Last month, Ms. Zhang in Taobao, a store called "North Face Outdoor Sports 9 years", bought an assault coat, spent more than 2,000 yuan. Ms. Zhang said that the reason why they bought in their home, because it is cheaper than the official website a few hundred dollars. View chat records, business customer service told Ms. Zhang, received warehouse notification, the clothes uniform price reduction of 150 yuan, after the application of the financial will be the first time to compensate, but also attached a link to the order. A few days later, Ms. Zhang received a courier, opened the package was blinded. Ms. Zhang said that after the incident, she initiated a false shipment of complaints, the complaint was established, but the money was not returned. In response to Ms. Zhang's encounter, Taobao recommended that she sue the merchant. At present, Ms. Zhang is collecting evidence, and then consider the judicial way to rights.

Women spend more than 2000 online shopping clothes, turn the store is not how it happened, follow me to see it.

Ms. Zhang in Hangzhou spent more than 2,000 yuan

online shopping for an assault suit

After the order was placed, the merchant sent her a link

said that you can get 150 yuan back

This 150 yuan is to get

More than 2,000 yuan of clothing but no

Last month, Ms. Zhang in Taobao, a store called "The North Face Outdoor Sports 9". "North Face Outdoor Sports 9 years" store, bought a rushing jacket, spent more than 2,000 yuan. Ms. Zhang said that the reason why they bought in their home at that time, because it was a few hundred dollars cheaper than the official website.

Ms. Zhang

12:00 noon after the order, 6:20 pm I received a phone call from Fujian, he said he left me a message on Want, there is a refund of the price difference of 150 yuan interface, I asked him to give me a coupon or cash, he was ambiguous, do not make it clear.

View the chat record, the merchant customer service told Ms. Zhang, received warehouse notification, this dress uniform price reduction of 150 yuan, after the application of the financial will be the first time to compensate, but also attached a link to the order.

Ms. Zhang

Then I went to press, immediately my paypal has a refund of 150 yuan (reporter: link point in need to fill in information) nothing, point after the 150 yuan, I am particularly happy, but also back to Wang Wang to express gratitude.

But strangely, after receiving a refund of 150 yuan, the original order was abnormal.

Ms. Zhang

Showing the transaction closed, he said it would automatically show up in 3 days, and about a day after I asked him when he was going to ship, he gave me a SF Express single number.

A few days later, Ms. Zhang received the courier, opened the package on the blindfold.

Ms. Zhang

After unpacking, I found that I did not want the clothes, completely two styles, although they are labeled with the S code, but this one I wore a very good fit, and the other one is obviously not fit.

In the picture, the left side of The North Face jacket is the one that Ms. Zhang ordered, which she later re-purchased on the website; the right side is the one that Ms. Zhang received. Obviously, these are two different styles altogether. Ms. Zhang said that she initially thought it was the wrong goods, and immediately contacted the business, but found that the store can not be found.

Ms. Zhang

I would have liked to leave this dress I can wear, but this dress is really no way to wear, through the official website to compare, this dress is obviously high imitation. The drawstring of this hat rope is hairy, the drawstring of the official website is with a rubber ring, the left side of the pocket printed on the model and other words.

The merchant disappeared, the clothes are fake, Ms. Zhang find Taobao rights, but found that from the beginning, they fell into a trap.

Ms. Zhang

Taobao's argument is that since you have accepted a refund of 150 yuan, you have agreed that this matter is over (Reporter: the equivalent of you initiated a refund of the complaint, and accepted the seller to refund 150 yuan of the negotiation program, the transaction is closed, is such a logic, right) Yes, Taobao's argument is this logic, but I do not recognize it, because refund! 150 yuan difference is not my initiative to apply.

Ms. Zhang said that after the incident, she initiated a false shipment of the complaint, the complaint was upheld, but the money was not returned. On this matter, the reporter contacted the Taobao platform.

Taobao customer service

This side of the complaint was also established before, the store should have been out of the platform side, there may be no way to do a refund (reporter: that margin it) our side does not show the seller margin balance. In addition, your order to be refunded, regardless of whether there is no margin, have to go through the order to apply for a refund, you now have no way to apply, so the payment is temporarily not refundable.

Taobao confirmed that the previous link to refund the difference in price, which is equivalent to the seller's refund program, Ms. Zhang accepted a refund of 150 yuan, the order was closed, there is no way to initiate a refund appeal.

Taobao customer service

For example, you bought a 10 yuan dress, you want to refund 1 yuan, directly click to modify the amount of money on the line, this operation is required by both parties *** with the same operation can be completed. The platform for problematic stores will also be deducted points to strengthen the regulatory penalties (reporter: the seller is now even store closed, the penalty still have an impact) still have an impact.

In response to Ms. Zhang's encounter, Taobao suggested that she sue the business. At present, Ms. Zhang is collecting evidence, and then consider taking the judicial route to defend their rights.

Source: Xiaoxiang Morning News, Xiaoqiang hotline Zhejiang Teaching

Source: Harbin Daily

Woman spent more than 2,000 online shopping clothes, turn of the store is not related to read:

Weekend to buy 2,000 yuan of clothes, I broke down on the spot

Concerned about @ brown small foam, focusing on the workplace to make money dry goods, and you grow with you by leaps and bounds!

01

These two days with friends shopping, friends are the kind of rarely shopping, shopping once to buy 3 seasons of clothes kind of. It just so happens that the season is now changing, and the clothes are bought from summer to winter.

I am also not much of a shopper. I'm not a big fan of shopping, but I'm a big fan of shopping. And then there is a real feeling: the mall is really boring!

I went to Shanghai last year and had a similar feeling when I was shopping with my sister-in-law in Wujiaochang.

We also shopped mainly for clothes. I remember I was a little surprised that I hadn't been here for so many years, and the rate of change and upgrading of clothing stores was too slow. There are all sorts of insurmountable gaps between the services offered by the stores and the needs of the customers.

I used to shop at Five Corners more than a decade ago. I went to college in Tongji for five years from 2006-2011. Wujiaochang was the sub-center of Shanghai, the closest business district.

At that time, even in Jiangsu, Zhejiang and Shanghai, online shopping was far less developed than it is now. The smartphone is not a smartphone, and you have to use a computer to buy online, which is much less convenient; the trust system for online shopping is not as complete as it is now; and we are not as skilled as we are now, so we can see what kind of clothes are suitable for us, and so the failure rate of online shopping is also much higher than it is now.

Therefore, the visible and tangible shopping malls to buy clothes, will be highly favored. Especially the big city malls discount season. A student of mine told me that she went back to her hometown county in Fujian one year to celebrate the New Year, the county 95% discount to buy clothes, and came back to find that the five corners of the field to play 30% off. After that, she went back to her hometown every year after shopping in Shanghai to buy new clothes.

So the malls at that time were really still very attractive.

02

But what shocked me was that after so many years, the era is not that era at all, and the entity is still the same.

Nowadays, if the experience of the entity is not done properly, and online shopping is not much different, then why should people go shopping?

1. Insufficient proportion of fitting rooms

Buy women's clothing, trying on clothes is the primary difference between entities and online stores. Although there may be AR VR fitting in the future, the feeling of real wear on the body can still attract some people.

Most of the stores we visited over the weekend didn't have much traffic. But the few stores with a little more traffic had spectacular queues. What are they lining up for? Trying on clothes. And they were lined up to the ends of the earth.

I've given up on a number of dresses because of the lines. There was one that I really liked, and I waited in line for an hour. At least 5 people in front of me couldn't stand it and quit while I was in line. Thanks to them, I could have waited for an hour and a half.

A fitting room is only 2 square meters. It's pretty cost effective to have a few more fitting rooms for people to experience. And now there are already clothing stores, began to try light and easy to move the fitting room, it is worth learning.

Improve efficiency can rely on online stores, small programs to play with, the future of the offline store's top priority is to do a good job of experience. Many people try on clothes, like to take pictures and invoice circle. You can even specialize in making the fitting room beautifully suitable for taking pictures. Comes with a free spread.

2. insufficient collocation display

In this era, people do not lack of clothes, but lack of how to wear clothes look good. Matching is just what is needed.

The offline display is perfect for showing collocation. Not only can the shopper feel pleasing to the eye, the clothes enhancement, but also help people save time.

Many people should have this experience. Originally buy a top, the results of the salesman to bring a bottom, and then handed you a top hat, you a match, think "wow", and then bought a large full set.

But I shopped down, most of the stores are still the same as ten years ago the same single product display, clothes are so randomly hanging, very few do a good job with a variety of collocation to make people excited.

Matching also have to rely on the store promoter, which is very unstable service, rather than the core competitiveness of the store, far from meeting customer needs, and occasional surprises, most of them are "shock".

I don't know whether the future need for both aesthetic and marketing qualities of the display professionals will be a wave of fire.

3. Missing photo points

Taking photos is now a necessity.

Usually I either social animal moving bricks, or fluffy face home squatting. It is not easy to draw a beautiful makeup out shopping, you do not let me take pictures? I'm not sure how I'm going to be able to keep my beauty. How to put together a circle of friends nine square proof of the old lady I came out to play?

Brandy Melville, which sells only S-size women's clothing, opened a store in Shanghai last year, and my friend went to queue up and came back to me, saying that there is a chair on the first floor, and there is a decorative painting on the background wall, which is actually not as good as the graffiti wall in Tongji, which is crowded with people who want to take photos.

Recently, Holliday opened a pink-themed store in Nanjing. Pink walls, pink sofas, pink tables, pink coffee machines, and a cake wall. It is also said to have exploded a round of friends.

Look how strong the need for people to take photos is!

But as strong as the demand is, it has to be inspired and cared for. I've recently seen a very embarrassing counterexample.

I went to a city museum with a friend.

The museum probably realized that young people love to take photos and look for Netflix spots, so there is a Netflix spot on each floor of the museum that has been officially labeled as a Netflix spot.

But this spot is either on the side of the regular museum exhibits model, or on the side of a wall, I do not know what to do. My friend and I were looking for it, "Where can I go?" Finally figured out that is the sign put on the place that looks very low, it is very embarrassing ......

I am to send a circle of friends to show off ah. You this ...... let me how to show off!

4. cross-border diversion power is not enough

Many old brands, want to sprout new buds, then you have to bring in fresh users, fresh blood.

A lot of luxury brands now also do catering, the price per capita is not high, the food standard is also very high. People that are selling food? They are hoping to get you through the food chain and convert you into his customers to buy luxury goods.

351-year-old Tong Ren Tang, opened a 5,000 square feet of health cafe in Beijing, goji berry latte, cinnamon cappuccino everything. The people that are going to switch to selling coffee? People do do with the Chinese medicine and health of the same lineage of healthy diet, the consumer power of the new middle class diversion to go, and then from these young people concerned about health, fishing out the future of the Chinese medicine customers.

Today's shopping malls, either out of their own cross-border diversion, or dry eyes watching their own traffic was robbed by others.

03

Beijing's SKP-S, shopping should not be forgotten, even more than shopping museums, science and technology museums, art museums back to the art of science and technology inculcation is also profound. Its victory is in the experience far higher than most of the mall segment now.

You say this segment is too high? That national light perfect diary products are always affordable, right? The concept store in Chengdu is the same as the "experience" to the extreme. If you make your customers happy with your offline store, then they will stick with you enough to order from your online store.

Xi'an's business district has had its ups and downs since I was a teenager. A lot of places that used to be super hot, are slowly declining, and even a few Wanda are now sparsely populated, rents have been falling, and businesses still can't make money.

But there is a small village business district, people on fire for more than 20 years. The other day with a friend in this area quite insightful chat, small village shopping area, people have been following the times change, from decoration to display to investment in the introduction of the brand, keep up with the market and trends. And merchants have been in the PK, you turnover lost, that next month, sorry, change store.

wrote so much, in fact, is to express: the current retail offer, and the people need, the gap is still very large! The new retail space is very large.

In the next few years, there will be more old brands that will never return; of course, there will be more new brands as well as old brands that embrace change and seize the opportunity of new retail to become a dark horse that brushes into the public's field of vision.

Want to start a business want to engage in side business want to change the line of work, you can also think about what they are here to play space.

Follow @ brown small foam, focusing on the workplace to make money dry goods, and you with the rapid growth!