The timely introduction of policies such as the "overall program on the implementation of the new coronavirus infection "B B tube" further enhanced the willingness of tourists to travel on New Year's Day, boosting consumer confidence. Recently, the Central Office and the State Office issued the Notice on Doing a Good Job During the New Year's Day and Spring Festival in 2023, which explicitly proposed to "satisfy the material and cultural needs of the masses during the festival" and "do a good job of guaranteeing the travel of the masses" and so on. The Ministry of Culture and Tourism, in order to enrich the spiritual and cultural life of the masses during the New Year's Day and Spring Festival, will guide and support local cultural and tourism administrations to organize and carry out colorful mass cultural activities such as "village evenings", temple fairs, folkloric performances, exhibitions, and mass cultural and artistic tours, etc., in accordance with local conditions, under the prerequisite of ensuring the safety of the activities and the health of the masses.

The introduction of optimization measures to boost confidence in travel

"Now tourism is hot again, many hotels in the suburbs of Beijing are full, we are considering finding a place to walk the baby near Beijing, go to Hebei can experience skiing and private hot springs, to Tianjin can visit the Polar Oceanarium, are good choices." On the eve of New Year's Day, Mr. Cai and his wife, who work for a state-owned enterprise in Beijing, are planning a short trip for the small holiday.

With the New Year's Day holiday approaching, from the central to local have issued travel travel tips, clear optimization of preventive and control measures to further facilitate tourists and protect the rights and interests of travelers.

The Ministry of Culture and Tourism reminds tourists of five aspects of safe and civilized travel from the reasonable arrangement of travel, good personal protection, pay attention to fire safety, pay attention to travel safety, and enhance safety awareness. Heilongjiang province clearly put forward, the implementation of new coronavirus infection "B class B tube" policy, strengthen the market supply and price stability and cultural and tourism services, to meet the needs of the masses of the festival material and cultural needs. Guangdong Province to remind the majority of tourists, meticulous preparation of travel plans, seriously do a good job of personal protection, consciously abide by the rules of the road, strengthen the awareness of safety precautions, and properly respond to emergencies.

In this regard, the China Association of Travel Agencies, vice president and secretary-general Sun Guizhen said that the epidemic prevention policies around the world continue to optimize, some areas have experienced the peak of the epidemic test, the market travel concerns to further dispel, the long-suppressed demand for business, homecoming, travel and vacation demand gradually by the demand for practical action, the tourism industry recovery confidence to further enhance and firm. "In preparation for the 'Double Festival', the Association also continued to convey five expectations to the industry, namely, be sure to implement the relevant epidemic prevention guidelines to achieve orderly recovery; grasp the trend of small group and customized demand to achieve accurate recovery; resolutely resist unreasonably low-priced tours to achieve a healthy recovery; actively seek innovation and quality to to achieve iterative recovery; embracing the era of big data and big integration, to achieve cross-over recovery."

Orderly resumption of work and production to accelerate the market warming

With the intensive adjustment and optimization of epidemic prevention and control measures around the cultural and tourism market gradually showed "warmth", the New Year's Day holiday undoubtedly become a catalyst to accelerate the recovery of the industry.

Over the past few days, measures have been introduced around the orderly resumption of work and production. December 9, Gansu Province, the Office of Culture and Tourism issued a "further boost the development of confidence to speed up the province's cultural and tourism industry resumption of work and production of the notice", the province's various types of scenic spots and other tourist activities, tourist hotels, public gatherings of cultural establishments, scripted entertainment establishments, cultural performances, theaters, public *** * cultural service venues, public *** cultural venues comprehensive resumption of work and production. The following day, the Gansu Provincial Department of Culture and Tourism also released the "accelerate the recovery of the province's cultural and tourism industry to activate the winter and spring tourism market work program", proposed to carry out the cultural and tourism market recovery of the hundred days of action.