asked me about the future of this industry.

Although I have been designing for 3 years, I have always been a small designer and an ordinary practitioner. I don't know how to answer him. On the contrary, I occasionally worry that the design industry will be bad in the future.

What is the future prospect of interior design? Will our design industry be subverted by the Internet like the taxi industry? "Xiaomei said.

"As usual, let's start with the story!

I always wanted to move the image design to Shenzhen the year before last, so I went to several very good design companies in Shenzhen.

I found that some companies have some low-level management problems, and even some management problems are presented in a ridiculous way. I compared it at that time: the management level was lower than that of chain beauty salons.

So for a long time, I foolishly and confidently thought that my management level was higher than these famous design companies. It was not until later that I went to make intelligent hardware and had a new reflection on this matter.

After entering the internet industry, I switched between a scene and a life state. On the one hand, I have seen that someone can turn a company into a unicorn with a valuation of 654.38 billion in a year or two, and I have also seen that this company with a valuation of 654.38 billion may lose in the competition tomorrow, leading to its demise. I also saw more companies, and they died quickly!

The speed of this industry is too fast. The death of entrepreneurial team is a normal high probability event. It is a small probability that a team will survive and be recognized by the market.

When I saw the generally low survival rate of the internet entrepreneurial circle, I reviewed my experience in the interior design industry for so many years. I find that designers seem to be a magical profession that never dies of hunger. Designers I know, no matter how low their level is, can get along in this industry even if their salesmen change careers, and even get along well with their age.

So I thought, why?

Why is the Internet industry so cruel and the interior design industry so tolerant?

Lao Wang, a partner of my technology company, once said that he started to be an e-commerce company since the establishment of Kuba.com, and in a very short time, he changed the company from 0 to 1700 people, with an annual output value of more than 3 billion, until 20 10 was acquired by Gome.

I wonder, is it possible for companies engaged in interior design to grow at a high speed and explode in value?

Why is the growth speed and space of Internet companies extremely huge and extremely cruel and turbulent?

But why don't design companies have such growth space and speed, while our industry is warm and inclusive as a whole?

I think the reason for all this is:

Survival coefficient

For example, who do you think is most likely to die in ten years, Nongfu Spring, which sells mineral water, or the apple that is now in full swing?

If Nongfu Spring does not make mistakes, it is much more likely to survive than Apple, because Nokia never dreamed of the changes in today's world 10 years ago. Who can guarantee that we will still use mobile phones after 10 years?

But I am sure that we will drink bottled mineral water before 10, and we will still drink it after 10, and the more developed the economy, the higher the bottled degree of drinking water, and the stronger the demand.

You see, this is because the survival coefficient of different industries is different. Nongfu Spring is very earthy, but its survival coefficient is very high. Although apples are very high, their survival coefficient is much lower than Nongfu Spring.

Nongfu Spring is not as sexy as apple and gathers resources so quickly, but the survival coefficient of Nongfu Spring is always higher than that of apple.

At present, Apple is the company with the highest market value in the world. Apple is constantly innovating and researching new products. They are afraid that a company will subvert itself as it subverts Nokia.

What about Nongfu Spring? What do they innovate? Is it necessary to reinvent mineral water? If so, I'm afraid no one will drink their water. Just like when Coca-Cola Company changed the formula of Coke, it caused a major product crisis that everyone didn't want to drink new Coke. The innovation of Nongfu Spring will basically focus on brand and marketing.

For another example, I once heard a barber say: As long as I can cut my hair, as long as people still need to cut their hair, I will never starve to death and I will always have food. ......

You see, as long as people need a haircut, as long as people are divided into men and women, there will always be a beauty salon industry.

Remember what Warren Buffett said after investing in Gillette razor company? Every night before going to bed, I am ecstatic at the thought that 2.5 billion men in the world will shave tomorrow morning. ...

So at this point, can we find a trend in the above example:

In industries with high survival coefficient, the industry environment is relatively stable and warm, the growth rate of knowledge in the industry is not fast or even stagnant, and the market scale faced by the industry is also very stable and fluctuates within the normal range.

For example, the basic industries mentioned above, such as catering, beauty salons and so on.

In industries with low survival coefficient, the industry environment is dangerous and cruel, the iteration speed of technical standards in the industry is very fast, and the total amount of knowledge is exploding. This industry is full of turmoil and uncertainty, as well as heroes and legends.

For example, high-tech enterprises, such as Internet enterprises.

Similarly, if you take this ruler to measure enterprises?

It is relatively easy for enterprises with high survival coefficient to make money, but they are all small money, at least they will not starve to death. Enterprises don't need too much innovation, but more emphasis is on implementation, because the path is almost fixed, and you don't need to waste time and resources to take the path that has been proved infeasible by predecessors.

It is difficult for enterprises with low survival coefficient to make money. It is very likely that they will not only make money, but also lose money. Enterprises are constantly innovating and tossing. Enterprises often make a 180 degree U-turn, and everything is just for survival. Therefore, management, strategy and execution should be mastered in everything.

Anyone here?

Can people be measured by the ruler of survival coefficient? I hope you can think about this problem yourself. )

After understanding the concept of' survival coefficient', we can discuss what is put forward at the beginning of the article: diaosi, like me, why do you think that many idol-level companies in Shenzhen are poorly managed?

Yes, from the phenomenon, their governance level is not high, but this is only a symptom.

And my SB is that I only saw what it was like at that time, and then I was complacent and didn't ask a question:

Why do they manage so much better than me?

I started asking myself this question a year later.

First of all, as a design company, the key element of competition is not the management level of the company, but the professional level of the company.

Secondly, the survival coefficient of design companies in Shenzhen is higher than mine. Because the survival factor is higher than mine, they can live well without paying so much attention to management.

For example, the average level of designers in Shenzhen is definitely higher than that in Jinan. When we find people with low average level, we should establish strict procedures while training and make up for the weakness caused by poor level by management.

For example, designers in first-tier cities like Shenzhen naturally have the ability to radiate and influence the whole China market, but we in Jinan don't, so we can only study harder and practice marketing and communication, and try our best to make us have business and live hard!

For example, compared with Jinan, Shenzhen is a master designer, so many companies in Shenzhen have not done a good job in system design, salary system design and employee emotional management, because the cost of finding a high-level person is relatively low, while in Jinan, the cost of finding a person or cultivating a person is extremely high. We are very worried about the flow of core cadres, so we attach great importance to HR and internal distribution!

Why? Isn't it because people are harder to find than first-tier cities?

You see, because our survival coefficient is too low, we need to replace and make up for our disadvantages with these so-called management.

However, the natural living environment of Shenzhen Company is superior to ours, and the survival coefficient is also higher than ours. They live quite well, so they don't have to be as smart as us to survive!

You see, the mouse version of geographical determinism by Li Si, the prime minister of Qin Dynasty, once again explains the living state of our image design, so: the environment is greater than the effort.

Now let's go back to our core question:

What is the prospect of interior design?

So before answering this question, let's ask another question:

What is the survival coefficient of interior design industry?

Interior design industry is an industry with high survival coefficient!

At the same time, the place with higher survival coefficient of this industry is in the first-tier cities!

The high survival coefficient of interior design industry means that it is a stable industry and it is difficult to be subverted.

At the same time, it also means that there will be no oligopoly enterprises in the industry. Although everyone can live a good life, it is difficult to grow up.

If you love design and your dream is to be quiet, study hard and be a master, then this industry is very suitable for you. You may not make much money, but you will get better and better as you get older.

Since interior design is a basic industry, it also shows that the threshold of this industry is not high, so this industry will continue to be chaotic.

In other words, if your dream is to create a Fortune 500 enterprise, build a huge and powerful entity and become an extremely rich person, or if you dream of changing the world and having a great impact on society and even all mankind, then I think the interior design industry is not suitable for you, and this industry can't satisfy your ambition, because such a stable and basic industry has little room for turmoil and outbreak.

Even if the survival coefficient of this industry is high, will this industry be good in the future?

It will be fine! With the development of economy and the progress of technology, the demand for design in the whole society will continue to increase, including interior design, so this is still a bright, stable and warm occupation.