online celebrity catering can attract more traffic. Modern people just like online celebrity and follow the trend. For the catering industry, this is the best time and the worst time. On the one hand, it is the power of capital and the progress of internet technology, on the other hand, it is the rapid change of the market and the pressure of external competition. Some brands can rebound quickly in a short time, but some brands are quietly closing all stores. However, the whole catering industry is still in a state of prosperity and change.

the strategy of online celebrity store. First, make explosive products. In June of the first year, Lele Tea launched a "dirty bag", which became a rapidly rising star in online celebrity. It sold out within three minutes each time it was released from the furnace, and it will sell one million vehicles within six months. Through the waste heat of the "dirty bag", Lele tea once again leads the trend and introduces the "dirty brown sugar tea" with "dirty" elements. Even if the price has doubled, some people still have to wait in line to buy. Many online celebrity reduced the barriers for consumers to choose, and directly told consumers what to choose through "explosive products". These "good moods" that don't need to be determined will increase the score for the product and even offset the negative emotions in the queue.

second, in the annual gourmet consumption report, the younger generation became the main body of catering consumption, and "1991s" and "11s" accounted for half of catering orders. The word "the smell of wine is not afraid of the depth of the alley" is more and more suitable for the younger generation of consumers. Many young people will not take taste as the first criterion when choosing a place for dinner. If A is a little better, the environment is normal, while B is a little better, but the environment is very good. If they choose, it is estimated that many people will enter the door of B. In fact, only high-value restaurants and dishes are very simple for the convenience of taking selfies. If the previous customer satisfaction level was composed of taste+service+environment, now the customer satisfaction level is composed of taste+service+environment+socialization. While enjoying the taste of the restaurant, while waiting for the likes and opinions of the circle of friends, the satisfaction in the minds of consumers is far greater than the satisfaction of the tip of the tongue.

nowadays, the value of face value is the most cost-effective channel for consumers, and it stimulates consumers' desire to share, so as to improve the brand on the red road of grid. In order to improve the style, some consumers use certain products to emphasize or enhance their class. This is why many people like to drink Starbucks, not only because they like this kind of coffee, but also because they like to take photos at Starbucks. When setting up stores in online celebrity, many companies are considering consumers' mentality and making "B-weapons" that meet or exceed their living standards.