1, welcome. When broadcasting, facing the fans with a full mental state, full of enthusiasm and interesting opening remarks can quickly catch the attention of fans and improve their sense of existence and the rate of turning powder. Reference can be made to Li Jiaqi and Viya in this regard. They always warm up with high octave voice and iconic words (Li Jiaqi's "Girls, here we come"), and then quickly enter the sales theme of this field.

summary of main points: novelty, novelty and full of emotions.

2, product explanation-use FABE rule to analyze products and formulate corresponding words, that is, F(Feature) features, A(Advantage) advantages, B(Benefit) benefits, and E(Evidence) demonstrations, and comprehensively display goods from these four dimensions. Mainly divided into product attributes and words in the process of display, which can be displayed in two forms: oral broadcast and small blackboard.

summary: regarding the commodity itself, emphasize the professionalism of wording, but don't be too written and difficult to understand; About the exhibition process, it is interesting, vivid and impressive.

3. explanation of activity plan-according to Taobao's official requirements and its own marketing needs, stores often have a lot of activities. Therefore, it is very necessary to design corresponding words for the activity itself. The activity plan is divided into preheating stage and selling stage. Preheating focuses on planting grass a few days before the start of the activity, while sales are generally linked to product explanation.

summary of key points: the preheating is fully in place, the rules are clearly interpreted, and the active products meet the crowd positioning.