Haikou's Fairy Trace Forest, Fairy Trace Forest, Red Ant, Shelter Pavilion, Ice Pavilion and Shanshui 2111 all belong to Red Ant Group.

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information category: franchise chain-catering food

Investment inviting unit: Shenzhen Red Ant Commercial Development Co., Ltd.

Project name: Red Ant Fruit Drink

Investment inviting area: franchise chain stores all over the country are wanted

Investment inviting brand: Red Ant

Place of origin: Shenzhen

Product Description: Red Ant makes various kinds of fresh fruits with unique recipes on site.

The new market demand and long-term management strategy make smart merchants choose red ant fruit drink chain one after another. Fujian, Zhejiang, Jiangsu, Anhui, Beijing, Shanghai, Shenzhen, Guangzhou, Zhuhai, Huizhou, Maoming, Jieyang, Foshan, Shantou, Zhongshan, Jiangmen, Haikou, Sanya, Guiyang, Nanjing, Xi 'an, Hanzhong, Kunming, Hefei, Changsha, Hangzhou, Huzhou, Fuzhou, Jiaxing. In addition, more businesses are in the process of negotiation and point selection, and the sales hotspots and franchise expansion are accelerating. Their choice is to "choose green undertakings to do advanced projects to earn public profits"

1. The advanced consciousness of entering the market

The unique business perspective and unique business philosophy determine the competitive strength of Red Ant.

Red Ant brand was developed by Haikou New World Industry and Shenzhen Red Ant Commercial Development Co., Ltd. from June 2112. In the past thirteen years, the company has managed several famous clothing brands in Southeast Asia, such as Giordano, U2, G2111, Baoshilong, Jeanswest, etc. Catering brands include Yoshinoya, Liuqian Restaurant, Maojia Hotel, Qinxianglou, Yonghe Dawang, Xianjilin, Shelter Pavilion, Traditional Spicy Crab, Kuaikeli, etc. It is the first batch to introduce clothing chain, Chinese fast food chain, take-away drink shop chain and compound leisure catering chain into domestic operation, and its management consciousness is always at the forefront of domestic business circles, keeping close to the pulse of international business conditions. Red Ant has used the company's increasingly mature chain concept and development management experience, mastered the trend of international business, and aimed at the space zone of the domestic market. Take "one step ahead, step by step" as the market strategic goal.

2. The new international trend of fruit drinks

Red Ant is the first specialty fruit drinks and snacks store with fresh fruits as raw materials. Advanced production technology and marketing methods were introduced from Thailand, Malaysia, Hongkong, Taiwan Province and other places. Red ants make all kinds of fresh fruits with a unique formula to make various flavors on the spot, forming freshly squeezed juice which is different from the traditional taste. The product container with delicious, smooth, fragrant and unique taste and humanized design is the first in China, and the attractive natural color of fruits makes consumers memorable and unforgettable-a good mood!

the product structure of red ant fruit drink chain is mainly divided into two categories: spring and summer, autumn and winter, and the main varieties change with different seasons. Based on the principle that spring and summer products are mainly launched in March and autumn and winter products are mainly launched in September, the market time of main products can be adjusted according to different regions and seasons. In addition, some products in spring and summer can be used as auxiliary products in autumn and winter, and some products in autumn and winter can be used as auxiliary products in spring and summer.

in the development process of red ant fruit drink chain, the goal of "small investment, quick return, low cost and high profit" has always been put in the first place.

Red ants: conform to the international diet trend, mainly promote green and healthy products, and make them on the spot with fresh fruits as the main raw materials. The varieties of fruits are rich and the supply is sufficient, and they follow the long-term business line, which conforms to the national industrial development policy.

red ant: aiming at teenagers' consumption and leisure products' consumption, it highlights the characteristics of fashion, novelty and leisure in terms of product structure, product container design and taste.

red ants: the variety is priced at 2-8 yuan (except restaurant), which is widely accepted by consumers, with a gross profit of 71%. The agent can adjust the unified sales price of each store in the city according to factors such as local consumption power and comprehensive cost.

Red Ant: The store type is: ① Take-away store type: (direct sales without seats). This kind of store type was called an economical and efficient commercial entity several years ago abroad, and it has infiltrated from south to north in China in recent two years, with extraordinary benefits. Compared with similar beverage stores, the investment return period is greatly shortened. Take-away stores are suitable for local first-class and second-class business districts, and the store area is about 15 square meters. ② Restaurant type: Depending on climatic factors and consumption habits, this type of restaurant has long business hours, high return rate, obvious market advantages in variety, price, environment and service, and high gross profit margin, which is suitable for local second-and third-class business districts, and the store area can range from 71 square meters to 111 square meters. 3. Compound store type: The combination of take-away operation with strong selling ability and leisure dining can improve the business value. You can choose the shops with suitable rent in the second and third types of local business districts, give full play to the complementarity between regions and seasons, and increase the turnover steadily.

red ants: the product structure is mainly divided into two categories: spring and summer, autumn and winter. The main brands change with the seasons. Based on the principle of focusing on spring and summer products in March and focusing on autumn and winter products in September, the time to market of the main products can be adjusted according to different regions and seasons, and there are another 111 fashionable and hot-selling varieties in the restaurant type.

a. provincial general agent: the company acts as a company with the ability to develop the market chain in this province, developing franchise chain on behalf of the headquarters in various cities in the province, opening model stores in provincial capitals, setting up small warehouses and independent offices with special personnel for office, telephone and fax. Be responsible for China headquarters and its municipal agents.

B. municipal agent: having the ability to develop the market chain in this city (the administrative area designated by the state), representing the headquarters in this city to develop franchise chain, opening a model shop, equipped with telephone and fax. Be responsible for China headquarters (or its provincial general agent) and its affiliated franchisees.

C. Jiameng Store: a chain store established according to the standard requirements after signing an agreement with approval. Application procedures for franchisees:

franchisees are responsible for their superior agencies. On the premise that an agency has been established in this Municipality, apply to the agent in this Municipality; On the premise that no agency has been established in this city, apply to the headquarters.

Franchising fee:

Rights

① The agent has the agency right of "Red Ant" brand in the designated area, and has the right to directly open direct stores of "Red Ant" brand and develop brand franchise chain stores.

② the agent shall have the right to use the trademark, patent, production technology and operation of Red Ant within the agreed scope and grant it to its chain stores.

③ The franchise fee charged by the agent for the franchise chain stores it has developed and the profits reasonably obtained shall be owned by the agent.

④ the agent has the right to make business suggestions to the head office.

⑤ The agent has the right to supervise the operation and management of the chain stores within the agreed area (including operation and sales, product quality, service and image standards, etc.).

⑥ the agent has the right to require its chain stores to remove the signboards of the brand and stop using trademarks and patents due to the termination of the agreement.

Profit

① The franchise fee, brand performance bond and follow-up management fee charged by franchisees or grading agents developed in the specified area are owned by regional franchisees, and the company will not withdraw them.

(2) The company only provides raw material distribution services to regional agents, and its affiliated stores can't obtain any goods from the company. Agents make a certain percentage of profits from the perennial distribution of semi-finished products and raw materials to their affiliated stores.

investment difference between regional agents and franchised chain stores:

agent: regional agency fee (according to city category)+equipment, decoration and appliance expenses of model stores of about 41,111 yuan.

franchise stores: the franchise fee for a single store is RMB 5,111 (delivered to the agent)+the expenses for equipment decoration and appliances of the store is about RMB 41,111.

Tel: 1755-83667888

Fax: 1755-83667235

Address: Room 911, Hualian Building, Shennan Middle Road, Shenzhen.