Guide: WeChat is not only a marketing tool, but also a way of thinking.

First, the operation strategy of WeChat WeChat official account

1, content planning-user thinking, users don't like to be disturbed, so we won't bother.

Try to avoid a lot of pure text in the content, and it is best to illustrate it. The superimposed display of multi-graphic content will highlight the overall richness of the account and enhance the stickiness of fans to the content.

The title of the cover picture of the content is a place to work hard. Attractive pictures and attractive titles will increase the activity of fans clicking to view and share; In addition, putting words encouraging sharing after each content will improve the exposure of the account.

Typesetting editor: There are some such small softwares on the market at present. We can try using them.

2. User operation-let users deliver everything for you.

Use the self-contained functions of public accounts to increase the interaction between accounts and users and improve the stickiness of users' attention.

Automatic message reply can remind users how to view current and previous content in real time. No matter what the user replies in the account, he will send a set message to guide the user to use the account and view the content. This function can improve the richness and activity of the account.

Automatic keyword reply is a very important function. Users can view the content of the keyword by replying to the set keyword, and the keyword setting can be set according to the account theme and user requirements.

The real-time message function of public platform is very important. Editors can regularly check real-time messages and respond to users' message needs, which can greatly improve the activity of accounts and users' dependence on accounts.

Wechat builds a trilogy of self-media brands.

1, the first step is to choose your own field, such as writing articles, singing, traveling, etc. As long as it can spread on wechat. But you must have a certain personality and create your own uniqueness.

2. The second step is to update the published content regularly with the WeChat subscription number as the main brand position. Every time the content is updated and published, it should be forwarded to other online platforms, such as Weibo, blog, QQ space, online media related columns and so on. , so as to spread the content more widely and get more eyeballs. Finally, fans will settle down on WeChat WeChat official account.

3. The third step is to integrate into the relevant media circles and find celebrities to endorse your brand. At the same time, we should also participate in various WeChat activities to recommend WeChat official account and exchange contact information.