For the catering industry, soft copy is the most common means of publicity, and it is also the most important. Then, in the soft text world, I will introduce in detail how to write a soft text copy of catering.

1. Copywriting makes users feel emotional * * * *

Nowadays, many young people claim to be foodies, so it is obvious that everyone will be interested in eating. We should connect the catering copy with the emotional needs of consumers, so that consumers can feel that choosing the food described in the soft copy can not only fill their stomachs through food, but also enjoy the happiness brought by food, so that they can get spiritual satisfaction and empathy, which can attract and stimulate consumers to spend further.

second, the copy should present the selling point of food

when writing a soft food copy, it is the fundamental purpose of writing a copy to grasp the main points, present the characteristics of one's own food to consumers simply and clearly, and make people unforgettable. For example: XX crayfish with small white gills, their family's copy only has a very short sentence: "White gills are clean shrimps".

these seven words tell consumers directly and clearly that the shrimp we cook is clean and healthy, which will directly win the favor of many consumers.

how to write examples of catering soft articles? How to impress people?

3. Copywriting can stimulate small emotions

Catering copywriting can generate an emotion, which will inevitably lead to emotional connection with the products of the brand, and even gain a sense of belonging because of this emotion. For example, snail powder is the propaganda copy of this brand, which is "Make a bowl of snail powder with unique flavor in Liuzhou". Needless to say, this sentence will be seen by Guangxi people, and the feelings of hometown will gush out immediately. It is also necessary to go in and taste the taste of hometown. Outsiders will also want to taste it because of curiosity.

how to write examples of catering soft articles? How to impress people?

Therefore, if you want to write a good catering soft text, what you must do is to let consumers recognize it. Only in this way can you better publicize your own brand and stimulate everyone's consumption.

The above is the summary of how to write catering soft text for everyone. If you want to send soft text quickly and efficiently, you can find a professional soft text publishing platform to complete it, which not only ensures the effect, but also saves a lot of trouble.

ps: If you want to know more about soft text marketing dry goods, please send a private message and welcome your consultation.