three hundred and sixty lines, and the normal operation of each line is inseparable from the customers. The traditional offline industry, for the sake of traffic, spends a lot of money to choose stores in prime locations with high traffic, earning lots and facades. In the Internet age, for the sake of traffic, it spends money on online promotion, earning channels and programs. Today, I will share a new drainage channel and specific drainage scheme for everyone-online and offline, with recruitment drainage.

1. Reasons

Someone asked me, why should I use recruitment to drain? In fact, there is no reason for being tall, that is, the flow of recruitment is large and there are many people. If you don't believe me, from the offline and online recruitment, recruiting amazing traffic will definitely make you want to move.

offline recruitment traffic: I don't know if you have been to or seen the job fair held every graduation season. There are so many people that you can't see the floor. This is the recruitment traffic.

Online recruitment flow: I run a company myself. Whenever I need to recruit, as long as I post a recruitment information on the recruitment network, someone will take the initiative to submit a resume. If I leave a contact information successfully, I will add it directly. If you are a business owner or HR, you may have a more intuitive feeling like me. If you are a job applicant, you can also see the number of views and applications when you submit your resume. A well-paid enterprise and a recruitment information may have tens of thousands of views. There may be more than 511 applicants. What does more than 511 people mean? It means that you have gained more than 511 resumes and more than 511 contact information, which is equal to 511.

to sum up, seeing such a huge flow of recruitment, how can we drain people from this flow pool?

2. Specific practice

1. Post bar of colleges and universities

It shows the grand occasion of job fairs in the graduation season of colleges and universities. How can we get the flow of fresh graduates? We can pay attention to the campus stickers of major universities, and package ourselves as seniors who have graduated from the university. In the stickers, we say that we are now working in a human resource-based company, and we have many corporate recruitment and internal recruitment channels, so we can give priority to introducing them to our younger brothers and sisters. Anyone who is interested can add WeChat to learn about it, and of course, we can also play emotional cards. For example, if you have any questions about finding a job, you can chat privately on WeChat, which will help you answer them one by one.

2. Online recruitment platform

As mentioned just now, the recruitment traffic on the online platform should not be underestimated. Now let's talk about how to do it. First of all, prepare the copy to be published, and the copy must be done well. The more detailed the company profile, treatment and 51job requirements, the better, so as to attract people. Then, if you have a company, you can use your company's business license. If you can't borrow it, you can find it on Baidu online and Taobao. Finally, you can publish the prepared copy and materials to major recruitment websites and apps, such as 58, Zhilian and APP. What needs to be added is that if the platform can directly leave personal contact information, it can directly leave WeChat. If it is not allowed, you can try to set up an automatic reply in a private message. The format can be: Are you interested in XX positions in our company? Sorry, I'm busy now, so I can't reply to your message immediately. If you have any questions, you can add me to WeChat XXX. Remarks: XX recruitment website. In this way, some of the candidates you see will directly add you, reducing your later workload.

3. Other offline formulas

It may be much harder to drain the recruitment powder than online ones, but it is always good to have multiple channels. Off-line, we can make use of some job fairs, we can distribute leaflets at the entrance of the venue, or we can directly post the recruitment information to the posting board of the community. As for the leaflet content and recruitment information, we can play it freely.

2. Transforming recruitment information into fission

Through the above method, thousands of resumes can be obtained after 2-3 months of operation, and the number of WeChat friends will increase by several thousand, which is a natural thing. In addition to taking the initiative to add, leaving contact information on your resume, we can directly import the address book to add friends, or we can tell you to add WeChat through group SMS. There are a lot of data, so you can spend some money to find a third-party SMS group sending platform. SMS messages are basically less than 1 cents. The more you send, the cheaper it is.

In the later period, after becoming a WeChat friend, you can set up a headhunter WeChat official account to make them pay attention, saying that you will regularly update the latest social recruitment and internal promotion positions of major companies in WeChat official account every week, send out successful cases of recruitment from time to time, then hold a fission activity, successfully invite five friends to pay attention, send the top ten resume templates that HR likes best, and eight items that should be paid attention to in the workplace interview. Can this attract their long-term attention? Can you do it without losing traffic? Can you fission and add more fans?

3. Liquidate

1. Sell fans

Now, recruiting fans like this can be regarded as a kind of online earning powder. The price of a fan is between 21-51, so we will count it as the lowest, and if you have 2,111 fans on WeChat, 41,111 will be available. ,

2. Enterprise cooperation

has accumulated a certain amount of traffic. You can refer to the major recruitment website platforms, and talk about cooperative agent recruitment with enterprises. You can set how much to charge for publishing a recruitment information and how much to charge for top recruitment information.

3. Establish an industry push fee group

On the premise of a large number of job applications and cooperation with companies, you can create an industry push fee group, and charge the job seekers who want to join the group or directly charge the push fee. There are many ways to realize it, so you can add it freely.

recruitment drainage is an old method, but not many people use it well. I hope this article can make novices think and improve more, and feel that it is worthwhile to read it.