In 2000, we started to prepare for the construction of the second large-scale supermarket - Binhe Shopping Plaza, and at the same time, we officially changed our company name to Shanxi Metro Chain Supermarket Co. Riverside Shopping Plaza was formally unveiled in front of consumers on May 6, 2001, completing the evolution of the transition from a single store to a large-scale chain enterprise, which aroused the attention of all sectors of the community. Subsequently, he actively concerned about the development of the retail industry, has many times on the domestic and international retail format for examination, from 2003, in order to achieve the strategic goal of the scale of development of the enterprise, has been in Taiyuan City, Taiyuan, Pingyang Road, Wuyi Square, the three walls of the road and the South Qianfeng Road to open four tens of thousands of square meters of hypermarkets. And in 2005, it introduced the business model of community store, and the community store of METECO officially debuted in Longcheng. While realizing the scale development of the enterprise, METRO has also initially realized the convergence with the international retail industry, especially the store on Qianfeng South Road, which opened in 2005, has brought the most advanced store design and operation concepts from home and abroad to Taiyuan, and the life concept of "Value Life" proposed by METRO has integrated METRO's understanding of retail industry into it, making it the third largest retail store in China. The concept of "Value Life" was integrated into the concept, which became the third generation of Metcalfe hypermarkets. By the end of 2005, the total number of Metcalfe hypermarkets had reached 6. The total business area exceeded 100,000 square meters. The total business area exceeds 100,000 square meters, which has strongly promoted the development of retail industry in Shanxi.
In the development of hypermarkets, in order to adapt to the needs of Taiyuan's urbanization process, in 2002, he creatively developed the business model of Early Morning Convenience, "all-day breakfast + instant commodities", and Early Morning Food World, "snacks". These two new models were launched in Taiyuan and were a great success. By the end of 2005, there were more than 30 stores in Early Morning Convenience, and there were 6 stores in Early Morning Food World, which has long become the second brand of Metro, realizing the diversified development of the company.In January 2004, Metro invested more than 16 million yuan to establish the first five-star movie city in the province--Metro Movie City, which is the first private enterprise to invest in the movie culture industry. In 2005, the opening of the first large-scale professional mass-market KTV in the province - Metro K Singing K made "mass-market KTV" become a kind of consumer fashion in such an inland city as Taiyuan. The first large-scale professional KTV in the province - Metro Good singing K opened, so that "KTV" in such an inland city as Taiyuan has become a kind of consumer fashion.
Mr. Chu Dequn, in the process of founding the enterprise, has always pursued the core concept of "one hand on the market, one hand on the logistics, the kernel of victory in the future", and is committed to creating value with the value chain. He regards the enterprise as a social wealth, sets up the ambitious goal of "No.1 in Shanxi retail industry", and takes revitalizing the national business and reviving the Jin merchants as his own responsibility. In order to realize the ambitious goal, Mr. Chu Dequn always insists on the concepts of "treating customers, vendors and employees well" and "keep changing to perfection", and implements the "people-oriented" management method within the company. We also implement the "people-oriented" management method within the company, make great efforts to build the enterprise culture, encourage the staff's innovation, and make innovation and progress become a kind of culture of Metso. Utilizing the differentiated management strategy, adhering to the policy of "freshness first, seeking greatness in goodness, and exceeding customers' expectations", and aiming at "convenient, abundant, good saving, and guaranteed satisfaction of life gas station", METECO has formed its own unique brand personality, and possessed its own core competitiveness.
It's the core competitiveness.
It is with the unremitting efforts and pursuits of Mr. Chu Dequn and the good people of METEK under his leadership that METEK has gained the recognition of consumers and the care of all walks of life, and its business performance has been rising year by year. Party and state leaders, including Zhu Rongji, provincial and municipal leaders have visited Metcalfe many times. It has become the window of Taiyuan's external image. Mr. Chu Dequn has also been honored by the government many times.