This year's Guangzhou International Food Festival will be held from December 9 to 18 in Panyu Wanbo Sihai City, where you can taste all kinds of food in Guangzhou, Guangzhou interested in the partners do not miss the event Oh, the specific details of the event see below.

2021 Guangzhou International Food Festival

Time: December 9, 2021 - December 18

Location: Panyu Wanbo Four Seas City

Ticket: Free

Theme: Guangdong food, the more flavorful, colorful Yangcheng

2021 Guangzhou International Food Festival will be held in Panyu District "Wanbo Four Seas City" in December 9th.

Guangzhou International Food Festival 2021 will be launched on December 9 at "Wanbo Sihui City" in Panyu District. The festival will last for 10 days, and will present an international, branded, and fashionable food event in an all-round, panoramic way through new modes, new concepts, new scenes, and new channels, vigorously promoting the food culture of Canton and polishing the "food in Guangzhou, taste in Panyu" gold standard.

The food festival, themed "Cantonese food, colorful Yangcheng", aims to promote the Canton food culture, polish the "food in Guangzhou, taste in Panyu" gold standard, enhance the Guangzhou city brand and the city's international image, and help Guangzhou cultivates the construction of international consumption center city.

Through new modes, new concepts, new scenes and new channels, the event will present an international, branded and fashionable Netflix food dream factory in an all-round and panoramic way.

This year's festival will create a "food festival + Lingnan culture" pop-up product - Le Yun Yue Banquet, using the most Lingnan characteristics of the cultural IP Guangdong music and food fusion, the use of innovative cultural elements, shaping the new image of the food festival.

The launching ceremony of the food festival will be held on December 9 in "Wanbo Four Seas City", and then until the 18th, various large commercial complexes, food streets and catering organizations in the region will carry out online and offline promotional activities with different themes and characteristics to lead the culinary fashion, promote diversified consumption, and build a gourmet food! The economic highland of the food industry.

Grand "Music and Cantonese Banquet" to create a new scene

What kind of sparks will music and food produce? This year's festival has teamed up with national music maestro Mr. Fang Jinlong to organically integrate food, Cantonese culture, and Cantonese music to create a feast of music. Fang Jinlong will lead the launching ceremony site playing "Sailor Dragon for Jin", "Raining Banana", "colorful clouds chasing the moon" and other 10 classic Guangdong music, well-known Cantonese masters, famous Western chefs, Southeast Asian chefs corresponding to each track, the scene released the same name of the new dishes, culinary celebrits to carry out a wonderful review, and to create a burst of gastronomic and cultural products.

Creative food boutique show new image

December 9, the launch ceremony site will set up 30 booths, medium and high-end high-quality, internationalized food boutique show trial (show trial time for 1 day). Invite special catering enterprises with extra-territorial flavors and famous Cantonese cuisine brand catering enterprises to "compete on the same field" and display the entries of the winners of the Cantonese Cuisine Masters Competition at all levels, and invite net-flavor catering merchants and private kitchens to set up creative food booths with different styles, display and sell classic hand-me-downs and creative food with Guangzhou characteristics, and show the new image of Guangzhou's cuisine. The event will showcase the new image of Guangzhou's cuisine.

CCTV's in-depth coverage shows new vitality

Past Guangzhou International Food Festivals have attracted the attention of CCTV, and this year's festival is no exception. CCTV food network will continue to send live hosts, live team, live broadcast of the food festival communication activities as well as Le Yun Yue Feast Food Festival kick-off ceremony, and in-depth coverage in the CCTV 10 sets of "flavor" column, the report *** divided into 2 episodes of up and down, each episode 25 minutes, a total of 50 minutes. The "Taste" program will rely on the Guangzhou International Food Festival 2021, focus on the 10th anniversary of the festival's settlement in Panyu, dig deep into Panyu's wonderful food stories, and show the new vitality of the pro-sea smart city. This is the biggest CCTV coverage of the festival in recent years.

Live Streaming Expands New Channels

This year's festival will synchronize online and offline efforts, combining the media, jitterbugs, and Netflix "big V", etc., to expand new channels for the "Wanbo" main event. Four Seas City" main venue and the sub-field characteristics of the food exhibition and marketing promotion activities such as live broadcasting for 10 consecutive days to carry out live with the goods and business diversion, through the synchronization with the site of the food enterprises to communicate with the live interviews, the offline traffic to the online live room, through the food festival on the cloud communication channels.

Multi-themed linkage to form a new pattern

In addition to setting up the main venue in the "Wanbo Four Seas City", the towns and streets have also set up a branch of the Food Festival logo unified decoration and publicity, to create a strong atmosphere of the festival. Each sub-field around the "one-day theme tour", so that "every day has a theme, every day there is food", taking turns to hold different themes, each with its own characteristics of the catering promotional activities. Launched a large-scale catering annual promotional activities in the food festival during the promotional price, to guide dietary consumption, the formation of the national food festival effect.

"Gourmet +" diversified consumption interpretation of the new concept

The food festival to create a "food +" new concept, the food festival will be carried out during the festival "Food Festival + car" "Guangzhou Automobile take you to tour Guangzhou" series of activities, and carry out "food + jewelry" joy purchase special activities, in addition to the In addition, there will also be a "food + local culture" storytelling contest, so as to extend the concept of food, drive diversified consumption, and enhance the influence of the food festival.

"Guangdong food and taste" small program to build a new model

The festival will use "Guangdong food and taste" small program, to create a polymerization of merchants. Around the eating, drinking, playing, fun all kinds of theme activities regular operation, realize the "Guangzhou Food Festival" brand IP promotion and operation of independent, personalized, independent.

Warm tips

Control the size and density of the personnel: real-name system to limit the number of places to enter, the use of the "Guangdong food, the taste of the" WeChat program, to participate in the activities of the public tourists need to make an appointment in the small program, and to submit 48 hours of nucleic acid test certificate and the vaccine vaccination certificate. The program also requires the submission of a 48-hour nucleic acid test certificate and proof of full vaccination.

Strengthen the venue real-name check-in management: the successful booking of the public visitors to register with their ID cards, in accordance with the requirements of 1.5 square meters of vaccination per person, to control the size and density of the personnel. The number of activities is controlled within 1200 people, guiding the activities of people in and out of the event in an orderly manner and maintain a social distance of more than 1 meter, try to avoid shaking hands, hugging and other close contact behavior.