Exhibition activity plan 1 1. Exhibition background
The main purpose of holding the real estate exhibition is to further stimulate the activity of the real estate market, meet and facilitate the purchase demand of the broad masses of people in Handan and guide the healthy development of the real estate industry in Handan. Led by Handan Real Estate Administration Bureau, undertaken by Handan Radio and Television Station and undertaken by Media Exhibition Department of Handan Radio and Television Station. The harmonious and livable autumn property, home and building materials exhibition is scheduled to be held in Longhu Park on 20xx 65438+ 10/-3. "In the golden autumn fragrance? The theme of this exhibition is "harmonious and livable", which will provide a good platform for interpreting quality life.
Second, the purpose of the exhibition
1. Build an interactive platform for real estate and related industries to show themselves, communicate with each other and develop together, and enhance and expand the brand awareness of exhibitors.
2. Strengthen the "exhibition supermarket" function of the exhibitions, reduce the time cost for consumers to buy houses, let consumers compare and choose on the spot, and guide citizens to rational consumption concepts.
3. Stimulate consumers' desire to buy houses to the maximum extent, so as to achieve the sales targets of exhibitors as much as possible.
Third, the characteristics of the exhibition.
1, the exhibition time is set at 10, 1-3, during the National Day Golden Week. The sales opportunity of the housing exhibition in September and October, coupled with the National Day holiday, people's consumption psychology is relatively relaxed and their desire to buy is strong, which is a beautiful time of the year.
2. The exhibition place is at the South Gate Square of Longhu Park in Handan City. Longhu Park is located in the east of the main urban area of Handan City, bordering fu tung street in the east, Renmin Road in the south and Congtai Road in the north. The traffic conditions are very convenient and the geographical location is unique. The daily passenger flow is nearly 10,000, and it can reach more than 50,000 during the National Day. In particular, Nanmen Square, the venue of this exhibition, is the most popular in the park, accounting for 2/3 of the total passenger flow in the park.
3. Great publicity efforts and extensive publicity platforms. Give full play to the media advantages of Handan Radio and Television Station and the cluster advantages of professional exhibitions, and increase publicity and promotion in newspapers, television, radio, internet, outdoor advertising and other media.
4. Novel exhibition forms. On the basis of traditional exhibitions, new exhibition forms, the most interactive live activities, rich cultural performances, interactive games and attractive thematic planning activities are added.
Four. Time and place of exhibition
20xx65438+1October 1-3, South Gate Square, Longhu Park, Handan City
Five, the exhibition host, publicity media units
Organizer: Handan Radio and Television Station
Organizer: Handan Radio and Television Media Exhibition Department
Media support unit: Handan TV Station
Support unit:
Exhibition scope of intransitive verbs
1, real estate developer
2. Real estate agent
3, home improvement supplies suppliers
4, building materials suppliers
5. Other real estate-related enterprises (mortgage financial institutions, transaction legal advisers, law firms)
Seven. Exhibition planning
① Room display area
Special booth in Zone A:
The cost is 60 thousand yuan
A 1( 13mx8m)、A2( 12mx6m)、A3( 12mx6m)、A4( 10mx8m)
Standard booth in area b:
The cost is 25,000 yuan.
B 1(6mx6m)、B2(6mx6m)、B3(6mx6m)、B4(6mx6m)、B5(
6mx6m)、B6(6mx6m)、B7(6mx6m)、B8(6mx6m)
② Building materials and home furnishing exhibition area
Booth C 1-C3:
The cost is RMB 6,543,800+5,000 (5mx3m/ booth width can be expanded).
Booths C3-C29:
The cost is 6,543,800 yuan+0.2 million yuan (all 5mx3m).
Eight. Exhibition description
1. Exhibitors must have independent legal personality;
2. Exhibitors have corresponding pre-sale permits and business licenses for commercial housing;
3. Exhibitors are required to pay the booth rental fee before September 30 before entering the venue;
4. The booth design must be novel, beautiful and generous, and cooperate with the development of real estate model and company lintel;
5. Without the permission of the Organizing Committee, the booth shall not be used for other purposes;
3. Exhibitors should abide by the advertising law to promote and display their products;
7. Requirements for participating properties: Meet the conditions for listing and sales (with state-owned land use right certificate, construction project planning permit, construction project commencement permit, construction land planning permit and commercial housing pre-sale permit). Projects without pre-sale (sales) license can only show corporate image and projects, and houses cannot be sold in any form.
8. Exhibitors who trade at the exhibition site shall not harm the interests of property buyers by fraudulent acts. Violators are disqualified from participating in the exhibition, and the booth fee will not be refunded;
9. Exhibitors should take good care of their booth items and be responsible for any losses;
10. If the exhibitor fails to report for the exhibition before 8: 30am on 10/day, the organizing committee has the right to use his booth for other purposes, and the booth fee paid will not be refunded.
Exhibition activity plan 21. Purpose of the activity:
1, which stands out among many participating properties; Register and reserve exhibition customers to the maximum extent.
2, gather popularity with small games, attract people, and create a warm and hot atmosphere.
3. Care for customers and convey the reputation of the project.
4. Try to turn the customers of the exhibition into sales offices to visit. 5. Use festivals and exhibitions to promote the approval of the second phase of housing.
Second, the activity object:
People attending the housing exhibition
Third, the booth layout:
1. The booth at the housing fair represents the image of this property and gives people the first impression, so it should be distinctive. The whole booth can use the main advertising color (red) as the background color, including the props used in the game.
2. Audio equipment should be arranged in place to create a warm atmosphere.
3. Set aside a special area in the booth for the development of game activities.
4. Put a water dispenser in the corner of the booth to quench the thirst of the people who participate in the game.
Fourth, the division of work
Venue: Exhibition Hall of Housing Exhibition Site
Time: 65438+1October 1-3.
Object: Customer information at the exhibition site:
1. Visit registration is polite (to be implemented in different periods during the exhibition)
During the event, all customers who visit the exhibition will get a beautiful gift and a prize. Proposal: A beautiful gift (10 yuan).
2, colorful games, interactive and polite
Note: During the activity, customers who participate in the interactive games of exhibitions will have the opportunity to get the grand prize proposal: decide the first, second and third prizes.
Cost budget: 20,000 yuan
Five, the game plan
You can choose one of the following games or use them together.
Game plan 1: tie a balloon.
1, the theme of the game is: the ball is polite; This theme can be highlighted in the poster.
The top of the exhibition hall is covered with balloons. Put a small note in the balloon beforehand, which can be a reward or a small punishment. (similar to executing a small program, etc. If the program is wonderful, you can still win the prize. )
3. Choose the participants of the balloon tying game by answering questions, that is, the host asks a simple question (about this project, such as who is the developer of this project? ), correct to participate in the game.
4. After the balloon burst, pick up the note and give it to the host for public reading. Reward or punish players accordingly according to the information on the note.
If you repeat the same game every day. When all the balloons are punctured, the staff can clean up the scene after the meeting that day and then hang the balloons. Ensure that the game can be played in cycles.
Game Plan 2: Guess
Rules of the game: there are several groups of words on the scene, each group has 8 words, and one player. You can choose a group in advance and express it in body language according to the words so that the audience can guess the answer. The time limit for each word is 30 seconds. If the performance is not in place, the audience can't guess the answer, and there is a stick behind it. If it is completed, there will be a reward. There are also small gifts for those who answer correctly. Title:
A (people topic) doctor, policeman, thief, matchmaker, vendor, model, pregnant woman, singer.
B (animals) ducks, kangaroos, penguins, ostriches, rabbits, frogs, mothers, chickens and dinosaurs.
C (emotional questions) electric shock, kissing, sending flowers, hugging, crying, proposing marriage and being jealous.
Race walking, diving, weightlifting, fencing, tug of war, gymnastics, golf, pommel horse.
Appropriate requirements:
40 sheets of A4 paper, 4 file bags (or other bags that can hold A4 paper), 1 watch (or other timing tools), and a large inflatable mallet. A program preparation:
Print the above groups of characters into A4 paper in advance, assemble them into file bags, mark the number 1-4 on the outside of the file bag, and write the words "network questions" and "idiom questions". Game plan 3: jigsaw puzzle
1, prepare several sets of simple puzzles in advance. It can be an effect map of Zi Yuan or a picture of home improvement. (It can be made of KT board. )
2. Prepare a shelf with jigsaw puzzles to facilitate onlookers to watch the battle.
3. The person who finishes the puzzle within the specified time (one minute) will get a small gift.
VI. Award-winning suggestions:
xxx
Seven. Cost estimation:
xxx
Eight, matters needing attention
1. Make preparations one week in advance, such as printing balloons and preparing game tools.
2, the host needs to be very clear about the rules and processes of the game, articulate, good at atmosphere.
3. The above rules of the game are for reference only and can be adjusted according to the corresponding situation.