Most users of "Answers" are young people, and most of them are girls and couples. Young people are highly receptive to new things, curious, and lack of independent judgment, and are more easily driven by herd mentality. In addition, the product of "Answer" is positioned as a fashionable drink, the price is lower than that of cappuccino and coffee, and at the same time, it has style, and it is easier to get consumer recognition among young people with weak consumption power and strong vanity.

This milk tea itself has social attributes, in which the questions and answers are highly topical and gimmicky. The milk tea with its own topic fever, communication characteristics and innovative content can be spread as an advertisement.

the answer can stand out among many milk tea drinks, precisely because it was born in the internet environment, starting from the product, from the content innovation, with the unique breakthrough point, fitting the consumption psychology of the youth of the times, and taking advantage of the wide spread of social media with fun, which is a good product to the extreme.

Answer Tea belongs to the brand of Henan Answer Tea Catering Company. In 2118, the new online celebrity milk tea beverage was founded by Henan Answer Tea Catering Company in March 2118 and won 29 categories. The trademark ANSWER was authorized by Guangzhou Feijing Enterprise Management Co., Ltd. to be transferred to Henan Answer Tea Catering Management Co., Ltd.

There are three actions to be completed when buying the answer tea-1. Write down the question; 2. Meditate in your heart; 3. Uncover the cover to see the answer.

Reference:

Baidu Encyclopedia-Answer Tea