In today's society, there are more and more situations that require the use of a business plan, which can help entrepreneurs analyze the risks of starting a business. However, do you know the format of writing a business plan? The following is the excellent innovative entrepreneurial plan for college students that I have helped you organize, welcome to read and collect.
Excellent innovative business plan for college students 1Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, but also operates a birthday cake, as long as you make your own characteristics will certainly be loved by the majority of friends.
A cake store profile
1, the store hair belongs to the catering industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital 95,000 yuan.
Second, the business objectives
1, due to the location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis
1, source of customers: the store's target customers are: to the trade street shopping and entertainment of the general consumers, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is very big.
Four, business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as Mr. and Miss X in public, they will feel very respected.
9, put some promotional items on the table, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has a special job labor skills requirements: employees must have a "health certificate".
V. Financial estimates
Start-up assets: about 95,000 yuan
Equipment investment: 1, rent of 5,000 yuan. 2, storefront decoration of about 2,000 yuan (including store decoration and light boxes); 3, shelves and counter input of about 1,500 yuan; 4, employees (2) the same clothing needs 500 yuan 5. Maximum investment in machinery and equipment: 80,000 yuan (including a full set of appliances for making cakes) First payment: flour, cream and other raw materials, about 6,000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
Monthly expenses: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need a cake master, waiter 1, salary *** count 2000 yuan.
Water and electricity and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.
Six, risk and constraints analysis:
As the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers.
One, entrepreneurial project operation mode
The form of technical cooperation. Combined with the characteristics of our business and leisure coffee shop, we recommend that partners in high-end office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps, such as geographic location; unified decorative styles, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution.
Second, products and services
1, product and service description.
The sale of coffee, tea, alcohol, simple meals and other commodities, and provide guests with an excellent environment and services, so that consumers show a taste, experience a culture, send an emotion, so that the coffee bar has become a good place for business and leisure, couples gatherings.
These businesses are not in conflict with the industries of the owners of the investment venues. Instead, they can complement the customer source of the owner of the investment venue.
2. Comparison of the competition of entrepreneurial projects.
Peer competition pattern in our favor, can better enhance our visibility. Relatively speaking, our management level, product and service quality, have a considerable
3, resources, technology.
Coffee store is a requirement of the scale and grade of the industry, but also a product and service requirements of strict industry, after all, with its high consumption color, consumers are bound to care about their own consumption value of the full embodiment. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks.
Three, market analysis
1, market demand.
(1) Stable old customer resources.
(2) Office buildings and hotels sources.
(3) Shopping and entertainment venues.
(4) Mature residential neighborhoods.
(5) Foreign enterprises and the region's many IT companies, companies and other emerging industries.
(6) If there are many schools in the region, the staff and student couples are also potential sources of customers.
2, industry trends.
(1) The coffee consumer market is developing rapidly, has become a major trend in urban consumption, the market has been the end of pre-cultivation. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in xx inland cities, xx% of urban residents drink coffee. According to a survey conducted in xx inland cities, xx% of urban residents drink coffee. In addition to xx, there are xx regions that have drunk more than xx% of instant coffee in the past year.
(2) Coffee is becoming more and more popular as a consumer product, and the charm of the culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, consumers began to recognize the coffee brand, style and know how to enjoy the pleasure of coffee.
(3) Education level, monthly family income and the frequency of drinking coffee are related. It means that coffee, a beverage imported from the West, is a lifestyle that symbolizes the dominant class in mainland China.
3. Competition.
(1) Indirect competition with strong brand stores.
At present, xx in major cities, as well as xx coffee from xx, xx coffee and so on are in a tie.
(2) direct competitors. Small coffee shop audience to the smaller, no other coffee shop within a radius of 1 kilometer is a necessary factor.
(3) Marketing planning.
The use of the franchise brand and resource advantages, the rapid establishment of xx visibility, reputation, and stabilize the old customer base.
Fourth, the promotion plan
(1) publicity.
For the residents of high-grade district, can be in the parking lot of the nearby shopping places, to the car people to send a beautiful advertising leaflets (DM) and small gifts, leaflets can also be made into coupons form.
(2) event marketing.
①Student parties, reading activities. Contact to join the region several important college student organizations, held some salon parties, reading activities, as usual, is conducive to enhance the taste, attract students and young people to spend.
② When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign.
(3) Service marketing.
① Establish a membership card system.
The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for waiters to address consumers. Especially if the consumer and others together, and the waiter can publicly call him (her) as Mr. and Miss xx, they will feel very respected
② personalized service.
Put some promotional items on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste, to enhance the atmosphere, but also increase the consumer's good sense of the brand. For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the names and origins of various types of coffee. You can also let them participate in the coffee production process.
Coffee shop business project not only in the store design to work hard, in the coffee production should also focus on characteristics, so as to meet the customer's favorite.
Attachment: coffee shop investment in business skills.
Now the market competition in the catering industry is quite fierce, investment franchisee to better through a project in the catering industry to seize the business opportunities to earn more money is not an easy thing, because the need to invest in the franchisee to think in many ways, because for investors, in the operation of a project only to do a good job well-prepared, you investors in the operation of the project will be easy! Much. Below we have done the following on the content of the operation of the coffee shop to pay attention to.
Invest in a franchise coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because any person is willing to have a warm, comfortable eating environment. Restaurant interior decoration to do the following: restaurant floors, walls, windows and doors, and some other decorative design to give people a warm, comfortable feeling.
The content and material of the menu should be clear, and the cover design of the menu gives a sense of novelty. The neatness of the environment. This requires restaurant tables and chairs to be placed neatly, so that the legs of a line; tables, chairs, legs and plates of the table look horizontally into the line, look vertically into the column; restaurant walls, ornaments, floors, desktops should be clean and dust-free.
The restaurant environment should be compatible with the customer's gender and age. The uniforms of the service staff are iconic and influential. Service personnel uniforms should be consistent with the style of the restaurant. Characteristic uniforms can not only enhance the atmosphere, but also play a sales role. Tableware to speak of artistry.
Investment to join the coffee shop restaurant location: catering and other businesses are different, it is to attract customers to the restaurant to consume, rather than from the production of the product to the customer to consume the delivery. Therefore, the restaurant location choice of good or bad on the restaurant business has a great impact.
Choose a good location is a prerequisite for the emergence and development of the restaurant. The choice of restaurant location compared with other factors of restaurant operations, it has stability and long-term characteristics. Therefore, once the restaurant location is determined, generally can not be changed, otherwise it will waste many resources. Factors affecting the location of the restaurant has been mentioned, and will not repeat here.
Investment in coffee shop service factors: catering is a service industry, service is the lifeline of the restaurant. On the other hand, the tangible facilities of the restaurant only through the service to reflect its value.
In short, in the investment to join the coffee shop, investors should pay attention to the environment of the coffee shop, because a good and comfortable environment will bring a pleasant mood to the destruction of this, here we must pay attention to the coffee shop restaurant 's' location, choose a suitable location is very favorable, and finally it is necessary to pay attention to the service should be enthusiastic, thoughtful. Only taking into account these factors, in order to invest in joining the coffee shop business is getting better and better. This is also a skill of business, I believe it will bring some help to the investment of friends.
I've been living in school since junior high school, and I'm well aware of the headache of the "food" problem, that is, the cafeteria's food problem. Since the school cafeteria is generally made in the form of large pots of food, it is seldom really popular with the students, even though it is less expensive.
I. Name of the restaurant
xx.
Rule description: understated, simple, easy to remember, distinctive (where distinctive does not mean a direct reflection of the flavors) but not quirky, no more than four words.
Second, the flavor of the restaurant
To xx region of the farmhouse flavor.
Third, the estimated area of the restaurant
xx~xx.
Fourth, the target city
xx.
Fifth, the location requirements
1.1. Within the surrounding 1 mile At least there should be a medium-sized residential area, the best around a certain amount of mobile population, should be white-collar workers to and from or rental target area;
2. If the conditions can not meet the first point, the location needs to be more convenient transportation, to and from a certain amount of private cars and the ability to consume the personnel can be seen prominently in the location of the restaurant;
3. Rent can not exceed xx yuan / m2, xx yuan / m2 is the best, the best 1 yuan / m2 is the best, the best is the first floor has a xxm2 or so in and out of the store, the main business area in the second floor;
4. The restaurant itself needs to be able to park xx ~ xx family car capacity, or no more than xxm near the parking lot.
The overall evaluation of the site selection, due to the newbie investment funds should not be too large, so the location of the restaurant can not be for the present has been very busy, but I hope that more people to and from, and has the ability to consume, I hope that through the restaurant's flavor characteristics can attract old customers, the requirements can be done in three months after the profit of 10,000 yuan / month.
Six, the restaurant layout requirements
Hall interior requirements can be placed 4 people small table or small round table xx ~ xx Zhang, xx large table xx Zhang, xxm2 box (xxm specifications) xx ~ xx.
Seven, the restaurant opening budget
1. Rent: two by one rent, to xxm2 calculation, each m2 is expected to xx yuan, this should be a payment of xx million yuan; if the area is in and out of the area, in any case, can not exceed xx million.
2. Decoration and design costs: xx yuan.
3. Decoration costs:
a. Facade external decoration can highlight the characteristics, conspicuous, but not exaggerated cost of xx yuan;
b. Internal hall decoration style to highlight the farmhouse flavor, decoration in general, but the requirements of the decoration can not be odorous, the cost of xx yuan;
c. Kitchen area of xxm2, the renovation of the emphasis on sewage, ventilation, the cost of xx yuan;
c. kitchen area of xxm2, renovation of the emphasis on sewage, ventilation, the cost of xx yuan;
d. Kitchen area of xxm2, decoration of the emphasis on sewage, ventilation, the cost of xx yuan. The cost is xx yuan;
d. Toilet two, men's toilet is xxm2, women's toilet is xxm2, the requirements of ventilation, other no special needs, decoration xx yuan. Buy their own materials, the total **** is expected to xx million yuan
4. Licensing costs: the requirement of fire, environmental protection, health permits and business licenses, etc., the cost is expected to xx million yuan.
5. Purchase of paraphernalia costs:
xxp air conditioning, box xx small xxp air conditioning, ***xx yuan (may also use the central air conditioning);
b. Ten ceiling fans or wall fans, ***xx yuan,
c. Two refrigerators, two freezers, a disinfectant cabinet, which totals xx million yuan;
d. Kitchen appliances ***xx million;
e. Tables and stools, ***xx yuan;
f. Other (please see the list), *** counted xx yuan,
g. Automatic washing machine xx units, xx yuan
6. Other unforeseen costs, xx yuan
Eight, the restaurant decorating style instructions
1. Facade decorating requirements conspicuous, highlighting the characteristics, not exaggerated, and the restaurant will be decorated in the style of the restaurant
1.
2. Hall Description:
a. Tables and benches using the original wooden color of the size of the Baxian table and long benches, or the use of the appearance of a more sturdy size of the round table, the size of the round table on the overlay on the better beige tablecloth;
b. Walls and halls of the original columns of 1m2 or so below the dark tiles, halls for the purpose of decorating the self-supporting columns are mainly in dark colors, ceiling Do not carry out complete decoration, the use of spotlights, spotlights above the Tianhua board sprayed black, the hall lighting requirements soft, but the desktop lighting requirements bright. (Here only my ideas, the actual final design shall prevail)
3. Box decoration and hall the same.
4. Other no special requirements.
IX. Staffing
1. Kitchen: ***xx people, xx chef, xx sous-chef, xx side dishes and cut vegetables, xx washing staff, xx washing/picking up vegetables.
2. Boxes: xx waiters for xx boxes.
3. Hall: xx people, 1 for every four tables.
4. Other: 1 other temporary staff (mainly for service break rotation), 1 shopkeeper.
X. Operating costs breakdown
1. Property management costs: per square foot can not exceed xx yuan / month, to xxm2 *** counting xx yuan / month
2. Sewage costs: xx yuan / month
Outstanding Innovation and Entrepreneurship Program for University Students 4
I. Market Analysis
I. strong>
For a long time, domestic residents because of the low standard of living, to the "kitchen" and "bathroom" as the main object of small appliances consumption. According to statistics, the current domestic urban average ownership of small household appliances only three or four, while Europe and the United States this statistic is as high as 37 kinds. According to statistics, each year at least 2.6 million domestic households to move into a new home, with the improvement of people's living standards, the "kitchen" and "bathroom" of the growing importance of small household appliances to accelerate the popularity of the products and the replacement and upgrading of the amazing market impetus will be incubated, small household appliances, 'the market development prospects are very broad. In the next two to three years, China's small household electrical appliances industry will enter a golden stage of development, the annual increase in market demand is likely to exceed 30%.
For the bathroom heating with small appliances are only two kinds of bath tub and heater. At present, the national production of bathtubs for 376 companies, 20xx domestic sales are estimated at 4 million units, 20xx 5.5 million units, 20xx reached 7 million units, sales of more than 1 billion yuan. In urban households, the bath heater ownership rate of less than 15%, the domestic consumer recognition of the bath heater 82%, the market space is huge. Bath heater in the bathroom heating equipment accounted for the absolute advantage, of which xx bath heater 20xx sales of 260 million yuan, the market share of the first. At present, most of the manufacturers of bath bombs and heaters are concentrated in the xx area, but most of them are small factories, mostly imitation or oem, with little independent research and development capability.
China's Yangtze River Basin region, most of the homes do not have heating, winter bath heating has been a big problem. Although there is a bath heater and heater, but people look forward to a simple, effective heating appliances. According to my survey, people's impression of this product is still good, the market potential is huge. Compared with the market of bath heater and fan heater, the sales market of this product is at least 5-10 billion yuan. We can take advantage of the patented technology, quickly occupy the bathroom heating equipment market, establish their own brand and sales network.
Second, our goal
Our goal is to produce samples into the market in 20xx, the development of municipal agents above 10-15, sales of more than 2 million yuan in 20xx to reach 5 million sales in 20xx, 20 million sales in 20xx, profit margins to maintain at 30% -50%. -50 percent.
Third, the use of funds
Because this product has never been on the market before, so the initial sample trial, mold development and other costs invested in a larger, estimated at 10-15 million yuan;
A variety of certificates, licenses, trademarks: 50,000 yuan;
The company set up
Purchase of office supplies, personnel recruitment, the company's website, etc.: 100,000 yuan;
Rent, utilities, staff wages: 150,000 yuan;
Participation in exhibitions, advertising costs: 100,000 yuan;
Small batch production costs: 20 - 25 million yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan
Fourth, the product cost and profitability analysis
In order to save costs and reduce investment risks, the first small batch production to outsourcing processing, not to buy production equipment. The product mainly includes: barrel, cover, heating plate, leakage protector, anti-dry burn protector, switch, steam mediation board, base, seal. The heating plate 7-8 yuan, leakage protector 12 yuan, anti-dry burn protector 1.5 yuan, switch 0.5 yuan, the rest of the plastic parts, the price of 15 yuan, in addition to the product packaging, wiring screws, freight, etc., the cost of the total cost of less than 40 yuan. Wholesale price is tentatively set at 80 yuan, each gross profit of 40 yuan, it is estimated that two years to recover the investment and slightly profitable.
Five, sales prospects
Currently there are no similar products on the market, product sales pressure is small. It is recommended that the use of electrical wholesalers around the ready-made sales network, sales agents. At present, we have contacted a number of merchants, and reached a preliminary sales intention.
Six, cooperation program
This patent project is a non-functional invention, patent rights for personal ownership. Specific cooperation by the two sides agreed upon.
VII, raw material supply program
Can be outsourced production, no special requirements.
VIII, the future of the project
Due to the ease of manufacture of this product, the threshold is not high, it is inevitable to be imitated. In addition to strengthening the efforts to combat counterfeiting, constantly upgrading the product is also a necessary means to expand the market. At present, two samples have been developed, ready to continue to launch 3-5 new products next year, with the upgrading of the product, we will be able to firmly stand in the market.