Planning scheme of supermarket activities in Tomb-Sweeping Day

Tomb-Sweeping Day activities planning scheme of supermarkets 7

Tomb-Sweeping Day is a traditional festival in China, and it is an important festival for China people after the Spring Festival. Ancestor worship in China has existed since ancient times. Tomb-Sweeping Day is also called Walking Festival, and Tomb-Sweeping Day is our traditional festival, so do you know how to plan the activity plan of the supermarket? Next, I'd like to bring you the planning scheme of supermarket Tomb-Sweeping Day activities. I hope you will like it.

supermarket Tomb-Sweeping Day activity planning scheme (chapter 1)

1. April X (week X)-April X (week x)

2. Qingming "outing festival"-"spring outing" and "good time for traveling"

3. Activity 1: Qingming.

1. Shopping vouchers can only be used during the activity, and are common in the whole building. If they expire, they will be invalid.

2. Supermarkets and express goods will not participate in this activity.

_ _ four famous brand manufacturers are specially invited to demonstrate the usage and explain relevant knowledge for you. _ _ and other series of induction cookers, rice cookers and electric pressure cookers are extremely low-priced and hot!

The Qingming Walking Festival mainly promotes special products:

The sweater is folded _ _ in the whole stadium, and the Golden Shield clothing part is folded _ _ _;

the top ten brands of women's wear in China, "_ _", have settled in-,and the _ _ discount is very popular!

launch special and ultra-low-priced goods, and RMB _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Bai Weiya small shirt _ _ yuan/piece; Bai Fei Spring Shirt _ _ Yuan/piece; Women's casual sweatshirts are RMB _ _, RMB _ _, RMB _ _ _/piece; Golden dragonfly T-shirt _ _ yuan/piece; Buson T-shirt _ _ yuan, _ _ yuan/piece; Huangbao suit _ _ yuan/set;

The new children's wear has made a brand-new debut, and a series of special clothes have been launched, including _ _ yuan/piece of sweatpants, _ _ yuan/piece of shirts and _ _ yuan/piece of T-shirts.

activity 2: Qingming youth outing festival-leisure sports clothes sale

during the activity, _ _ and other famous brand new models will be listed! -Sports and Leisure City will launch a sale of 111 casual clothes and travel clothes! _ _ Part _ _ Fold, _ _ sweatpants _ _ yuan/piece, _ _ long sweatpants _ _ yuan/piece, _ _ sportswear _ _ _ yuan, _ _ yuan/set are hot sellers!

activity 3: Qingming outing festival-outing supplies exhibition sale

during the activity, an outing supplies and snack food exhibition will be held. The new digital cameras on the fourth floor are sold all over the county, and some of them are sold for three days at the cost price. Nikon digital cameras are on sale for _ _ yuan/unit.

cakes, cooked food and pasta in supermarkets are sold at 31% discount every day. Red-skinned eggs are sold all over the county from time to time, and rice is on sale at RMB _ _.

if the supermarket department stores are over _ _ yuan, a bag of __kg rice will be given.

the original price of rouying toilet paper is _ _ yuan, and the current price is _ _ yuan.

Geya watches are _ _ off, and headdresses are snapped up from _ _ yuan!

activity 4: Qingming outing festival-the second wave of travel shoes sale-from _ _ yuan for thousands of famous travel shoes

during the activity,-shoe city will launch the second wave of travel shoes and famous new shoes sale, with a special price of _ _ yuan, and special single shoes and cloth shoes will be sold at _ _ yuan. Some men's and women's shoes, such as Kangnai, Red Dragonfly, Flying Camel, Sunny, etc., are broken and folded!

new children's shoes are on the market, and special sandals are on sale at RMB _ _, RMB _ _ and RMB _ _.

activity 4: Qingming outing festival-fun-dice to win eggs

Tomb-Sweeping Day eats eggs,-carefully prepares _ _ eggs for you to come. During the activity, dice to win eggs will be held in the lobby on the second floor. Customers who purchase more than _ _ yuan per ticket can throw dice once.

1. TV station subtitle advertisement, flying word advertisement

2. Meteorological bureau subtitle advertisement

3. Kanban, hanging, etc. ("Go! Go for a walk! " ..... ……)

4. Billboards in front of the building, rainbow arches across the road

5. Colorful leaflets (_ _ copies, distributed by employees themselves) or _ _ information (_ _ copies, distributed with Volkswagen Daily)

6. The planning scheme of supermarket Tomb-Sweeping Day activities is posted on the main passages (Chapter 2)

1. Commodity activities

. Cooperate with the decoration of a street that can reflect folk customs, create a sales atmosphere and attract passengers. Such as swings, memorial archways, etc.

2. The supermarket has launched the "Cold Food Festival", and the cold food products are displayed in a centralized way. Because Tomb-Sweeping Day is also called the "Cold Food Festival", folk customs do not make a fire to cook on this day, but only eat cold food such as cakes prepared in advance. In addition, the display of scenic spots from the origin of the "Cold Food Festival" is more integrated into the cultural atmosphere of folk customs.

3. Carry out the concept of "Qingming Walking", organize outdoor equipment exhibitions and sales for sports and leisure, and organize cosmetics exhibitions and sales for famous products such as sun protection and skin care.

ii. Theme Lottery

During the activity, you can participate in the computer lottery for _ _ times, for _ _ times and for _ _ times when you purchase a single ticket for over _ _ yuan, and for up to x times when you purchase a single ticket, and _ _% will win the prize. The prize is to be determined.

Third, cultural activities

1. Shopping in April in spring

Form 1:

Purchase a batch of kites with novel styles. If customers spend more than _ _ _ yuan, they can add 2 yuan to buy 1 kites, and each person can only buy 1 kites, and the daily limit is 511 kites until the end of the purchase. (This activity will be very attractive to young people and children.)

Form 2:

Collect handmade kite works in advance, display and exhibit them during the activity, and customers will vote. At the end of the activity, awards will be awarded according to the votes, and the kite authors will be rewarded. This activity can also pave the way for the follow-up flying activities to hold kite competitions.

2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.

set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. (This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. (Part 3)

The newly-opened supermarket is located on the right side of the newly-built gate of Hunan University of Technology. After years of development, the Hexi new campus of Hunan University of Technology has become a bustling commercial street, and most of the passengers are students and nearby construction workers. Now there is no large supermarket near the Hexi new campus of Hunan University of Technology, which is a bit far from large supermarkets. In order to facilitate the people nearby, it is decided to open a large supermarket this year. In order to attract more passengers, it is decided to be in Tomb-Sweeping Day. The slogan is "value life, value feedback"!

This year's Qingming Festival is on April 5th, which falls on Wednesday. It is estimated that there may be a three-day holiday. The Qingming Festival is also a good time for outing, outing, leisure, gathering with relatives and friends, and outdoor sports. (Outing, picking wild vegetables, picnicking, driving ...) will all become people's keen activities. When people go to the countryside to sweep graves and go hiking, they must always bring some food and use. It is particularly important to stock up outdoor products.

First, the activity time:

April 3-5

Second, the purpose of the activity

Through the festival activities, more people can know about the variety of goods in the new supermarket, thus improving the popularity of the supermarket.

III. Activity principle

Safety first, public participation, decent and relaxed, and everyone is happy.

IV. Theme:

Qingming Festival-"Spring outing" and "Good time to travel"

Activities:

1. Opening ceremony, time:

1. Ribbon cutting ceremony (etiquette company);

2. Stage activities (performance companies).

2. Promotion in the Plaza

1. Set up 6-8 (3×3)m booths to carry out on-site promotion activities of manufacturers/suppliers. (purchasing department);

2. On-site gift distribution and lottery. (Operation Department).

III. Preferential activities

IV. Lottery activities VI. Purchase discount

1. Anyone who purchases in the supermarket at one time will get a cash shopping coupon from 5 yuan for every 51 yuan. (The volume will be used from April 3rd to 5th). (special for supermarket area);

2. You can get a gift if you spend more than 111 yuan on one-time shopping.

(Shopping mall umbrella or drinking cup) Tomb-Sweeping Day eats eggs, _ _ carefully prepares 1111 eggs for you to come. During the activity, a dice-winning activity will be held in the lobby on the second floor. Customers can vote for dice once when they buy more than 31 yuan, twice in 61 yuan, three times in 91 yuan and up to three times. According to the number of outstanding eggs, they can win Tomb-Sweeping Day eggs.

publicity plan

1. Campus broadcast time: April 3-5

2. Posters: 21,111 copies will be distributed on April 3;

3. SMS.

purpose of the event

1. release of opening information;

second, attract popularity and show image;

third, increase the turnover. Plan of supermarket activities in Tomb-Sweeping Day (Part 4)

I. Market analysis

This year, Tomb-Sweeping Day is a legal holiday, which lasts from April 4th to 6th. The general folk customs of this festival are: offering sacrifices to the grave, eating bread and rolling eggs, swinging, planting trees, and taking a spring outing.

Because the temperature is still low in this season, the time is only three days, according to this analysis, the market will have the following main characteristics:

Ordinary people will take ancestral graves as their mobile destinations to carry out traditional sacrificial activities, which will correspondingly generate the demand for gifts from relatives and friends, food for family and friends, wine and drinks;

Some citizens will have short-distance play and travel activities, resulting in the demand for snack food, convenience food, sportswear, travel equipment and disposable articles;

value clothes change seasons, and people will use this holiday to buy spring clothing products;

Parents accompany their children to wander around places with leisure and entertainment projects or carry out some outdoor sports without purpose;

Schools, institutions and other units will organize revolutionary education activities such as paying tribute to martyrs;

The family will have arrangements for cleaning and tidying up cotton clothes;

Women are beginning to pay attention to sunscreen skin care products ...

Second, the focus of publicity and promotion

Based on the above analysis, this festival should focus on the following points:

The activity time should start from April 3, because tourists who return home for sacrifices will buy goods in advance and leave on April 4;

Promotional goods should be mainly wine, nourishing drinks, food combinations, snack food, convenience food, vegetables and fruits, cooked food, cakes, disposable products, spring clothes, sporting goods, cleaning products and skin care products, with special prices and hot spots, which are mainly promoted on DM and prominently displayed in stores;

each store should, in light of its own situation, carry out various forms of mass entertainment activities and participate in on-site activities to create a leisure atmosphere;

The store decoration should be mainly made of wicker, kite and small flowers, reflecting the visual stimulation in early spring. Planning scheme of supermarket Tomb-Sweeping Day activities (Part 5)

1. Activity time:

April 4-April 6

2. Activity theme:

Qingming "outing festival"-"spring outing" and "good time for traveling" (shopping spree)

3. Activity mode:

Activity 1:

Qingming Festival-"Spring outing" over 111, 15 yuan shopping vouchers will be given

During the activity period, if you buy clothes and department stores over 111 yuan in _ _ _, 15 yuan shopping vouchers will be given, 31 yuan shopping vouchers will be given in 211 yuan, and 15 yuan shopping vouchers will be given in 211 yuan for cosmetics, and so on.

1. Shopping vouchers can only be used during the activity, and are common in the whole building. If they expire, they will be invalid.

2. Supermarkets and express goods will not participate in this activity.

Four famous brands, Rongshida, Rongsheng, Jiuyang and Galanz, are specially invited to demonstrate the usage and explain the relevant knowledge for you. Midea, Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are selling at ultra-low prices!

Qingming Walking Festival mainly sells special products:

51% off sweaters and 51% off Golden Shield costumes;

China's top ten brands of women's wear "Dispin" have settled in _ _, with a 28% discount on the audience.

launch special and ultra-low-priced goods, and 68 yuan/piece of Rema T-shirts; Bai Weiya Shirt 35 yuan/piece; 25 yuan/piece of Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Huangbao suit 138 yuan/set;

The new children's wear is on the scene, and a series of special clothes are launched, including 18 yuan for sweatpants, 16 yuan for shirts and 11 yuan for T-shirts. Planning scheme of supermarket activities in Tomb-Sweeping Day (Part 6)

Activity theme: low price strikes at the outing festival to break the limit

Activity time: April 2 -5, 21__ _

Activity content:

1. Shopping big delivery

Delivery 1: A gift from customers who shop in 68 yuan at one time in the supermarket.

Delivery 2: Supermarket.

expenses: giving out free gifts at a rate of about 5%

2. "grabbing fresh" prices in the morning market:

"buying wild" prices in the evening market:

every store that launches at least two kinds of goods with shocking prices in line every day will contact suppliers.

3. 1 yuan's snap-up area: stores, purchasing and distribution contact with suppliers for related commodities

4. Shocking price promotions such as non-staple food for outing, washing chemicals and department stores: purchasing and distribution contact with suppliers to provide special commodities

Schedule:

The department in charge of the project requires time

There are not less than 31 kinds of fresh special commodities stores. At least 2 kinds of products with shocking prices queued up every day before March 21th

Purchase and distribution of fresh and special products. 1. Communicate with the department heads of each store to contact the special products that are suitable for each store to sell.

2. The special prices of each store are not less than 81 kinds. At least two kinds of products with shocking prices queued up every day before March 21

The gifts will be purchased and matched with the activity "Shopping Big Delivery", and the photos will be taken before March 21

The Operation Department will be painted before March 21

. Photo production and operation department before March 24

DM single-page production and operation department before March 28

DM single-page distribution store before March 31

TV subtitle operation department on March 31

Publicity method:

1. TV subtitles: 2 days (cost 1111 yuan)

DM advertising inkjet, photo other

second, DM advertisement

slogan:

fresh sale: fresh quality, hygienic price and crazy low heart-