Generation Z is gradually becoming the mainstream consumer group in the catering industry. Data shows that in 2020, nearly 40% of the total catering consumption is contributed by the post 95s, who have become the first catering consumption age group.

The change of the mainstream consumer crowd has put forward new requirements for catering brands. How to focus on the consumption habits of the post-95 crowd, while taking into account the needs of various age groups, has become an urgent problem for restaurant brands. In the face of thousands of consumer habits, how can brands extract the "greatest common denominator" of consumer preferences? Perhaps, we can find out from the Hefu Luanmian.

Scene polishing, cut the public "aesthetic public domain"

In the store decoration, and the House of Lo-Nian creatively designed "study + Lo-Nian" scene, subvert the public opposite the traditional perception of the museum. On top of the "study" scene, Hofu Lo-Nian also integrates oriental elements into the space design, highlighting the aesthetics of oriental design.

Product coverage, catering to the diversified tastes of diners

The product design also reflects the insights of Hefu Lao's face on consumer preferences. Compared to the post-80s and post-70s consumers, the post-90s pay more attention to the richness of the experience, and they look forward to being able to get more diversified experiences in a store. Hofu Noodle covers a wide range of product categories such as noodles, rice and snacks, which meets the needs of the post-90s group for a richer experience. Taking noodles as an example, Hofu Ramen not only has products in the form of mixed noodles and soup noodles, but also has herbal soup, tomato soup, mushroom soup, hot and sour soup and other kinds of soup base for soup noodles.

Not only that, relying on its own supply chain system, Wofu LiaoMian has enough new product reserves, can constantly provide consumers with new experiences. It is reported that the new noodle factory covers a total area of 6000 , base capacity of 20,000 tons.

Protect safety, solve the guests' primary demand

After the epidemic outbreak, people's awareness of health and safety is unprecedentedly high, and the demand for food safety is also rising. The investment in the supply chain and product standardization has laid a solid foundation for food safety, and has become its own powerful moat.

Hofu LaoMian has a complete supplier management and supply chain management specification, to ensure that all products from the beginning of the production of each link to establish the guidance specification. The product level will be the integration of traditional cooking techniques and modern technology, the whole cold chain distribution, to the store all the output of the precise weight of accessories and processing time, in order to ensure that all the process links can be traced to ensure that all the products taste stability and safety.

At present, more than ten warehouses and distribution centers have been built across the country to build a strong logistics system, forming a complete closed-loop food quality management system with headquarters purchasing, supplier on-site management, logistics verification, and self-inspection and feedback from stores, so as to ensure high-quality, quality-controlled output in the whole chain.

The modern factory of nearly 100,000 square meters has entered the design stage, and will be presented in the form of a more high-tech food industrial park in the future.