Current location - Recipe Complete Network - Catering franchise - Tik Tok does take-out, the US group does live broadcast, and the giants "backstab" each other. Why is the battle for local life getting worse?
Tik Tok does take-out, the US group does live broadcast, and the giants "backstab" each other. Why is the battle for local life getting worse?
In everyone's impression, the video platform is used for entertainment and the takeaway platform is used for takeaway, but why do they stab each other in the back? Because everyone wants to engage in the local life market in the local market, it is really useful, not to mention that expanding their own industrial chain is also good for themselves.

Can't people who make short videos make takeout? Of course you can. They have their own advantage, that is, when making some food-related videos, they are local videos. Do you think this food is particularly delicious after reading this? You want to try it, too If it's from other provinces, even far away, you can't help it, but it's in your local area. You can take delivery directly through the yellow car or the link point at the bottom of this video. Did it meet your needs at once? Here they have a unique advantage in propaganda.

Can't the delivery platform be broadcast live? He will also broadcast live, and he also has his own advantages. His customer base is very extensive, and all of them are local customers. Because you order takeout in this city, you must live in this city. There's no point in not ordering. Few people live in another city and then order takeout in this place every day, accounting for only a small proportion. So the locals in this place are very rich, and then. This platform is naturally dominated by local people, and the advantages of a large number of high live broadcasts related to local life have great advantages.

The reason why everyone wants to compete for this local residents' living market is because it is an emerging market that is relatively easy to make money. Live broadcast and video are old industries. It developed before, but now how? If its scale is larger and its share is higher, it will involve the problem of industry monopoly, and the state regulatory authorities will not allow it to merge and monopolize at will. Therefore, we can diversify our industries and compete with each other. It is normal that whoever has the greatest ability will get more market share.