The tutorial on the promotion of small programs in gourmet shops has been compiled recently, which is also a concern of many businesses. Because our company is a gourmet shop industry, this blog post also hopes to share the collected experience with colleagues in gourmet shops. I have read a blog post [Ways to Promote Small Programs by WeChat], and here I want to combine some important methods with the food store industry.

1, WeChat group promotion, WeChat group and applet are all products of WeChat ecology, so we should make good use of this natural ecological relationship, push applet cards in WeChat group, let WeChat group friends share them, and receive small gifts by sharing screenshots.

2, WeChat official account content jump applet, merchants can push articles for users in WeChat official account, put applet codes or applet cards, and users can directly jump to applets by clicking.

3. Notify the portal after payment. When the user completes the payment in our applet, he will receive the payment success notice pushed by WeChat Pay. Click "Enter the merchant applet" in the notification to directly enter the applet, which is also a persistent sticky user portal.

4, applet search portal, applet search portal is an important source of users, which requires our applet to have a good name. When naming, you need to combine some words that conform to the user's search habits, and you should pay attention to the naming of small programs. At the same time, the applet profile and avatar also need to be optimized.

5, offline poster push, offline code scanning is an important drainage method for small programs. Users only need to use WeChat scan code to enter the applet. Merchants can generally combine daily activities through posters, allowing users to actively scan codes to participate in commercial activities.

6. Coupon expiration reminder, which is a way to activate users to repeatedly enter applets to buy products or services. This requires applets to have coupon expiration reminder function. You can refer to the card voucher expiration reminder function in the applet store AI. If there are relevant coupons in the user's account, they will receive an expired reminder message from the merchant.

7. Small programs jump to small programs, that is, small programs jump to each other, so that small programs in industries or businesses with complementary relationships jump to each other, which can effectively achieve mutual win-win and user resource sharing.